---
title: "Staples Tax: search popularity and Share of Search in New Zealand"
description: "Staples Tax provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/staples-tax"
publisher: "Brandwave"
---

# Staples Tax: search popularity and Share of Search in New Zealand

Staples Tax provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Staples Tax
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kapiti accounting firms**: 0.04%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kapiti accounting firms | 8 | 0.04% | 10 |

- [Kapiti accounting firms](/demand/nz/categories/nz-kapiti-accounting-firms)

## How has branded search demand for Staples Tax changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Staples Tax in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Staples Tax fell from 7th to 8th among kapiti accounting firms in New Zealand.

## How did search popularity change for New Zealand kapiti accounting firms in August 2026?

- In August 2026, WH Accounting & Advisory gained estimated Share of Search among kapiti accounting firms in New Zealand, from 87% to 88.3%.
- In August 2026, SBA lost estimated Share of Search among kapiti accounting firms in New Zealand, from 11.9% to 10.8%.
- Estimated monthly branded searches for Hine Accountants in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
- Estimated monthly branded searches for Kapiti Chartered Accountants in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kapiti accounting firms | 10 | 0.04% | 7 |
| Nov 2025 | Kapiti accounting firms | 10 | 0.05% | 7 |
| Dec 2025 | Kapiti accounting firms | 10 | 0.05% | 8 |
| Jan 2026 | Kapiti accounting firms | 10 | 0.05% | 7 |
| Feb 2026 | Kapiti accounting firms | 10 | 0.05% | 7 |
| Mar 2026 | Kapiti accounting firms | 10 | 0.04% | 7 |
| Apr 2026 | Kapiti accounting firms | 10 | 0.05% | 8 |
| May 2026 | Kapiti accounting firms | 10 | 0.04% | 7 |
| Jun 2026 | Kapiti accounting firms | 10 | 0.04% | 7 |
| Jul 2026 | Kapiti accounting firms | 10 | 0.05% | 8 |
| Aug 2026 | Kapiti accounting firms | 10 | 0.04% | 8 |
| Sep 2026 | Kapiti accounting firms | — | — | — |

## How is Staples Tax measured?

Brandwave collects information about searches that people make online using Staples Tax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “staples tax”

## Which kapiti accounting firms compete with Staples Tax?

- [WH Accounting & Advisory](/demand/nz/brands/wh-accounting-advisory)
- [SBA](/demand/nz/brands/sba)
- [First Class Accounts](/demand/nz/brands/first-class-accounts): Head-to-head: /demand/nz/compare/first-class-accounts-vs-staples-tax
- [Kapiti Chartered Accountants](/demand/nz/brands/kapiti-chartered-accountants): Head-to-head: /demand/nz/compare/kapiti-chartered-accountants-vs-staples-tax
- [Deans & Associates](/demand/nz/brands/deans-associates): Head-to-head: /demand/nz/compare/deans-associates-vs-staples-tax
- [Hine Accountants](/demand/nz/brands/hine-accountants): Head-to-head: /demand/nz/compare/hine-accountants-vs-staples-tax
- [GAB Chartered Accountants](/demand/nz/brands/gab-chartered-accountants): Head-to-head: /demand/nz/compare/gab-chartered-accountants-vs-staples-tax

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Staples Tax: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/staples-tax

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/staples-tax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.