---
title: "Steinlager Zero: search popularity and Share of Search in New Zealand"
description: "Steinlager Zero makes alcohol-free drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/steinlager-zero"
publisher: "Brandwave"
---

# Steinlager Zero: search popularity and Share of Search in New Zealand

Steinlager Zero makes alcohol-free drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Steinlager Zero
- **Owned by**: Lion
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among alcohol-free drink brands**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Alcohol-free drink brands | 3 | 3.1% | 120 |

- [Alcohol-free drink brands](/demand/nz/categories/nz-alcohol-free-drink-brands)

## How has branded search demand for Steinlager Zero changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Steinlager Zero in New Zealand fell from 180 to 120.
- Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 0.59% to 3.1%.
- Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 5.4% in March 2026 and was lowest at 0.59% in October 2025.

## How did search popularity change for New Zealand alcohol-free drink brands in August 2026?

- In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.
- In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%.
- Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.
- Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Alcohol-free drink brands | 180 | 0.59% | 3 |
| Nov 2025 | Alcohol-free drink brands | 140 | 3.9% | 3 |
| Dec 2025 | Alcohol-free drink brands | 170 | 3.4% | 3 |
| Jan 2026 | Alcohol-free drink brands | 170 | 4.6% | 3 |
| Feb 2026 | Alcohol-free drink brands | 150 | 3.8% | 3 |
| Mar 2026 | Alcohol-free drink brands | 220 | 5.4% | 3 |
| Apr 2026 | Alcohol-free drink brands | 120 | 3.7% | 3 |
| May 2026 | Alcohol-free drink brands | 100 | 2.5% | 3 |
| Jun 2026 | Alcohol-free drink brands | 100 | 3% | 3 |
| Jul 2026 | Alcohol-free drink brands | 120 | 3.1% | 3 |
| Aug 2026 | Alcohol-free drink brands | 120 | 3.1% | 3 |
| Sep 2026 | Alcohol-free drink brands | — | — | — |

## How is Steinlager Zero measured?

Brandwave collects information about searches that people make online using Steinlager Zero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “steinlager 0”
- “steinlager zero”
- “steinlager zero alcohol”

## Which alcohol-free drink brands compete with Steinlager Zero?

- [Lyre's](/demand/nz/brands/lyres): Head-to-head: /demand/nz/compare/lyres-vs-steinlager-zero
- [Seedlip](/demand/nz/brands/seedlip): Head-to-head: /demand/nz/compare/seedlip-vs-steinlager-zero
- [Heineken 0.0](/demand/nz/brands/heineken-0-0): Head-to-head: /demand/nz/compare/heineken-0-0-vs-steinlager-zero
- [Free Spirit](/demand/nz/brands/free-spirit): Head-to-head: /demand/nz/compare/free-spirit-vs-steinlager-zero

## Who owns Steinlager Zero?

Steinlager Zero is owned by Lion. Brandwave also tracks Speight's, Lion Red, Mac's and Steinlager, owned by the same company, in New Zealand.

- [Lion](/demand/nz/companies/lion-nz): Owns 5 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Steinlager Zero?

Steinlager Zero is owned by Lion. Brandwave also tracks Speight's, Lion Red, Mac's and Steinlager, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Steinlager Zero: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/steinlager-zero

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/steinlager-zero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.