---
title: "Star People: search popularity and Share of Search in New Zealand"
description: "Star People provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/star-people"
publisher: "Brandwave"
---

# Star People: search popularity and Share of Search in New Zealand

Star People provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Star People
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kapiti recruitment agencies**: 14.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kapiti recruitment agencies | 3 | 14.3% | 10 |

- [Kapiti recruitment agencies](/demand/nz/locations/kapiti-coast/recruitment-agencies)

## How has branded search demand for Star People changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Star People in New Zealand fell from 20 to 10.
- Across the 11 months ending August 2026, Star People’s estimated Share of Search among kapiti recruitment agencies in New Zealand decreased from 22.2% to 14.3%.
- Across the 11 months ending August 2026, Star People’s estimated Share of Search among kapiti recruitment agencies in New Zealand peaked at 28.6% in February 2026 and was lowest at 12.5% in November 2025.
- Across the 11 months ending August 2026, Star People fell from 2nd to 3rd among kapiti recruitment agencies in New Zealand.

## How did search popularity change for New Zealand kapiti recruitment agencies in August 2026?

- In August 2026, Unite Recruit overtook Star People to rank 2nd among kapiti recruitment agencies in New Zealand, at 42.9%.
- In August 2026, Star People lost estimated Share of Search among kapiti recruitment agencies in New Zealand, from 25% to 14.3%.
- In August 2026, RobLawMax lost estimated Share of Search among kapiti recruitment agencies in New Zealand, from 50% to 42.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kapiti recruitment agencies | 20 | 22.2% | 2 |
| Nov 2025 | Kapiti recruitment agencies | 10 | 12.5% | 3 |
| Dec 2025 | Kapiti recruitment agencies | 10 | 16.7% | 3 |
| Jan 2026 | Kapiti recruitment agencies | 20 | 25% | 2 |
| Feb 2026 | Kapiti recruitment agencies | 20 | 28.6% | 2 |
| Mar 2026 | Kapiti recruitment agencies | 10 | 12.5% | 3 |
| Apr 2026 | Kapiti recruitment agencies | 10 | 16.7% | 3 |
| May 2026 | Kapiti recruitment agencies | 10 | 14.3% | 3 |
| Jun 2026 | Kapiti recruitment agencies | 10 | 14.3% | 3 |
| Jul 2026 | Kapiti recruitment agencies | 20 | 25% | 2 |
| Aug 2026 | Kapiti recruitment agencies | 10 | 14.3% | 3 |
| Sep 2026 | Kapiti recruitment agencies | — | — | — |

## How is Star People measured?

Brandwave collects information about searches that people make online using Star People’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “star people jobs”
- “star people recruitment”

## Which kapiti recruitment agencies compete with Star People?

- [RobLawMax](/demand/nz/brands/roblawmax): Head-to-head: /demand/nz/compare/roblawmax-vs-star-people
- [Unite Recruit](/demand/nz/brands/unite-recruit): Head-to-head: /demand/nz/compare/star-people-vs-unite-recruit

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Star People: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/star-people

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/star-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.