---
title: "Strava: search popularity and Share of Search in New Zealand"
description: "Strava is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/strava"
publisher: "Brandwave"
---

# Strava: search popularity and Share of Search in New Zealand

Strava is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Strava
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fitness apps**: 23.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fitness apps | 2 | 23.4% | 9.7K |

- [Fitness apps](/demand/nz/categories/nz-fitness-apps)

## How has branded search demand for Strava changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Strava in New Zealand held steady, from 9.6K to 9.7K.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand increased from 17.7% to 23.4%.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand peaked at 24.7% in December 2025 and was lowest at 16.9% in June 2026.

## How did search popularity change for New Zealand fitness apps in August 2026?

- In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.
- In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%.
- In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%.
- Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.
- Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fitness apps | 9.6K | 17.7% | 2 |
| Nov 2025 | Fitness apps | 9.6K | 20.8% | 2 |
| Dec 2025 | Fitness apps | 9.6K | 24.7% | 2 |
| Jan 2026 | Fitness apps | 12.5K | 21.5% | 2 |
| Feb 2026 | Fitness apps | 11.9K | 24.2% | 2 |
| Mar 2026 | Fitness apps | 11.7K | 23.7% | 2 |
| Apr 2026 | Fitness apps | 9.8K | 20.8% | 2 |
| May 2026 | Fitness apps | 9.8K | 19.7% | 2 |
| Jun 2026 | Fitness apps | 9.7K | 16.9% | 2 |
| Jul 2026 | Fitness apps | 8K | 19.6% | 2 |
| Aug 2026 | Fitness apps | 9.7K | 23.4% | 2 |
| Sep 2026 | Fitness apps | — | — | — |

## How is Strava measured?

Brandwave collects information about searches that people make online using Strava’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “strava”
- “strava app”
- “strava com”
- “strava cost”
- “strava fitness”
- “strava fitness tracker”
- “strava near me”
- “strava nz”
- “strava online”
- “strava running”
- “strava watch”
- “strava web”
- “strava workout”

## Which fitness apps compete with Strava?

- [Les Mills](/demand/nz/brands/les-mills): Head-to-head: /demand/nz/compare/les-mills-vs-strava
- [MyFitnessPal](/demand/nz/brands/myfitnesspal): Head-to-head: /demand/nz/compare/myfitnesspal-vs-strava
- [Peloton](/demand/nz/brands/peloton): Head-to-head: /demand/nz/compare/peloton-vs-strava
- [Centr](/demand/nz/brands/centr): Head-to-head: /demand/nz/compare/centr-vs-strava
- [Sweat](/demand/nz/brands/sweat): Head-to-head: /demand/nz/compare/strava-vs-sweat

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Strava: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/strava

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/strava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.