--- title: "Steam Deck: search popularity and Share of Search in New Zealand" description: "Steam Deck is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/steam-deck" publisher: "Brandwave" --- # Steam Deck: search popularity and Share of Search in New Zealand Steam Deck is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Steam Deck - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among games consoles**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Games consoles | 4 | 4.7% | 12.1K | | Handheld gaming PC brands | 1 | 81.4% | 12.1K | - [Games consoles](/demand/nz/categories/nz-games-consoles) - [Handheld gaming PC brands](/demand/nz/categories/nz-handheld-gaming-pc-brands) ## How has branded search demand for Steam Deck changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Steam Deck in New Zealand fell from 13.3K to 12.1K. - Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand decreased from 6.1% to 4.7%. - Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand peaked at 7.5% in November 2025 and was lowest at 4.7% in July 2026. - Across the 11 months ending August 2026, Steam Deck rose from 5th to 4th among games consoles in New Zealand. - Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand increased from 79.1% to 81.4%. - Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 85.6% in May 2026 and was lowest at 79.1% in October 2025. ## How did search popularity change for New Zealand games consoles in August 2026? - In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%. - In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%. - In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand. - Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026. ## How did search popularity change for New Zealand handheld gaming PC brands in August 2026? - Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.8% in August 2026. - Estimated monthly branded searches for Lenovo Legion Go in New Zealand fell 41.5% over 11 measured months, from 1.6K to 930 in August 2026. - Estimated monthly branded searches for MSI Claw in New Zealand fell 20.5% over 11 measured months, from 440 to 350 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Games consoles | 13.3K | 6.1% | 5 | | Nov 2025 | Games consoles | 19.4K | 7.5% | 4 | | Dec 2025 | Games consoles | 17.5K | 6.1% | 5 | | Jan 2026 | Games consoles | 15.2K | 6.3% | 5 | | Feb 2026 | Games consoles | 12.2K | 6.9% | 4 | | Mar 2026 | Games consoles | 11.7K | 5.4% | 4 | | Apr 2026 | Games consoles | 13.2K | 5.2% | 4 | | May 2026 | Games consoles | 16.9K | 6.8% | 4 | | Jun 2026 | Games consoles | 16.1K | 5.9% | 4 | | Jul 2026 | Games consoles | 12.2K | 4.7% | 4 | | Aug 2026 | Games consoles | 12.1K | 4.7% | 4 | | Sep 2026 | Games consoles | — | — | — | | Oct 2025 | Handheld gaming PC brands | 13.3K | 79.1% | 1 | | Nov 2025 | Handheld gaming PC brands | 19.4K | 84.1% | 1 | | Dec 2025 | Handheld gaming PC brands | 17.5K | 84.7% | 1 | | Jan 2026 | Handheld gaming PC brands | 15.2K | 83.7% | 1 | | Feb 2026 | Handheld gaming PC brands | 12.2K | 84.8% | 1 | | Mar 2026 | Handheld gaming PC brands | 11.7K | 82% | 1 | | Apr 2026 | Handheld gaming PC brands | 13.2K | 82.6% | 1 | | May 2026 | Handheld gaming PC brands | 16.9K | 85.6% | 1 | | Jun 2026 | Handheld gaming PC brands | 16.1K | 83% | 1 | | Jul 2026 | Handheld gaming PC brands | 12.2K | 81.4% | 1 | | Aug 2026 | Handheld gaming PC brands | 12.1K | 81.4% | 1 | | Sep 2026 | Handheld gaming PC brands | — | — | — | ## How is Steam Deck measured? Brandwave collects information about searches that people make online using Steam Deck’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “best steam deck game” - “oled steam deck” - “steam deck” - “steam deck 2” - “steam deck console” - “steam deck game” - “steam deck gaming handheld” - “steam deck handheld” - “steam deck near me” - “steam deck new zealand” - “steam deck nz” - “steam deck oled” - “steam deck online” - “steam deck portable console” - “steam deck price” - “steamdeck” - “steamdeck 2” - “steamdeck com” - “steamdeck console” - “steamdeck games” - “steamdeck handheld” - “steamdeck nz” - “store steampowered com” - “valve steam deck” ## Which games consoles compete with Steam Deck? - [Xbox](/demand/nz/brands/xbox): Head-to-head: /demand/nz/compare/steam-deck-vs-xbox - [Nintendo Switch](/demand/nz/brands/nintendo-switch): Head-to-head: /demand/nz/compare/nintendo-switch-vs-steam-deck - [PlayStation](/demand/nz/brands/playstation): Head-to-head: /demand/nz/compare/playstation-vs-steam-deck - [Meta Quest](/demand/nz/brands/meta-quest): Head-to-head: /demand/nz/compare/meta-quest-vs-steam-deck ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Steam Deck: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/steam-deck This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/steam-deck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.