--- title: "STIHL: search popularity and Share of Search in New Zealand" description: "STIHL makes lawn mowers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/stihl" publisher: "Brandwave" --- # STIHL: search popularity and Share of Search in New Zealand STIHL makes lawn mowers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: STIHL - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among chainsaw and outdoor power brands**: 35.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chainsaw and outdoor power brands | 2 | 35.1% | 16.8K | | Lawn mower brands | 1 | 46.5% | 16.8K | - [Chainsaw and outdoor power brands](/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands) - [Lawn mower brands](/demand/nz/categories/nz-lawn-mower-brands) ## How has branded search demand for STIHL changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for STIHL in New Zealand fell from 20.5K to 16.8K. - Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 32.7% to 35.1%. - Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 38.2% in May 2026 and was lowest at 32.5% in December 2025. - Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand increased from 41.7% to 46.5%. - Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand peaked at 47.6% in December 2025 and was lowest at 41.7% in October 2025. ## How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026? - In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%. - In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%. - In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%. - Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026. ## How did search popularity change for New Zealand lawn mower brands in August 2026? - In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%. - In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%. - In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%. - Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026. - Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026. - Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chainsaw and outdoor power brands | 20.5K | 32.7% | 2 | | Nov 2025 | Chainsaw and outdoor power brands | 24.1K | 32.6% | 2 | | Dec 2025 | Chainsaw and outdoor power brands | 21.6K | 32.5% | 2 | | Jan 2026 | Chainsaw and outdoor power brands | 21.1K | 33.8% | 2 | | Feb 2026 | Chainsaw and outdoor power brands | 20.5K | 35.5% | 2 | | Mar 2026 | Chainsaw and outdoor power brands | 18.7K | 33.3% | 2 | | Apr 2026 | Chainsaw and outdoor power brands | 18.4K | 34.3% | 2 | | May 2026 | Chainsaw and outdoor power brands | 19.7K | 38.2% | 1 | | Jun 2026 | Chainsaw and outdoor power brands | 16.4K | 36.5% | 1 | | Jul 2026 | Chainsaw and outdoor power brands | 16K | 36.5% | 1 | | Aug 2026 | Chainsaw and outdoor power brands | 16.8K | 35.1% | 2 | | Sep 2026 | Chainsaw and outdoor power brands | — | — | — | | Oct 2025 | Lawn mower brands | 20.5K | 41.7% | 1 | | Nov 2025 | Lawn mower brands | 24.1K | 45.2% | 1 | | Dec 2025 | Lawn mower brands | 21.6K | 47.6% | 1 | | Jan 2026 | Lawn mower brands | 21.1K | 45.8% | 1 | | Feb 2026 | Lawn mower brands | 20.5K | 44.9% | 1 | | Mar 2026 | Lawn mower brands | 18.7K | 44.2% | 1 | | Apr 2026 | Lawn mower brands | 18.4K | 44.3% | 1 | | May 2026 | Lawn mower brands | 19.7K | 47.6% | 1 | | Jun 2026 | Lawn mower brands | 16.4K | 46.1% | 1 | | Jul 2026 | Lawn mower brands | 16K | 46.8% | 1 | | Aug 2026 | Lawn mower brands | 16.8K | 46.5% | 1 | | Sep 2026 | Lawn mower brands | — | — | — | ## How is STIHL measured? Brandwave collects information about searches that people make online using STIHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “500i stihl” - “ms 170 stihl” - “ms 180 stihl” - “stihl” - “stihl air blower” - “stihl blower” - “stihl brush cutter” - “stihl chainsaw” - “stihl co nz” - “stihl concrete saw” - “stihl fs38” - “stihl hedge trimmer” - “stihl lawn mower” - “stihl line trimmer” - “stihl mower” - “stihl ms250” - “stihl near me” - “stihl nz” - “stihl online” - “stihl pole saw” - “stihl ride on mower” - “stihl shop near me” - “stihl weed eater” - “stihlshop co nz” ## Which chainsaw and outdoor power brands compete with STIHL? - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/ryobi-vs-stihl - [Husqvarna](/demand/nz/brands/husqvarna): Head-to-head: /demand/nz/compare/husqvarna-vs-stihl - [ECHO](/demand/nz/brands/echo): Head-to-head: /demand/nz/compare/echo-vs-stihl ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "STIHL: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.