--- title: "State of Play: search popularity in New Zealand" description: "State of Play makes non alcoholic beer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/state-of-play-beer" publisher: "Brandwave" --- # State of Play: search popularity in New Zealand State of Play makes non alcoholic beer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: State of Play - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among non-alcoholic beer brands**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Non-alcoholic beer brands | 4 | 2.6% | 480 | - [Non-alcoholic beer brands](/demand/nz/categories/nz-non-alcoholic-beer-brands) ## Top non-alcoholic beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, State of Play was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. State of Play is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garage Project | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | State of Play | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Bach Brewing | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Heineken | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Parrotdog | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Steinlager | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Corona Cero | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Guinness | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Asahi | 9th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about non-alcoholic beer brands - Asked ChatGPT "Which non-alcoholic beer brand should I buy in New Zealand?": 1. Garage Project, 2. Heineken - Asked ChatGPT "What are the best non-alcoholic beer brands in New Zealand?": 1. Garage Project, 2. Bach Brewing, 3. State of Play, 4. Heineken - Asked ChatGPT "What's the best non-alcoholic beer brand in New Zealand for a better drink option?": 1. Garage Project, 2. Heineken - Searched Google, AI Overview "alcohol free beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi - Searched Google, AI Overview "non alcoholic beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for State of Play changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for State of Play in New Zealand rose from 390 to 480. - Across the 12 months ending September 2026, State of Play’s share of searches among non-alcoholic beer brands in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.6% in February 2026. ## How did search popularity change for New Zealand non-alcoholic beer brands in September 2026? - In September 2026, Heineken overtook Garage Project to rank 2nd among non-alcoholic beer brands in New Zealand, with 30.1% of the searches. - In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches. - In September 2026, Steinlager lost share of searches among non-alcoholic beer brands in New Zealand, from 38.5% to 36.5%. - In September 2026, Garage Project lost share of searches among non-alcoholic beer brands in New Zealand, from 28.1% to 26.8%. - Estimated monthly branded searches for Corona Cero in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026. - Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Non-alcoholic beer brands | 390 | 2.1% | 4 | | Nov 2025 | Non-alcoholic beer brands | 320 | 1.6% | 5 | | Dec 2025 | Non-alcoholic beer brands | 390 | 1.6% | 4 | | Jan 2026 | Non-alcoholic beer brands | 480 | 2.8% | 4 | | Feb 2026 | Non-alcoholic beer brands | 260 | 1.6% | 4 | | Mar 2026 | Non-alcoholic beer brands | 320 | 1.8% | 4 | | Apr 2026 | Non-alcoholic beer brands | 260 | 1.8% | 4 | | May 2026 | Non-alcoholic beer brands | 260 | 1.7% | 5 | | Jun 2026 | Non-alcoholic beer brands | 260 | 1.8% | 4 | | Jul 2026 | Non-alcoholic beer brands | 390 | 2.5% | 4 | | Aug 2026 | Non-alcoholic beer brands | 320 | 1.8% | 5 | | Sep 2026 | Non-alcoholic beer brands | 480 | 2.6% | 4 | ## How are State of Play’s branded searches counted? Brandwave collects information about searches that people make online using State of Play’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “state of play beer” ## Which non-alcoholic beer brands compete with State of Play? - [Steinlager](/demand/nz/brands/steinlager): Head-to-head: /demand/nz/compare/state-of-play-beer-vs-steinlager - [Heineken](/demand/nz/brands/heineken): Head-to-head: /demand/nz/compare/heineken-vs-state-of-play-beer - [Garage Project](/demand/nz/brands/garage-project): Head-to-head: /demand/nz/compare/garage-project-vs-state-of-play-beer - [Corona Cero](/demand/nz/brands/corona-cero): Head-to-head: /demand/nz/compare/corona-cero-vs-state-of-play-beer - [Guinness](/demand/nz/brands/guinness): Head-to-head: /demand/nz/compare/guinness-vs-state-of-play-beer - [Asahi](/demand/nz/brands/asahi-beer) - [Bach Brewing](/demand/nz/brands/bach-brewing) - [Parrotdog](/demand/nz/brands/parrotdog) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "State of Play: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/state-of-play-beer This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/state-of-play-beer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.