---
title: "Steinlager: search popularity and Share of Search in New Zealand"
description: "Steinlager is a beer brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/steinlager"
publisher: "Brandwave"
---

# Steinlager: search popularity and Share of Search in New Zealand

Steinlager is a beer brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Steinlager
- **Owned by**: Lion
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among beer brands**: 20.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Beer brands | 2 | 20.4% | 7.1K |

- [Beer brands](/demand/nz/categories/nz-beer-brands)

## How has branded search demand for Steinlager changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Steinlager in New Zealand rose from 6.7K to 7.1K.
- Across the 11 months ending August 2026, Steinlager’s estimated Share of Search among beer brands in New Zealand increased from 17.7% to 20.4%.
- Across the 11 months ending August 2026, Steinlager’s estimated Share of Search among beer brands in New Zealand peaked at 20.5% in March 2026 and was lowest at 17.2% in April 2026.

## How did search popularity change for New Zealand beer brands in August 2026?

- In August 2026, Steinlager gained estimated Share of Search among beer brands in New Zealand, from 18.5% to 20.4%.
- In August 2026, Speight's lost estimated Share of Search among beer brands in New Zealand, from 31.5% to 30.2%.
- In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.
- Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.
- Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beer brands | 6.7K | 17.7% | 2 |
| Nov 2025 | Beer brands | 7.8K | 19.3% | 2 |
| Dec 2025 | Beer brands | 9.9K | 18% | 2 |
| Jan 2026 | Beer brands | 7K | 18.4% | 2 |
| Feb 2026 | Beer brands | 6.5K | 17.4% | 2 |
| Mar 2026 | Beer brands | 7.9K | 20.5% | 2 |
| Apr 2026 | Beer brands | 5.5K | 17.2% | 2 |
| May 2026 | Beer brands | 5.5K | 17.2% | 3 |
| Jun 2026 | Beer brands | 5.4K | 18.6% | 3 |
| Jul 2026 | Beer brands | 6.2K | 18.5% | 2 |
| Aug 2026 | Beer brands | 7.1K | 20.4% | 2 |
| Sep 2026 | Beer brands | — | — | — |

## How is Steinlager measured?

Brandwave collects information about searches that people make online using Steinlager’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “all blacks steinlager”
- “countdown steinlager”
- “huffer steinlager”
- “pak n save steinlager”
- “steinlager”
- “steinlager beer”
- “steinlager bottle”
- “steinlager can”
- “steinlager classic”
- “steinlager classic pak n save”
- “steinlager com”
- “steinlager light”
- “steinlager near me”
- “steinlager nz”
- “steinlager pak n save”
- “steinlager pure”
- “steinlager pure pak n save”
- “steinlager tokyo dry”

## Which beer brands compete with Steinlager?

- [Speight's](/demand/nz/brands/speights): Head-to-head: /demand/nz/compare/speights-vs-steinlager
- [Heineken](/demand/nz/brands/heineken): Head-to-head: /demand/nz/compare/heineken-vs-steinlager
- [Corona](/demand/nz/brands/corona): Head-to-head: /demand/nz/compare/corona-vs-steinlager
- [Tui](/demand/nz/brands/tui): Head-to-head: /demand/nz/compare/steinlager-vs-tui
- [Export Gold](/demand/nz/brands/export-gold): Head-to-head: /demand/nz/compare/export-gold-vs-steinlager
- [Lion Red](/demand/nz/brands/lion-red)
- [Mac's](/demand/nz/brands/macs)
- [DB Export](/demand/nz/brands/db-export)

## Who owns Steinlager?

Steinlager is owned by Lion. Brandwave also tracks Speight's, Lion Red, Mac's and Steinlager Zero, owned by the same company, in New Zealand.

- [Lion](/demand/nz/companies/lion-nz): Owns 5 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Steinlager?

Steinlager is owned by Lion. Brandwave also tracks Speight's, Lion Red, Mac's and Steinlager Zero, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Steinlager: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/steinlager

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/steinlager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.