--- title: "Stanley: search popularity and Share of Search in New Zealand" description: "Stanley makes power tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/stanley-tools" publisher: "Brandwave" --- # Stanley: search popularity and Share of Search in New Zealand Stanley makes power tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stanley - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hand tool brands**: 32.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hand tool brands | 2 | 32.6% | 2.8K | | Power tool brands | 8 | 2.9% | 2.8K | - [Hand tool brands](/demand/nz/categories/nz-hand-tool-brands) - [Power tool brands](/demand/nz/categories/nz-power-tool-brands) ## How has branded search demand for Stanley changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Stanley in New Zealand rose from 2.6K to 2.8K. - Across the 11 months ending August 2026, Stanley’s estimated Share of Search among hand tool brands in New Zealand decreased from 37.2% to 32.6%. - Across the 11 months ending August 2026, Stanley’s estimated Share of Search among hand tool brands in New Zealand peaked at 40.4% in December 2025 and was lowest at 32.6% in August 2026. - Across the 11 months ending August 2026, Stanley fell from 1st to 2nd among hand tool brands in New Zealand. - Across the 11 months ending August 2026, Stanley’s estimated Share of Search among power tool brands in New Zealand held steady, from 2.8% to 2.9%. ## How did search popularity change for New Zealand hand tool brands in August 2026? - In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%. - In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%. - Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026. ## How did search popularity change for New Zealand power tool brands in August 2026? - In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%. - In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%. - In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%. - Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026. - Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026. - Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hand tool brands | 2.6K | 37.2% | 1 | | Nov 2025 | Hand tool brands | 2.6K | 38.4% | 1 | | Dec 2025 | Hand tool brands | 3K | 40.4% | 1 | | Jan 2026 | Hand tool brands | 2.3K | 37.8% | 1 | | Feb 2026 | Hand tool brands | 2.3K | 38.6% | 1 | | Mar 2026 | Hand tool brands | 2.4K | 34.4% | 2 | | Apr 2026 | Hand tool brands | 2.5K | 36.8% | 1 | | May 2026 | Hand tool brands | 2.6K | 33.1% | 2 | | Jun 2026 | Hand tool brands | 2.9K | 33.8% | 2 | | Jul 2026 | Hand tool brands | 2.7K | 32.9% | 2 | | Aug 2026 | Hand tool brands | 2.8K | 32.6% | 2 | | Sep 2026 | Hand tool brands | — | — | — | | Oct 2025 | Power tool brands | 2.6K | 2.8% | 8 | | Nov 2025 | Power tool brands | 2.6K | 2.4% | 8 | | Dec 2025 | Power tool brands | 3K | 3% | 6 | | Jan 2026 | Power tool brands | 2.3K | 2.6% | 7 | | Feb 2026 | Power tool brands | 2.3K | 2.8% | 8 | | Mar 2026 | Power tool brands | 2.4K | 2.7% | 8 | | Apr 2026 | Power tool brands | 2.5K | 3% | 6 | | May 2026 | Power tool brands | 2.6K | 3% | 8 | | Jun 2026 | Power tool brands | 2.9K | 3.3% | 8 | | Jul 2026 | Power tool brands | 2.7K | 3.2% | 8 | | Aug 2026 | Power tool brands | 2.8K | 2.9% | 8 | | Sep 2026 | Power tool brands | — | — | — | ## How is Stanley measured? Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “best stanley knife” - “stanley battery” - “stanley battery tools” - “stanley drill” - “stanley drill set” - “stanley fatmax battery” - “stanley fatmax battery charger” - “stanley fatmax drill” - “stanley fatmax power tools” - “stanley fatmax tools” - “stanley fatmax v20 battery” - “stanley home tool kit” - “stanley impact drill” - “stanley knife” - “stanley knife blades” - “stanley power tools” - “stanley socket set” - “stanley spanner” - “stanley tape measure” - “stanley tool box with tools” - “stanley tool kit” - “stanley tools” ## Which hand tool brands compete with Stanley? - [Knipex](/demand/nz/brands/knipex): Head-to-head: /demand/nz/compare/knipex-vs-stanley-tools - [Kincrome](/demand/nz/brands/kincrome): Head-to-head: /demand/nz/compare/kincrome-vs-stanley-tools - [Irwin](/demand/nz/brands/irwin): Head-to-head: /demand/nz/compare/irwin-vs-stanley-tools - [Stahlwille](/demand/nz/brands/stahlwille): Head-to-head: /demand/nz/compare/stahlwille-vs-stanley-tools ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Stanley: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.