---
title: "SteelSeries: search popularity and Share of Search in New Zealand"
description: "SteelSeries offers computer mice for gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/steelseries"
publisher: "Brandwave"
---

# SteelSeries: search popularity and Share of Search in New Zealand

SteelSeries offers computer mice for gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SteelSeries
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gaming peripheral brands**: 10.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gaming peripheral brands | 3 | 10.1% | 4.1K |

- [Gaming peripheral brands](/demand/nz/categories/nz-gaming-peripheral-brands)

## How has branded search demand for SteelSeries changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SteelSeries in New Zealand held steady, from 4.2K to 4.1K.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand peaked at 11.7% in June 2026 and was lowest at 9.5% in May 2026.

## How did search popularity change for New Zealand gaming peripheral brands in August 2026?

- In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.
- In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.
- In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.
- Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.
- Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gaming peripheral brands | 4.2K | 10.3% | 3 |
| Nov 2025 | Gaming peripheral brands | 5K | 11.1% | 3 |
| Dec 2025 | Gaming peripheral brands | 5.4K | 10.9% | 4 |
| Jan 2026 | Gaming peripheral brands | 5.3K | 11.4% | 3 |
| Feb 2026 | Gaming peripheral brands | 3.8K | 10.8% | 3 |
| Mar 2026 | Gaming peripheral brands | 3.8K | 10.2% | 3 |
| Apr 2026 | Gaming peripheral brands | 4K | 10.2% | 3 |
| May 2026 | Gaming peripheral brands | 3.9K | 9.5% | 3 |
| Jun 2026 | Gaming peripheral brands | 4.9K | 11.7% | 3 |
| Jul 2026 | Gaming peripheral brands | 4.4K | 11.1% | 3 |
| Aug 2026 | Gaming peripheral brands | 4.1K | 10.1% | 3 |
| Sep 2026 | Gaming peripheral brands | — | — | — |

## How is SteelSeries measured?

Brandwave collects information about searches that people make online using SteelSeries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “steelseries”
- “steelseries 7”
- “steelseries apex 3”
- “steelseries apex pro”
- “steelseries apex pro tkl”
- “steelseries arctis”
- “steelseries arctis 5”
- “steelseries arctis nova”
- “steelseries arctis nova 1”
- “steelseries arctis nova 5”
- “steelseries arctis nova 7”
- “steelseries arctis nova 7 wireless”
- “steelseries arctis nova pro”
- “steelseries arctis nova pro wireless”
- “steelseries arctis pro”
- “steelseries com”
- “steelseries gaming”
- “steelseries headset”
- “steelseries keyboard”
- “steelseries mouse”
- “steelseries mousepad”
- “steelseries near me”
- “steelseries new zealand”
- “steelseries nz”
- “steelseries online”
- “steelseries qck”
- “steelseries qck heavy”
- “steelseries qck mousepad”

## Which gaming peripheral brands compete with SteelSeries?

- [Logitech](/demand/nz/brands/logitech): Head-to-head: /demand/nz/compare/logitech-vs-steelseries
- [Razer](/demand/nz/brands/razer): Head-to-head: /demand/nz/compare/razer-vs-steelseries
- [HyperX](/demand/nz/brands/hyperx): Head-to-head: /demand/nz/compare/hyperx-vs-steelseries
- [Turtle Beach](/demand/nz/brands/turtle-beach): Head-to-head: /demand/nz/compare/steelseries-vs-turtle-beach
- [Corsair](/demand/nz/brands/corsair): Head-to-head: /demand/nz/compare/corsair-vs-steelseries

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SteelSeries: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/steelseries

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/steelseries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.