--- title: "STRONG Pilates: search popularity in New Zealand" description: "STRONG Pilates is a pilates studio chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/strong-pilates" publisher: "Brandwave" --- # STRONG Pilates: search popularity in New Zealand STRONG Pilates is a pilates studio chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: STRONG Pilates - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pilates studio chains**: 14.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pilates studio chains | 4 | 14.1% | 880 | - [Pilates studio chains](/demand/nz/categories/nz-pilates-studio-chains) ## Top pilates studio chains in ChatGPT and Google AI Overviews In three ChatGPT questions, STRONG Pilates was mentioned in two out of three: in two of the three ChatGPT answers. STRONG Pilates is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Reform Fitness | 1st | 3 of 3 | 3 of 3 | | Studio Pilates International | 2nd | 3 of 3 | 3 of 3 | | STRONG Pilates | 3rd | 2 of 3 | 2 of 3 | | KX Pilates | 4th | 2 of 3 | 2 of 3 | | Body in Motion | Not ranked | 0 of 3 | 0 of 3 | | SO Fitness | Not ranked | 0 of 3 | 0 of 3 | | Aligne Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pilates studio chains - Asked ChatGPT "Which pilates studio chain should I join in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. KX Pilates - Asked ChatGPT "What are the best pilates studio chains in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates, 4. KX Pilates - Asked ChatGPT "What's the best pilates studio chain in New Zealand for core strength?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates Not named in any answer: Body in Motion, SO Fitness and Aligne Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for STRONG Pilates changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for STRONG Pilates in New Zealand fell from 1.6K to 880. - Across the 12 months ending September 2026, STRONG Pilates’ share of searches among pilates studio chains in New Zealand decreased from 24.3% to 14.1%. - Across the 12 months ending September 2026, STRONG Pilates’ share of searches among pilates studio chains in New Zealand peaked at 24.3% in October 2025 and was lowest at 12.8% in May 2026. - Across the 12 months ending September 2026, STRONG Pilates fell from 1st to 4th among pilates studio chains in New Zealand. ## How did search popularity change for New Zealand pilates studio chains in September 2026? - In September 2026, Reform Fitness gained share of searches among pilates studio chains in New Zealand, from 24% to 27%. - In September 2026, Body in Motion gained share of searches among pilates studio chains in New Zealand, from 22.3% to 24.2%. - In September 2026, Aligne Studio gained share of searches among pilates studio chains in New Zealand, from 10.5% to 11.6%. - In September 2026, STRONG Pilates lost share of searches among pilates studio chains in New Zealand, from 19% to 14.1%. - In September 2026, KX Pilates lost share of searches among pilates studio chains in New Zealand, from 7% to 6.3%. - In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pilates studio chains | 1.6K | 24.3% | 1 | | Nov 2025 | Pilates studio chains | 1.3K | 20.1% | 4 | | Dec 2025 | Pilates studio chains | 1K | 18.6% | 4 | | Jan 2026 | Pilates studio chains | 1.6K | 22% | 3 | | Feb 2026 | Pilates studio chains | 1.3K | 20.8% | 3 | | Mar 2026 | Pilates studio chains | 1.3K | 17.8% | 4 | | Apr 2026 | Pilates studio chains | 1.3K | 17.2% | 4 | | May 2026 | Pilates studio chains | 1K | 12.8% | 4 | | Jun 2026 | Pilates studio chains | 1K | 13.7% | 4 | | Jul 2026 | Pilates studio chains | 1K | 14.6% | 4 | | Aug 2026 | Pilates studio chains | 1.3K | 19% | 3 | | Sep 2026 | Pilates studio chains | 880 | 14.1% | 4 | ## How are STRONG Pilates’ branded searches counted? Brandwave collects information about searches that people make online using STRONG Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “strong pilates” ## Which pilates studio chains compete with STRONG Pilates? - [Reform Fitness](/demand/nz/brands/reform-fitness): Head-to-head: /demand/nz/compare/reform-fitness-vs-strong-pilates - [Body in Motion](/demand/nz/brands/body-in-motion): Head-to-head: /demand/nz/compare/body-in-motion-vs-strong-pilates - [SO Fitness](/demand/nz/brands/so-fitness): Head-to-head: /demand/nz/compare/so-fitness-vs-strong-pilates - [Aligne Studio](/demand/nz/brands/aligne-studio): Head-to-head: /demand/nz/compare/aligne-studio-vs-strong-pilates - [KX Pilates](/demand/nz/brands/kx-pilates): Head-to-head: /demand/nz/compare/kx-pilates-vs-strong-pilates - [Studio Pilates International](/demand/nz/brands/studio-pilates-international) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "STRONG Pilates: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/strong-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/strong-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.