---
title: "Stanley: search popularity and Share of Search in New Zealand"
description: "Stanley offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/stanley"
publisher: "Brandwave"
---

# Stanley: search popularity and Share of Search in New Zealand

Stanley offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stanley
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among drink bottle brands**: 9.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Drink bottle brands | 5 | 9.7% | 11.2K |

- [Drink bottle brands](/demand/nz/categories/nz-drink-bottle-brands)

## How has branded search demand for Stanley changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Stanley in New Zealand rose from 9.7K to 11.2K.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among drink bottle brands in New Zealand decreased from 11.4% to 9.7%.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among drink bottle brands in New Zealand peaked at 14.8% in June 2026 and was lowest at 7.4% in February 2026.

## How did search popularity change for New Zealand drink bottle brands in August 2026?

- In August 2026, Frank Green gained estimated Share of Search among drink bottle brands in New Zealand, from 22.3% to 25%.
- In August 2026, Owala lost estimated Share of Search among drink bottle brands in New Zealand, from 36.9% to 35.5%.
- In August 2026, YETI lost estimated Share of Search among drink bottle brands in New Zealand, from 14.3% to 13.7%.
- In August 2026, Hydro Flask lost estimated Share of Search among drink bottle brands in New Zealand, from 16.3% to 15.7%.
- Estimated monthly branded searches for Chilly's in New Zealand rose 35.5% over 11 measured months, from 310 to 420 in August 2026.
- Estimated monthly branded searches for Stanley in New Zealand rose 15.3% over 11 measured months, from 9.7K to 11.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Drink bottle brands | 9.7K | 11.4% | 5 |
| Nov 2025 | Drink bottle brands | 13K | 7.7% | 5 |
| Dec 2025 | Drink bottle brands | 13.5K | 8.2% | 5 |
| Jan 2026 | Drink bottle brands | 8.9K | 7.8% | 5 |
| Feb 2026 | Drink bottle brands | 7.4K | 7.4% | 5 |
| Mar 2026 | Drink bottle brands | 7.4K | 7.6% | 5 |
| Apr 2026 | Drink bottle brands | 7.4K | 9.2% | 5 |
| May 2026 | Drink bottle brands | 10.2K | 10.5% | 5 |
| Jun 2026 | Drink bottle brands | 14.2K | 14.8% | 4 |
| Jul 2026 | Drink bottle brands | 9.1K | 9.8% | 5 |
| Aug 2026 | Drink bottle brands | 11.2K | 9.7% | 5 |
| Sep 2026 | Drink bottle brands | — | — | — |

## How is Stanley measured?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stanley cup”
- “stanley drink bottle”
- “stanley tumbler”
- “stanley1913 com”

## Which drink bottle brands compete with Stanley?

- [Owala](/demand/nz/brands/owala): Head-to-head: /demand/nz/compare/owala-vs-stanley
- [Frank Green](/demand/nz/brands/frank-green): Head-to-head: /demand/nz/compare/frank-green-vs-stanley
- [Hydro Flask](/demand/nz/brands/hydro-flask): Head-to-head: /demand/nz/compare/hydro-flask-vs-stanley
- [YETI](/demand/nz/brands/yeti): Head-to-head: /demand/nz/compare/stanley-vs-yeti
- [Chilly's](/demand/nz/brands/chillys): Head-to-head: /demand/nz/compare/chillys-vs-stanley

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stanley: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/stanley

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stanley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.