---
title: "Steens: search popularity and Share of Search in New Zealand"
description: "Steens is a New Zealand manuka honey brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/steens"
publisher: "Brandwave"
---

# Steens: search popularity and Share of Search in New Zealand

Steens is a New Zealand manuka honey brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Steens
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among manuka honey brands**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Manuka honey brands | 7 | 1.7% | 240 |

- [Manuka honey brands](/demand/nz/categories/nz-manuka-honey-brands)

## How has branded search demand for Steens changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Steens in New Zealand rose from 220 to 240.
- Across the 11 months ending August 2026, Steens’ estimated Share of Search among manuka honey brands in New Zealand peaked at 2.5% in April 2026 and was lowest at 1.4% in November 2025.

## How did search popularity change for New Zealand manuka honey brands in August 2026?

- In August 2026, Egmont Honey overtook Manuka Health to rank 4th among manuka honey brands in New Zealand, at 11.8%.
- In August 2026, Comvita gained estimated Share of Search among manuka honey brands in New Zealand, from 32.4% to 33.4%.
- In August 2026, Arataki Honey gained estimated Share of Search among manuka honey brands in New Zealand, from 21.5% to 22.3%.
- In August 2026, Manuka Doctor lost estimated Share of Search among manuka honey brands in New Zealand, from 15.8% to 14%.
- In August 2026, Airborne Honey lost estimated Share of Search among manuka honey brands in New Zealand, from 7.1% to 5.7%.
- Steens’ estimated Share of Search among manuka honey brands in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.7% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Manuka honey brands | 220 | 1.7% | 7 |
| Nov 2025 | Manuka honey brands | 260 | 1.4% | 7 |
| Dec 2025 | Manuka honey brands | 270 | 1.9% | 7 |
| Jan 2026 | Manuka honey brands | 230 | 1.6% | 7 |
| Feb 2026 | Manuka honey brands | 250 | 2% | 7 |
| Mar 2026 | Manuka honey brands | 290 | 2% | 7 |
| Apr 2026 | Manuka honey brands | 310 | 2.5% | 7 |
| May 2026 | Manuka honey brands | 310 | 2.3% | 7 |
| Jun 2026 | Manuka honey brands | 280 | 2.3% | 7 |
| Jul 2026 | Manuka honey brands | 210 | 1.7% | 7 |
| Aug 2026 | Manuka honey brands | 240 | 1.7% | 7 |
| Sep 2026 | Manuka honey brands | — | — | — |

## How is Steens measured?

Brandwave collects information about searches that people make online using Steens’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “steens”
- “steens honey”
- “steens manuka honey”
- “steens near me”
- “steens nz”
- “steenshoney com”

## Which manuka honey brands compete with Steens?

- [Comvita](/demand/nz/brands/comvita)
- [Arataki Honey](/demand/nz/brands/arataki-honey): Head-to-head: /demand/nz/compare/arataki-honey-vs-steens
- [Manuka Doctor](/demand/nz/brands/manuka-doctor): Head-to-head: /demand/nz/compare/manuka-doctor-vs-steens
- [Egmont Honey](/demand/nz/brands/egmont-honey): Head-to-head: /demand/nz/compare/egmont-honey-vs-steens
- [Manuka Health](/demand/nz/brands/manuka-health): Head-to-head: /demand/nz/compare/manuka-health-vs-steens
- [Airborne Honey](/demand/nz/brands/airborne-honey): Head-to-head: /demand/nz/compare/airborne-honey-vs-steens

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Steens: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/steens

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/steens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.