--- title: "Stratco: search popularity in New Zealand" description: "Stratco makes guttering and outdoor building products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/stratco" publisher: "Brandwave" --- # Stratco: search popularity in New Zealand Stratco makes guttering and outdoor building products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stratco - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among gutter and spouting brands**: 9.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gutter and spouting brands | 4 | 9.3% | 730 | | Awnings brands | 1 | 45% | 720 | - [Gutter and spouting brands](/demand/nz/categories/nz-gutter-brands) - [Awnings brands](/demand/nz/categories/nz-awnings-brands) ## Top gutter and spouting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stratco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stratco is the fourth most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Colorsteel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Continuous Group | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Stratco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gutter and spouting brands - Asked ChatGPT "Which gutter and spouting brand should I buy in New Zealand?": 1. Marley, 2. Colorsteel, 3. Continuous Group - Asked ChatGPT "What are the best gutter and spouting brands in New Zealand?": 1. Marley, 2. Stratco, 3. Colorsteel - Asked ChatGPT "What's the best gutter and spouting brand in New Zealand for a new roof gutter?": 1. Marley, 2. Colorsteel - Searched Google, AI Overview "spouting nz": 1. Continuous Group, 2. Marley, 3. Colorsteel - Searched Google, AI Overview "gutter and spouting brands": 1. Marley, 2. Continuous Group, 3. Colorsteel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Stratco changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Stratco in New Zealand fell from 1.3K to 730. - Across the 12 months ending September 2026, Stratco’s share of searches among gutter and spouting brands in New Zealand decreased from 13.1% to 9.3%. - Across the 12 months ending September 2026, Stratco’s share of searches among gutter and spouting brands in New Zealand peaked at 13.1% in October 2025 and was lowest at 8.6% in June 2026. - Across the 12 months ending September 2026, Stratco fell from 3rd to 4th among gutter and spouting brands in New Zealand. - Across the 12 months ending September 2026, Stratco’s share of searches among awnings brands in New Zealand decreased from 57% to 45%. ## How did search popularity change for New Zealand gutter and spouting brands in September 2026? - Stratco’s share of searches among gutter and spouting brands in New Zealand has gained ground for 3 months in a row, from 8.6% to 9.3% in September 2026. - Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026. - Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026. ## How did search popularity change for New Zealand awnings brands in September 2026? - In September 2026, Luxaflex gained share of searches among awnings brands in New Zealand, from 10.8% to 13.1%. - In September 2026, Awnings Direct lost share of searches among awnings brands in New Zealand, from 2.5% to 1.9%. - In September 2026, Llaza lost share of searches among awnings brands in New Zealand, from 1.9% to 1.3%. - In September 2026, Stratco lost share of searches among awnings brands in New Zealand, from 45.6% to 45%. - Estimated monthly branded searches for Cool Awnings in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gutter and spouting brands | 1.3K | 13.1% | 3 | | Nov 2025 | Gutter and spouting brands | 1K | 11.5% | 4 | | Dec 2025 | Gutter and spouting brands | 890 | 13% | 4 | | Jan 2026 | Gutter and spouting brands | 890 | 10.3% | 4 | | Feb 2026 | Gutter and spouting brands | 890 | 9.6% | 4 | | Mar 2026 | Gutter and spouting brands | 890 | 8.9% | 4 | | Apr 2026 | Gutter and spouting brands | 890 | 10.4% | 4 | | May 2026 | Gutter and spouting brands | 730 | 8.6% | 4 | | Jun 2026 | Gutter and spouting brands | 730 | 8.6% | 4 | | Jul 2026 | Gutter and spouting brands | 730 | 9.1% | 4 | | Aug 2026 | Gutter and spouting brands | 730 | 9.2% | 4 | | Sep 2026 | Gutter and spouting brands | 730 | 9.3% | 4 | | Oct 2025 | Awnings brands | 1.3K | 57% | 1 | | Nov 2025 | Awnings brands | 1K | 46.3% | 1 | | Dec 2025 | Awnings brands | 880 | 49.2% | 1 | | Jan 2026 | Awnings brands | 880 | 49.2% | 1 | | Feb 2026 | Awnings brands | 880 | 50.3% | 1 | | Mar 2026 | Awnings brands | 880 | 51.5% | 1 | | Apr 2026 | Awnings brands | 880 | 56.8% | 1 | | May 2026 | Awnings brands | 720 | 48.3% | 1 | | Jun 2026 | Awnings brands | 720 | 49% | 1 | | Jul 2026 | Awnings brands | 720 | 52.9% | 1 | | Aug 2026 | Awnings brands | 720 | 45.6% | 1 | | Sep 2026 | Awnings brands | 720 | 45% | 1 | ## How are Stratco’s branded searches counted? Brandwave collects information about searches that people make online using Stratco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stratco” - “stratco guttering” ## Which gutter and spouting brands compete with Stratco? - [Colorsteel](/demand/nz/brands/colorsteel): Head-to-head: /demand/nz/compare/colorsteel-vs-stratco - [Continuous Group](/demand/nz/brands/continuous-group): Head-to-head: /demand/nz/compare/continuous-group-vs-stratco - [Marley](/demand/nz/brands/marley-spouting): Head-to-head: /demand/nz/compare/marley-spouting-vs-stratco ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Stratco: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/stratco This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stratco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.