--- title: "How popular is Stewart & Rogers Electrical? Searches and AI answers in New Zealand" description: "Stewart & Rogers Electrical is an electrical contractor in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/stewart-and-rogers-electrical" publisher: "Brandwave" --- # How popular is Stewart & Rogers Electrical? Searches and AI answers in New Zealand Stewart & Rogers Electrical is an electrical contractor in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stewart & Rogers Electrical - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Wellington electrical contractors**: 16.1% ## Where does Stewart & Rogers Electrical compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington electrical contractors | 5 | 16.1% | 50 | - [Wellington electrical contractors](/demand/nz/locations/wellington/electrical-contractors) ## Top Wellington electrical contractors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stewart & Rogers Electrical appeared in all five answers. Stewart & Rogers Electrical is the joint most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pluto Electrics Ltd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Stewart & Rogers Electrical | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Illuminex Electrical | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Silver Fern Electrical | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Millars Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Electrical | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | GT Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Weka Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wellington electrical contractors - Asked ChatGPT "Which electrical contractor should I hire in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What are the best electrical contractors in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What's the best electrical contractor in Wellington, New Zealand for a home renovation?": 1. Illuminex Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "wellington electrical contractors": 1. Seven Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "house rewiring wellington": 1. Stewart & Rogers Electrical, 2. Seven Electrical Not named in any answer: Millars Electrical, GT Electrical and Weka Electrical. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Stewart & Rogers Electrical changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Stewart & Rogers Electrical in New Zealand fell from 70 to 50. - Across the 12 months ending October 2026, Stewart & Rogers Electrical’s share of searches among Wellington electrical contractors in New Zealand increased from 12.1% to 16.1%. - Across the 12 months ending October 2026, Stewart & Rogers Electrical’s share of searches among Wellington electrical contractors in New Zealand peaked at 25.7% in July 2026 and was lowest at 12.1% in November 2025. ## How did search popularity change for New Zealand Wellington electrical contractors in October 2026? - In October 2026, Millars Electrical overtook Pluto Electrics Ltd to become the leader among Wellington electrical contractors in New Zealand, with 22.6% of the searches. - In October 2026, Seven Electrical overtook Stewart & Rogers Electrical to rank 3rd among Wellington electrical contractors in New Zealand, with 16.1% of the searches. - In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches. - In October 2026, Pluto Electrics Ltd lost share of searches among Wellington electrical contractors in New Zealand, from 24.1% to 16.1%. - In October 2026, Illuminex Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 10.3% to 6.5%. - In October 2026, Stewart & Rogers Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 17.2% to 16.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Wellington electrical contractors | 40 | 12.1% | 5 | | Dec 2025 | Wellington electrical contractors | 30 | 14.3% | 4 | | Jan 2026 | Wellington electrical contractors | 50 | 17.9% | 4 | | Feb 2026 | Wellington electrical contractors | 70 | 25% | 1 | | Mar 2026 | Wellington electrical contractors | 70 | 18.9% | 4 | | Apr 2026 | Wellington electrical contractors | 50 | 16.7% | 3 | | May 2026 | Wellington electrical contractors | 50 | 15.2% | 4 | | Jun 2026 | Wellington electrical contractors | 70 | 18.9% | 3 | | Jul 2026 | Wellington electrical contractors | 90 | 25.7% | 1 | | Aug 2026 | Wellington electrical contractors | 50 | 14.7% | 4 | | Sep 2026 | Wellington electrical contractors | 50 | 17.2% | 3 | | Oct 2026 | Wellington electrical contractors | 50 | 16.1% | 5 | ## How are Stewart & Rogers Electrical’s branded searches counted? Brandwave collects information about searches that people make online using Stewart & Rogers Electrical’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stewart & rogers electrical” ## Which Wellington electrical contractors compete with Stewart & Rogers Electrical? - [Millars Electrical](/demand/nz/brands/millars-electrical) - [Pluto Electrics Ltd](/demand/nz/brands/pluto-electrics-ltd): Head-to-head: /demand/nz/compare/pluto-electrics-ltd-vs-stewart-and-rogers-electrical - [Seven Electrical](/demand/nz/brands/seven-electrical): Head-to-head: /demand/nz/compare/seven-electrical-vs-stewart-and-rogers-electrical - [Silver Fern Electrical](/demand/nz/brands/silver-fern-electrical): Head-to-head: /demand/nz/compare/silver-fern-electrical-vs-stewart-and-rogers-electrical - [Illuminex Electrical](/demand/nz/brands/illuminex-electrical): Head-to-head: /demand/nz/compare/illuminex-electrical-vs-stewart-and-rogers-electrical - [GT Electrical](/demand/nz/brands/gt-electrical): Head-to-head: /demand/nz/compare/gt-electrical-vs-stewart-and-rogers-electrical - [Weka Electrical](/demand/nz/brands/weka-electrical) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Stewart & Rogers Electrical? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/stewart-and-rogers-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stewart-and-rogers-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.