---
title: "Stanley: search popularity in New Zealand"
description: "Stanley makes wheelbarrows and hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/stanley-wheelbarrow"
publisher: "Brandwave"
---

# Stanley: search popularity in New Zealand

Stanley makes wheelbarrows and hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stanley
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among toolbox brands**: 0.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toolbox brands | 6 | 0.6% | 110 |
| Hand tool brands | 12 | 0.94% | 110 |
| Jump starter brands | 4 | 3.3% | 110 |
| Wheelbarrow brands | 3 | 4.6% | 110 |

- [Toolbox brands](/demand/nz/categories/nz-toolbox-brands)
- [Hand tool brands](/demand/nz/categories/nz-hand-tool-brands)
- [Jump starter brands](/demand/nz/categories/nz-jump-starter-brands)
- [Wheelbarrow brands](/demand/nz/categories/nz-wheelbarrow-brands)

## Top toolbox brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley is the fifth most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Milwaukee | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| DeWalt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Makita | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Stanley | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Stanley | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tactix | 6th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about toolbox brands

- Asked ChatGPT "Which toolbox brand should I buy in New Zealand?": 1. Milwaukee, 2. DeWalt, 3. Stanley, 4. Stanley
- Asked ChatGPT "What are the best toolbox brands in New Zealand?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Stanley, 5. Stanley, 6. Tactix
- Asked ChatGPT "What's the best toolbox brand in New Zealand for tool storage?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Tactix
- Searched Google, AI Overview "tool chest nz": named none of the brands we track
- Searched Google, AI Overview "heavy duty toolbox": 1. DeWalt

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Stanley changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Stanley in New Zealand held steady at 110.
- Across the 12 months ending September 2026, Stanley’s share of searches among toolbox brands in New Zealand held steady, from 0.73% to 0.6%.
- Across the 12 months ending September 2026, Stanley’s share of searches among hand tool brands in New Zealand peaked at 1.6% in January 2026 and was lowest at 0.42% in June 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand decreased from 4.4% to 3.3%.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 1.8% in June 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among wheelbarrow brands in New Zealand peaked at 6.9% in January 2026 and was lowest at 2.8% in May 2026.

## How did search popularity change for New Zealand toolbox brands in September 2026?

- In September 2026, Makita gained share of searches among toolbox brands in New Zealand, from 43.3% to 49.8%.
- In September 2026, Milwaukee lost share of searches among toolbox brands in New Zealand, from 21.3% to 16.1%.
- In September 2026, DeWalt lost share of searches among toolbox brands in New Zealand, from 28.4% to 27.3%.
- Tactix’s share of searches among toolbox brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 1.2% in September 2026.
- Estimated monthly branded searches for Stanley in New Zealand rose 43.8% over 12 measured months, from 640 to 920 in September 2026.

## How did search popularity change for New Zealand hand tool brands in September 2026?

- In September 2026, Bahco overtook Knipex to become the leader among hand tool brands in New Zealand, with 20.1% of the searches.
- In September 2026, Stanley overtook Wera to rank 4th among hand tool brands in New Zealand, with 10.8% of the searches.
- In September 2026, Kincrome gained share of searches among hand tool brands in New Zealand, from 13.9% to 14.9%.
- In September 2026, GearWrench gained share of searches among hand tool brands in New Zealand, from 6% to 6.5%.
- In September 2026, Knipex lost share of searches among hand tool brands in New Zealand, from 20.1% to 18.1%.
- In September 2026, Wiha lost share of searches among hand tool brands in New Zealand, from 9.2% to 7.4%.

## How did search popularity change for New Zealand jump starter brands in September 2026?

- In September 2026, Anker gained share of searches among jump starter brands in New Zealand, from 45.6% to 53.5%.
- In September 2026, Stanley gained share of searches among jump starter brands in New Zealand, from 2.8% to 3.3%.
- In September 2026, Projecta lost share of searches among jump starter brands in New Zealand, from 17.5% to 13.1%.
- In September 2026, NOCO lost share of searches among jump starter brands in New Zealand, from 33.4% to 29.8%.

## How did search popularity change for New Zealand wheelbarrow brands in September 2026?

- In September 2026, New Zealand Wheelbarrows gained share of searches among wheelbarrow brands in New Zealand, from 78.4% to 79.8%.
- In September 2026, Mighty Carts lost share of searches among wheelbarrow brands in New Zealand, from 3.4% to 1.7%.
- Estimated monthly branded searches for Kelso in New Zealand fell 32.7% over 12 measured months, from 490 to 330 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toolbox brands | 110 | 0.73% | 6 |
| Nov 2025 | Toolbox brands | 110 | 0.65% | 6 |
| Dec 2025 | Toolbox brands | 90 | 0.6% | 6 |
| Jan 2026 | Toolbox brands | 140 | 0.97% | 6 |
| Feb 2026 | Toolbox brands | 70 | 0.46% | 6 |
| Mar 2026 | Toolbox brands | 90 | 0.57% | 6 |
| Apr 2026 | Toolbox brands | 90 | 0.54% | 6 |
| May 2026 | Toolbox brands | 50 | 0.28% | 6 |
| Jun 2026 | Toolbox brands | 50 | 0.28% | 6 |
| Jul 2026 | Toolbox brands | 90 | 0.58% | 6 |
| Aug 2026 | Toolbox brands | 90 | 0.51% | 6 |
| Sep 2026 | Toolbox brands | 110 | 0.6% | 6 |
| Oct 2025 | Hand tool brands | 110 | 1.2% | 12 |
| Nov 2025 | Hand tool brands | 110 | 1.2% | 12 |
| Dec 2025 | Hand tool brands | 90 | 0.89% | 12 |
| Jan 2026 | Hand tool brands | 140 | 1.6% | 11 |
| Feb 2026 | Hand tool brands | 70 | 0.78% | 12 |
| Mar 2026 | Hand tool brands | 90 | 0.92% | 12 |
| Apr 2026 | Hand tool brands | 90 | 0.96% | 12 |
| May 2026 | Hand tool brands | 50 | 0.45% | 12 |
| Jun 2026 | Hand tool brands | 50 | 0.42% | 12 |
| Jul 2026 | Hand tool brands | 90 | 0.73% | 12 |
| Aug 2026 | Hand tool brands | 90 | 0.7% | 12 |
| Sep 2026 | Hand tool brands | 110 | 0.94% | 12 |
| Oct 2025 | Jump starter brands | 110 | 4.4% | 4 |
| Nov 2025 | Jump starter brands | 110 | 4.2% | 4 |
| Dec 2025 | Jump starter brands | 90 | 3.4% | 4 |
| Jan 2026 | Jump starter brands | 140 | 5.2% | 4 |
| Feb 2026 | Jump starter brands | 70 | 3.1% | 4 |
| Mar 2026 | Jump starter brands | 90 | 3.5% | 4 |
| Apr 2026 | Jump starter brands | 90 | 3.4% | 4 |
| May 2026 | Jump starter brands | 50 | 1.9% | 4 |
| Jun 2026 | Jump starter brands | 50 | 1.8% | 4 |
| Jul 2026 | Jump starter brands | 90 | 3% | 4 |
| Aug 2026 | Jump starter brands | 90 | 2.8% | 4 |
| Sep 2026 | Jump starter brands | 110 | 3.3% | 4 |
| Oct 2025 | Wheelbarrow brands | 110 | 4.9% | 3 |
| Nov 2025 | Wheelbarrow brands | 110 | 4.8% | 4 |
| Dec 2025 | Wheelbarrow brands | 90 | 4.8% | 4 |
| Jan 2026 | Wheelbarrow brands | 140 | 6.9% | 3 |
| Feb 2026 | Wheelbarrow brands | 70 | 4.5% | 4 |
| Mar 2026 | Wheelbarrow brands | 90 | 5.1% | 3 |
| Apr 2026 | Wheelbarrow brands | 90 | 5.1% | 3 |
| May 2026 | Wheelbarrow brands | 50 | 2.8% | 3 |
| Jun 2026 | Wheelbarrow brands | 50 | 3.7% | 3 |
| Jul 2026 | Wheelbarrow brands | 90 | 5.1% | 3 |
| Aug 2026 | Wheelbarrow brands | 90 | 4.4% | 3 |
| Sep 2026 | Wheelbarrow brands | 110 | 4.6% | 3 |

## How are Stanley’s branded searches counted?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stanley wheelbarrow”

## Which toolbox brands compete with Stanley?

- [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/makita-vs-stanley-wheelbarrow
- [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-stanley-wheelbarrow
- [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-stanley-wheelbarrow
- [Stanley](/demand/nz/brands/stanley-tools): Head-to-head: /demand/nz/compare/stanley-tools-vs-stanley-wheelbarrow
- [Tactix](/demand/nz/brands/tactix): Head-to-head: /demand/nz/compare/stanley-wheelbarrow-vs-tactix

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stanley: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/stanley-wheelbarrow

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stanley-wheelbarrow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.