--- title: "How popular is Startpage? Searches and AI answers in New Zealand" description: "A private search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/startpage" publisher: "Brandwave" --- # How popular is Startpage? Searches and AI answers in New Zealand A private search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Startpage - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among search engines**: 0.2% ## Where does Startpage compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Search engines | 4 | 0.2% | 5.4K | - [Search engines](/demand/nz/categories/nz-search-engines) ## Top search engines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Startpage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Startpage is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DuckDuckGo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brave Search | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Startpage | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ecosia | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Yahoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about search engines - Asked ChatGPT "Which search engine should I use in New Zealand?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Ecosia - Asked ChatGPT "What are the best search engines in New Zealand?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Ecosia, 6. Startpage - Asked ChatGPT "What's the best search engine in New Zealand for finding information?": 1. Google, 2. Bing, 3. DuckDuckGo - Searched Google, AI Overview "search engines": 1. Google, 2. DuckDuckGo, 3. Bing, 4. Ecosia - Searched Google, AI Overview "private search engine": 1. Brave Search, 2. Startpage, 3. DuckDuckGo, 4. Google, 5. Bing Not named in any answer: Yahoo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Startpage changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Startpage in New Zealand rose from 3.6K to 5.4K. - Across the 12 months ending October 2026, Startpage’s share of searches among search engines in New Zealand held steady, from 0.15% to 0.2%. ## How did search popularity change for New Zealand search engines in October 2026? - Estimated monthly branded searches for Ecosia in New Zealand rose 77.6% over 12 measured months, from 1.1K to 1.9K in October 2026. - Estimated monthly branded searches for Brave Search in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026. - Estimated monthly branded searches for Startpage in New Zealand rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026. - Estimated monthly branded searches for DuckDuckGo in New Zealand rose 20.5% over 12 measured months, from 52.4K to 63.2K in October 2026. - Estimated monthly branded searches for Google in New Zealand rose 16.1% over 12 measured months, from 2.3M to 2.6M in October 2026. - Estimated monthly branded searches for Yahoo in New Zealand fell 21.5% over 12 measured months, from 1.6K to 1.3K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Search engines | 3.6K | 0.15% | 4 | | Dec 2025 | Search engines | 2.9K | 0.18% | 4 | | Jan 2026 | Search engines | 2.9K | 0.17% | 4 | | Feb 2026 | Search engines | 3.6K | 0.14% | 4 | | Mar 2026 | Search engines | 4.4K | 0.13% | 4 | | Apr 2026 | Search engines | 3.6K | 0.16% | 4 | | May 2026 | Search engines | 5.4K | 0.18% | 4 | | Jun 2026 | Search engines | 5.4K | 0.18% | 4 | | Jul 2026 | Search engines | 5.4K | 0.24% | 4 | | Aug 2026 | Search engines | 6.6K | 0.21% | 4 | | Sep 2026 | Search engines | 5.4K | 0.18% | 4 | | Oct 2026 | Search engines | 5.4K | 0.2% | 4 | ## How are Startpage’s branded searches counted? Brandwave collects information about searches that people make online using Startpage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “startpage” ## Which search engines compete with Startpage? - [Google](/demand/nz/brands/google): Head-to-head: /demand/nz/compare/google-vs-startpage - [DuckDuckGo](/demand/nz/brands/duckduckgo): Head-to-head: /demand/nz/compare/duckduckgo-vs-startpage - [Bing](/demand/nz/brands/bing): Head-to-head: /demand/nz/compare/bing-vs-startpage - [Ecosia](/demand/nz/brands/ecosia): Head-to-head: /demand/nz/compare/ecosia-vs-startpage - [Brave Search](/demand/nz/brands/brave-search): Head-to-head: /demand/nz/compare/brave-search-vs-startpage - [Yahoo](/demand/nz/brands/yahoo) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Startpage? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/startpage This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/startpage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.