---
title: "Stasher: search popularity in New Zealand"
description: "Stasher makes reusable silicone food bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/stasher"
publisher: "Brandwave"
---

# Stasher: search popularity in New Zealand

Stasher makes reusable silicone food bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stasher
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among kitchen wrap and bag brands**: 1.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kitchen wrap and bag brands | 5 | 1.4% | 130 |

- [Kitchen wrap and bag brands](/demand/nz/categories/nz-kitchen-wrap-and-bag-brands)

## Top kitchen wrap and bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stasher was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stasher is the third most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Glad | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Sistema | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Stasher | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Ziploc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Handee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about kitchen wrap and bag brands

- Asked ChatGPT "Which kitchen wrap or bag brand should I buy in New Zealand?": 1. Glad, 2. Sistema
- Asked ChatGPT "What are the best kitchen wrap or bag brands in New Zealand?": 1. Glad, 2. Sistema, 3. Stasher
- Asked ChatGPT "What's the best kitchen wrap or bag brand in New Zealand for food storage?": 1. Glad, 2. Stasher, 3. Sistema
- Searched Google, AI Overview "storage bags nz": named none of the brands we track
- Searched Google, AI Overview "kitchen wrap brands": 1. Glad

Not named in any answer: Ziploc and Handee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Stasher changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Stasher in New Zealand held steady at 130.
- Across the 12 months ending September 2026, Stasher’s share of searches among kitchen wrap and bag brands in New Zealand held steady, from 1.5% to 1.4%.

## How did search popularity change for New Zealand kitchen wrap and bag brands in September 2026?

- In September 2026, Glad gained share of searches among kitchen wrap and bag brands in New Zealand, from 10.5% to 11.4%.
- In September 2026, Handee gained share of searches among kitchen wrap and bag brands in New Zealand, from 3.1% to 4%.
- In September 2026, Sistema lost share of searches among kitchen wrap and bag brands in New Zealand, from 67.6% to 65.3%.
- Estimated monthly branded searches for Ziploc in New Zealand rose 40.5% over 12 measured months, from 1.2K to 1.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kitchen wrap and bag brands | 130 | 1.5% | 5 |
| Nov 2025 | Kitchen wrap and bag brands | 160 | 1.9% | 5 |
| Dec 2025 | Kitchen wrap and bag brands | 130 | 1.4% | 5 |
| Jan 2026 | Kitchen wrap and bag brands | 200 | 1.8% | 5 |
| Feb 2026 | Kitchen wrap and bag brands | 130 | 1.3% | 5 |
| Mar 2026 | Kitchen wrap and bag brands | 130 | 1.5% | 5 |
| Apr 2026 | Kitchen wrap and bag brands | 160 | 1.8% | 5 |
| May 2026 | Kitchen wrap and bag brands | 110 | 1.2% | 5 |
| Jun 2026 | Kitchen wrap and bag brands | 100 | 1.1% | 5 |
| Jul 2026 | Kitchen wrap and bag brands | 100 | 1% | 5 |
| Aug 2026 | Kitchen wrap and bag brands | 100 | 0.99% | 5 |
| Sep 2026 | Kitchen wrap and bag brands | 130 | 1.4% | 5 |

## How are Stasher’s branded searches counted?

Brandwave collects information about searches that people make online using Stasher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stasher”
- “stasher bag”

## Which kitchen wrap and bag brands compete with Stasher?

- [Sistema](/demand/nz/brands/sistema): Head-to-head: /demand/nz/compare/sistema-vs-stasher
- [Ziploc](/demand/nz/brands/ziploc): Head-to-head: /demand/nz/compare/stasher-vs-ziploc
- [Glad](/demand/nz/brands/glad): Head-to-head: /demand/nz/compare/glad-vs-stasher
- [Handee](/demand/nz/brands/handee): Head-to-head: /demand/nz/compare/handee-vs-stasher

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stasher: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/stasher

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stasher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.