--- title: "How popular is Storyblok? Searches and AI answers in New Zealand" description: "Headless CMS with visual content editing for teams and developers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/storyblok" publisher: "Brandwave" --- # How popular is Storyblok? Searches and AI answers in New Zealand Headless CMS with visual content editing for teams and developers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Storyblok - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among headless CMS platforms**: 9.1% ## Where does Storyblok compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Headless CMS platforms | 5 | 9.1% | 140 | - [Headless CMS platforms](/demand/nz/categories/nz-headless-cms-platforms) ## Top headless CMS platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Storyblok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Storyblok is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sanity | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Storyblok | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Strapi | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Contentful | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Payload CMS | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Prismic | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Hygraph | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about headless CMS platforms - Asked ChatGPT "Which headless CMS should I use in New Zealand?": 1. Sanity, 2. Storyblok, 3. Strapi, 4. Payload CMS, 5. Contentful - Asked ChatGPT "What are the best headless CMSs in New Zealand?": 1. Sanity, 2. Storyblok, 3. Payload CMS, 4. Strapi, 5. Contentful - Asked ChatGPT "What's the best headless CMS in New Zealand for a content team?": 1. Storyblok, 2. Sanity, 3. Contentful - Searched Google, AI Overview "best headless cms": 1. Sanity, 2. Strapi, 3. Payload CMS, 4. Contentful, 5. Prismic, 6. Hygraph - Searched Google, AI Overview "cms for developers": 1. Sanity, 2. Contentful, 3. Strapi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Storyblok changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Storyblok in New Zealand fell from 170 to 140. - Across the 12 months ending October 2026, Storyblok’s share of searches among headless CMS platforms in New Zealand decreased from 10.8% to 9.1%. - Across the 12 months ending October 2026, Storyblok’s share of searches among headless CMS platforms in New Zealand peaked at 11.7% in June 2026 and was lowest at 8.2% in April 2026. - Across the 12 months ending October 2026, Storyblok rose from 6th to 5th among headless CMS platforms in New Zealand. ## How did search popularity change for New Zealand headless CMS platforms in October 2026? - In October 2026, Prismic overtook Contentful to become the leader among headless CMS platforms in New Zealand, with 32.5% of the searches. - In October 2026, Contentful lost share of searches among headless CMS platforms in New Zealand, from 33.3% to 25.3%. - In October 2026, Storyblok lost share of searches among headless CMS platforms in New Zealand, from 10.9% to 9.1%. - In October 2026, Sanity lost share of searches among headless CMS platforms in New Zealand, from 14.7% to 13.6%. - Estimated monthly branded searches for Hygraph in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026. - Estimated monthly branded searches for Strapi in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Headless CMS platforms | 170 | 10.8% | 6 | | Dec 2025 | Headless CMS platforms | 110 | 8.8% | 6 | | Jan 2026 | Headless CMS platforms | 170 | 11.7% | 4 | | Feb 2026 | Headless CMS platforms | 170 | 10% | 6 | | Mar 2026 | Headless CMS platforms | 210 | 10.9% | 5 | | Apr 2026 | Headless CMS platforms | 140 | 8.2% | 6 | | May 2026 | Headless CMS platforms | 170 | 9.9% | 5 | | Jun 2026 | Headless CMS platforms | 210 | 11.7% | 5 | | Jul 2026 | Headless CMS platforms | 140 | 9% | 5 | | Aug 2026 | Headless CMS platforms | 170 | 10.8% | 5 | | Sep 2026 | Headless CMS platforms | 170 | 10.9% | 5 | | Oct 2026 | Headless CMS platforms | 140 | 9.1% | 5 | ## How are Storyblok’s branded searches counted? Brandwave collects information about searches that people make online using Storyblok’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “storyblok” ## Which headless CMS platforms compete with Storyblok? - [Prismic](/demand/nz/brands/prismic) - [Contentful](/demand/nz/brands/contentful): Head-to-head: /demand/nz/compare/contentful-vs-storyblok - [Sanity](/demand/nz/brands/sanity-cms): Head-to-head: /demand/nz/compare/sanity-cms-vs-storyblok - [Payload CMS](/demand/nz/brands/payload-cms): Head-to-head: /demand/nz/compare/payload-cms-vs-storyblok - [Strapi](/demand/nz/brands/strapi): Head-to-head: /demand/nz/compare/storyblok-vs-strapi - [Hygraph](/demand/nz/brands/hygraph): Head-to-head: /demand/nz/compare/hygraph-vs-storyblok ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Storyblok? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/storyblok This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/storyblok. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.