---
title: "Strettons: search popularity and Share of Search in New Zealand"
description: "Strettons provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/strettons"
publisher: "Brandwave"
---

# Strettons: search popularity and Share of Search in New Zealand

Strettons provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Strettons
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among taupo accounting firms**: 34.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Taupo accounting firms | 2 | 34.4% | 330 |

- [Taupo accounting firms](/demand/nz/categories/nz-taupo-accounting-firms)

## How has branded search demand for Strettons changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Strettons in New Zealand held steady at 330.
- Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 38.4% in January 2026 and was lowest at 31.9% in November 2025.

## How did search popularity change for New Zealand taupo accounting firms in August 2026?

- In August 2026, Strettons gained estimated Share of Search among taupo accounting firms in New Zealand, from 32.4% to 34.4%.
- In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.
- In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.
- The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand has gained ground for 3 months in a row, from 2.8% to 5.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Taupo accounting firms | 330 | 34.4% | 2 |
| Nov 2025 | Taupo accounting firms | 370 | 31.9% | 2 |
| Dec 2025 | Taupo accounting firms | 300 | 36.1% | 2 |
| Jan 2026 | Taupo accounting firms | 330 | 38.4% | 1 |
| Feb 2026 | Taupo accounting firms | 370 | 36.6% | 2 |
| Mar 2026 | Taupo accounting firms | 370 | 34.9% | 1 |
| Apr 2026 | Taupo accounting firms | 370 | 38.1% | 1 |
| May 2026 | Taupo accounting firms | 400 | 37% | 1 |
| Jun 2026 | Taupo accounting firms | 400 | 32.5% | 2 |
| Jul 2026 | Taupo accounting firms | 330 | 32.4% | 2 |
| Aug 2026 | Taupo accounting firms | 330 | 34.4% | 2 |
| Sep 2026 | Taupo accounting firms | — | — | — |

## How is Strettons measured?

Brandwave collects information about searches that people make online using Strettons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “strettons”
- “strettons accountants”
- “strettons chartered accountants”
- “strettons taupo”

## Which taupo accounting firms compete with Strettons?

- [DPA](/demand/nz/brands/dpa): Head-to-head: /demand/nz/compare/dpa-vs-strettons
- [BFA](/demand/nz/brands/bfa): Head-to-head: /demand/nz/compare/bfa-vs-strettons
- [The Accounting Store](/demand/nz/brands/the-accounting-store): Head-to-head: /demand/nz/compare/strettons-vs-the-accounting-store
- [Accounting Business Consultants](/demand/nz/brands/accounting-business-consultants): Head-to-head: /demand/nz/compare/accounting-business-consultants-vs-strettons

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Strettons: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/strettons

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/strettons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.