--- title: "Steelcase: search popularity and Share of Search in New Zealand" description: "Steelcase offers ergonomic office chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/steelcase" publisher: "Brandwave" --- # Steelcase: search popularity and Share of Search in New Zealand Steelcase offers ergonomic office chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Steelcase - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among ergonomic office chair brands**: 10.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ergonomic office chair brands | 2 | 10.8% | 640 | | Gaming and office chair brands | 4 | 4.4% | 640 | - [Ergonomic office chair brands](/demand/nz/categories/nz-office-chair-brands) - [Gaming and office chair brands](/demand/nz/categories/nz-gaming-chair-brands) ## How has branded search demand for Steelcase changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Steelcase in New Zealand fell from 770 to 640. - Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands in New Zealand decreased from 13.8% to 10.8%. - Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands in New Zealand peaked at 23.1% in May 2026 and was lowest at 10.8% in August 2026. - Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 6.1% to 4.4%. - Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 9.6% in May 2026 and was lowest at 4.4% in August 2026. ## How did search popularity change for New Zealand ergonomic office chair brands in August 2026? - In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands in New Zealand, from 72.3% to 76.1%. - In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands in New Zealand, from 14.2% to 10.8%. - Estimated monthly branded searches for Humanscale in New Zealand rose 17.6% over 11 measured months, from 170 to 200 in August 2026. ## How did search popularity change for New Zealand gaming and office chair brands in August 2026? - In August 2026, Herman Miller gained estimated Share of Search among gaming and office chair brands in New Zealand, from 26.8% to 30.9%. - In August 2026, Corsair gained estimated Share of Search among gaming and office chair brands in New Zealand, from 15.6% to 19.4%. - In August 2026, DXRacer gained estimated Share of Search among gaming and office chair brands in New Zealand, from 3.3% to 3.9%. - In August 2026, Secretlab lost estimated Share of Search among gaming and office chair brands in New Zealand, from 49.1% to 41.5%. - In August 2026, Steelcase lost estimated Share of Search among gaming and office chair brands in New Zealand, from 5.3% to 4.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ergonomic office chair brands | 770 | 13.8% | 2 | | Nov 2025 | Ergonomic office chair brands | 810 | 13.3% | 2 | | Dec 2025 | Ergonomic office chair brands | 810 | 14.8% | 2 | | Jan 2026 | Ergonomic office chair brands | 840 | 11.8% | 2 | | Feb 2026 | Ergonomic office chair brands | 1.4K | 19% | 2 | | Mar 2026 | Ergonomic office chair brands | 890 | 11.4% | 2 | | Apr 2026 | Ergonomic office chair brands | 1.3K | 18.1% | 2 | | May 2026 | Ergonomic office chair brands | 1.8K | 23.1% | 2 | | Jun 2026 | Ergonomic office chair brands | 870 | 12.7% | 2 | | Jul 2026 | Ergonomic office chair brands | 920 | 14.2% | 2 | | Aug 2026 | Ergonomic office chair brands | 640 | 10.8% | 2 | | Sep 2026 | Ergonomic office chair brands | — | — | — | | Oct 2025 | Gaming and office chair brands | 770 | 6.1% | 4 | | Nov 2025 | Gaming and office chair brands | 810 | 5.8% | 4 | | Dec 2025 | Gaming and office chair brands | 810 | 5.9% | 4 | | Jan 2026 | Gaming and office chair brands | 840 | 5.5% | 4 | | Feb 2026 | Gaming and office chair brands | 1.4K | 9.4% | 4 | | Mar 2026 | Gaming and office chair brands | 890 | 5.8% | 4 | | Apr 2026 | Gaming and office chair brands | 1.3K | 8.7% | 4 | | May 2026 | Gaming and office chair brands | 1.8K | 9.6% | 4 | | Jun 2026 | Gaming and office chair brands | 870 | 5.2% | 4 | | Jul 2026 | Gaming and office chair brands | 920 | 5.3% | 4 | | Aug 2026 | Gaming and office chair brands | 640 | 4.4% | 4 | | Sep 2026 | Gaming and office chair brands | — | — | — | ## How is Steelcase measured? Brandwave collects information about searches that people make online using Steelcase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “steelcase” - “steelcase amia” - “steelcase chair” - “steelcase chair ergonomic” - “steelcase com” - “steelcase desk chair” - “steelcase gaming chair” - “steelcase gesture” - “steelcase gesture chair” - “steelcase gesture desk chair” - “steelcase gesture ergonomic chair” - “steelcase gesture ergonomic office chair” - “steelcase near me” - “steelcase nz” - “steelcase series 1” ## Which ergonomic office chair brands compete with Steelcase? - [Herman Miller](/demand/nz/brands/herman-miller): Head-to-head: /demand/nz/compare/herman-miller-vs-steelcase - [Buro](/demand/nz/brands/buro): Head-to-head: /demand/nz/compare/buro-vs-steelcase - [Humanscale](/demand/nz/brands/humanscale): Head-to-head: /demand/nz/compare/humanscale-vs-steelcase - [Ergohuman](/demand/nz/brands/ergohuman): Head-to-head: /demand/nz/compare/ergohuman-vs-steelcase ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Steelcase: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/steelcase This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/steelcase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.