--- title: "How popular is Steens Law? Searches and AI answers in New Zealand" description: "Steens Law is a law firm in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/steens-law" publisher: "Brandwave" --- # How popular is Steens Law? Searches and AI answers in New Zealand Steens Law is a law firm in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Steens Law - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Rotorua law firms**: 2.9% ## Where does Steens Law compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rotorua law firms | 7 | 2.9% | 20 | - [Rotorua law firms](/demand/nz/locations/rotorua/law-firms) ## Top Rotorua law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Steens Law appeared in all three answers. Steens Law is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Steens Law | 1st | 3 of 3 | 3 of 3 | | Holland Beckett – Rotorua | 2nd | 3 of 3 | 3 of 3 | | Sandford Wall | 3rd | 3 of 3 | 3 of 3 | | Matthew Shaw Legal | 4th | 2 of 3 | 2 of 3 | | Alchemy Law | 5th | 2 of 3 | 2 of 3 | | Lance Lawson | 6th | 2 of 3 | 2 of 3 | | JB Morrison | 7th | 1 of 3 | 1 of 3 | | The Law Shop | Not ranked | 0 of 3 | 0 of 3 | | OSC Law | Not ranked | 0 of 3 | 0 of 3 | | Rodgers & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua law firms - Asked ChatGPT "Which law firm should I hire in Rotorua, New Zealand?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Alchemy Law - Asked ChatGPT "What are the best law firms in Rotorua, New Zealand?": 1. Steens Law, 2. Sandford Wall, 3. Holland Beckett – Rotorua, 4. Matthew Shaw Legal, 5. Alchemy Law, 6. Lance Lawson, 7. JB Morrison - Asked ChatGPT "What's the best law firm in Rotorua, New Zealand for legal help?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Matthew Shaw Legal, 5. Lance Lawson Not named in any answer: The Law Shop, OSC Law and Rodgers & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Steens Law changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Steens Law in New Zealand rose from 50 to 70. - Across the 12 months ending October 2026, Steens Law’s share of searches among Rotorua law firms in New Zealand decreased from 3.8% to 2.9%. - Across the 12 months ending October 2026, Steens Law’s share of searches among Rotorua law firms in New Zealand peaked at 7% in December 2025 and was lowest at 2.9% in October 2026. ## How did search popularity change for New Zealand Rotorua law firms in October 2026? - In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches. - In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches. - In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches. - In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%. - In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%. - In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Rotorua law firms | 30 | 3.8% | 7 | | Dec 2025 | Rotorua law firms | 40 | 7% | 6 | | Jan 2026 | Rotorua law firms | 30 | 4.6% | 7 | | Feb 2026 | Rotorua law firms | 50 | 6% | 7 | | Mar 2026 | Rotorua law firms | 40 | 5.4% | 6 | | Apr 2026 | Rotorua law firms | 30 | 4.8% | 7 | | May 2026 | Rotorua law firms | 30 | 3.8% | 7 | | Jun 2026 | Rotorua law firms | 30 | 3.7% | 7 | | Jul 2026 | Rotorua law firms | 40 | 5.6% | 7 | | Aug 2026 | Rotorua law firms | 30 | 3.8% | 7 | | Sep 2026 | Rotorua law firms | 40 | 5.2% | 7 | | Oct 2026 | Rotorua law firms | 20 | 2.9% | 7 | ## How are Steens Law’s branded searches counted? Brandwave collects information about searches that people make online using Steens Law’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “steens law” ## Which Rotorua law firms compete with Steens Law? - [The Law Shop](/demand/nz/brands/the-law-shop) - [Lance Lawson](/demand/nz/brands/lance-lawson) - [Holland Beckett – Rotorua](/demand/nz/brands/holland-beckett-rotorua) - [JB Morrison](/demand/nz/brands/jb-morrison): Head-to-head: /demand/nz/compare/jb-morrison-vs-steens-law - [Sandford Wall](/demand/nz/brands/sandford-wall): Head-to-head: /demand/nz/compare/sandford-wall-vs-steens-law - [Alchemy Law](/demand/nz/brands/alchemy-law): Head-to-head: /demand/nz/compare/alchemy-law-vs-steens-law - [Matthew Shaw Legal](/demand/nz/brands/matthew-shaw-legal): Head-to-head: /demand/nz/compare/matthew-shaw-legal-vs-steens-law - [OSC Law](/demand/nz/brands/osc-law): Head-to-head: /demand/nz/compare/osc-law-vs-steens-law - [Rodgers & Co](/demand/nz/brands/rodgers-co-lawyers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Steens Law? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/steens-law This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/steens-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.