--- title: "How popular is Steel & Tube? Searches and AI answers in New Zealand" description: "Steel & Tube supplies steel and building products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/steel-and-tube" publisher: "Brandwave" --- # How popular is Steel & Tube? Searches and AI answers in New Zealand Steel & Tube supplies steel and building products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Steel & Tube - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among building product brands**: 27.7% ## Where does Steel & Tube compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Building product brands | 1 | 27.7% | 8.8K | | Roofing brands | 5 | 4.3% | 720 | - [Building product brands](/demand/nz/categories/nz-building-product-brands) - [Roofing brands](/demand/nz/categories/nz-roofing-brands) ## Top building product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Steel & Tube was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Steel & Tube is the 11th most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | James Hardie | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Colorsteel | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | GIB | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pink Batts | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Vantage | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Resene Construction Systems | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Laminex | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Abodo | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Carter Holt Harvey | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Nelson Pine | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Steel & Tube | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about building product brands - Asked ChatGPT "Which building product brand should I buy in New Zealand?": 1. GIB, 2. James Hardie, 3. Colorsteel, 4. Pink Batts, 5. Resene Construction Systems - Asked ChatGPT "What are the best building product brands in New Zealand?": 1. GIB, 2. James Hardie, 3. Colorsteel, 4. Pink Batts, 5. Resene Construction Systems, 6. Laminex, 7. Abodo, 8. Vantage, 9. Carter Holt Harvey, 10. Nelson Pine, 11. Steel & Tube - Asked ChatGPT "What's the best building product brand in New Zealand for new builds?": 1. James Hardie, 2. Colorsteel, 3. Vantage, 4. Pink Batts, 5. GIB - Searched Google, AI Overview "building supplies nz": 1. GIB - Searched Google, AI Overview "plasterboard brands": 1. GIB Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Steel & Tube changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Steel & Tube in New Zealand fell from 10.6K to 8.8K. - Across the 12 months ending October 2026, Steel & Tube’s share of searches among building product brands in New Zealand decreased from 32.3% to 27.7%. - Across the 12 months ending October 2026, Steel & Tube’s share of searches among building product brands in New Zealand peaked at 34.3% in December 2025 and was lowest at 27.6% in April 2026. - Across the 12 months ending October 2026, Steel & Tube’s share of searches among roofing brands in New Zealand increased from 3.8% to 4.3%. - Across the 12 months ending October 2026, Steel & Tube’s share of searches among roofing brands in New Zealand peaked at 5% in September 2026 and was lowest at 3.7% in January 2026. ## How did search popularity change for New Zealand building product brands in October 2026? - In October 2026, GIB overtook Colorsteel to rank 3rd among building product brands in New Zealand, with 14.9% of the searches. - In October 2026, Colorsteel gained share of searches among building product brands in New Zealand, from 12.7% to 13.8%. - In October 2026, Steel & Tube lost share of searches among building product brands in New Zealand, from 31.7% to 27.7%. - In October 2026, Laminex lost share of searches among building product brands in New Zealand, from 10% to 9.1%. - Estimated monthly branded searches for Resene Construction Systems in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026. - Estimated monthly branded searches for Abodo in New Zealand fell 11.2% over 12 measured months, from 1.4K to 1.3K in October 2026. ## How did search popularity change for New Zealand roofing brands in October 2026? - In October 2026, Colorsteel overtook Metalcraft Roofing to become the leader among roofing brands in New Zealand, with 30% of the searches. - In October 2026, Roofing Industries overtook Dimond Roofing to rank 3rd among roofing brands in New Zealand, with 18.3% of the searches. - In October 2026, Metalcraft Roofing lost share of searches among roofing brands in New Zealand, from 31.8% to 29.2%. - In October 2026, Steel & Tube lost share of searches among roofing brands in New Zealand, from 5% to 4.3%. - Estimated monthly branded searches for Dimond Roofing in New Zealand fell 11.7% over 12 measured months, from 3.4K to 3K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Building product brands | 10.6K | 32.3% | 1 | | Dec 2025 | Building product brands | 8.7K | 34.3% | 1 | | Jan 2026 | Building product brands | 8.7K | 30.1% | 1 | | Feb 2026 | Building product brands | 8.8K | 28.6% | 1 | | Mar 2026 | Building product brands | 10.8K | 28.8% | 1 | | Apr 2026 | Building product brands | 8.8K | 27.6% | 1 | | May 2026 | Building product brands | 10.6K | 29.9% | 1 | | Jun 2026 | Building product brands | 10.6K | 29.7% | 1 | | Jul 2026 | Building product brands | 10.6K | 30.8% | 1 | | Aug 2026 | Building product brands | 13K | 34.1% | 1 | | Sep 2026 | Building product brands | 10.8K | 31.7% | 1 | | Oct 2026 | Building product brands | 8.8K | 27.7% | 1 | | Nov 2025 | Roofing brands | 720 | 3.8% | 5 | | Dec 2025 | Roofing brands | 590 | 4.3% | 5 | | Jan 2026 | Roofing brands | 590 | 3.7% | 5 | | Feb 2026 | Roofing brands | 720 | 3.8% | 5 | | Mar 2026 | Roofing brands | 880 | 4.1% | 5 | | Apr 2026 | Roofing brands | 720 | 3.9% | 5 | | May 2026 | Roofing brands | 720 | 3.9% | 5 | | Jun 2026 | Roofing brands | 720 | 3.7% | 5 | | Jul 2026 | Roofing brands | 720 | 3.9% | 5 | | Aug 2026 | Roofing brands | 880 | 4.7% | 5 | | Sep 2026 | Roofing brands | 880 | 5% | 5 | | Oct 2026 | Roofing brands | 720 | 4.3% | 5 | ## How are Steel & Tube’s branded searches counted? Brandwave collects information about searches that people make online using Steel & Tube’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “steel & tube” - “steel and tube” - “steel and tube holdings” ## Which building product brands compete with Steel & Tube? - [James Hardie](/demand/nz/brands/james-hardie): Head-to-head: /demand/nz/compare/james-hardie-vs-steel-and-tube - [GIB](/demand/nz/brands/gib): Head-to-head: /demand/nz/compare/gib-vs-steel-and-tube - [Colorsteel](/demand/nz/brands/colorsteel): Head-to-head: /demand/nz/compare/colorsteel-vs-steel-and-tube - [Laminex](/demand/nz/brands/laminex): Head-to-head: /demand/nz/compare/laminex-vs-steel-and-tube - [Pink Batts](/demand/nz/brands/pink-batts): Head-to-head: /demand/nz/compare/pink-batts-vs-steel-and-tube - [Abodo](/demand/nz/brands/abodo) - [Carter Holt Harvey](/demand/nz/brands/carter-holt-harvey) - [Resene Construction Systems](/demand/nz/brands/resene-construction-systems) - [Nelson Pine](/demand/nz/brands/nelson-pine) - [Vantage](/demand/nz/brands/vantage-aluminium-joinery) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Steel & Tube? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/steel-and-tube This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/steel-and-tube. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.