--- title: "Stanley Rogers: search popularity in New Zealand" description: "Stanley Rogers makes cutlery and kitchenware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/stanley-rogers" publisher: "Brandwave" --- # Stanley Rogers: search popularity in New Zealand Stanley Rogers makes cutlery and kitchenware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stanley Rogers - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cutlery brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cutlery brands | 7 | 1.7% | 160 | - [Cutlery brands](/demand/nz/categories/nz-cutlery-brands) ## Top cutlery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stanley Rogers was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Victorinox | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | ZWILLING | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | KitchenAid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wiltshire | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tramontina | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Stanley Rogers | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about cutlery brands - Asked ChatGPT "Which cutlery brand should I buy in New Zealand?": 1. Tramontina - Asked ChatGPT "What are the best cutlery brands in New Zealand?": 1. Stanley Rogers - Asked ChatGPT "What's the best cutlery brand in New Zealand for everyday cooking?": 1. Victorinox, 2. Wusthof - Searched Google, AI Overview "kitchen knife set nz": 1. Wusthof, 2. ZWILLING Not named in any answer: KitchenAid and Wiltshire. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Stanley Rogers changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Stanley Rogers in New Zealand fell from 230 to 160. - Across the 12 months ending September 2026, Stanley Rogers’ share of searches among cutlery brands in New Zealand decreased from 2.4% to 1.7%. - Across the 12 months ending September 2026, Stanley Rogers fell from 6th to 7th among cutlery brands in New Zealand. ## How did search popularity change for New Zealand cutlery brands in September 2026? - In September 2026, KitchenAid gained share of searches among cutlery brands in New Zealand, from 63.6% to 69.7%. - In September 2026, Wusthof lost share of searches among cutlery brands in New Zealand, from 7.9% to 5.5%. - In September 2026, Victorinox lost share of searches among cutlery brands in New Zealand, from 12.9% to 10.7%. - In September 2026, Wiltshire lost share of searches among cutlery brands in New Zealand, from 8.8% to 7.7%. - In September 2026, ZWILLING rose from 7th to 6th among cutlery brands in New Zealand. - In September 2026, Stanley Rogers fell from 6th to 7th among cutlery brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cutlery brands | 230 | 2.4% | 6 | | Nov 2025 | Cutlery brands | 230 | 1.6% | 6 | | Dec 2025 | Cutlery brands | 260 | 1.7% | 6 | | Jan 2026 | Cutlery brands | 260 | 2.4% | 6 | | Feb 2026 | Cutlery brands | 160 | 1.8% | 6 | | Mar 2026 | Cutlery brands | 180 | 2% | 6 | | Apr 2026 | Cutlery brands | 230 | 2.5% | 6 | | May 2026 | Cutlery brands | 180 | 2% | 6 | | Jun 2026 | Cutlery brands | 180 | 2% | 7 | | Jul 2026 | Cutlery brands | 180 | 1.7% | 7 | | Aug 2026 | Cutlery brands | 190 | 1.9% | 6 | | Sep 2026 | Cutlery brands | 160 | 1.7% | 7 | ## How are Stanley Rogers’ branded searches counted? Brandwave collects information about searches that people make online using Stanley Rogers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stanley rogers” - “stanley rogers cutlery” ## Which cutlery brands compete with Stanley Rogers? - [KitchenAid](/demand/nz/brands/kitchenaid) - [Victorinox](/demand/nz/brands/victorinox): Head-to-head: /demand/nz/compare/stanley-rogers-vs-victorinox - [Wiltshire](/demand/nz/brands/wiltshire): Head-to-head: /demand/nz/compare/stanley-rogers-vs-wiltshire - [Wusthof](/demand/nz/brands/wusthof): Head-to-head: /demand/nz/compare/stanley-rogers-vs-wusthof - [Tramontina](/demand/nz/brands/tramontina): Head-to-head: /demand/nz/compare/stanley-rogers-vs-tramontina - [ZWILLING](/demand/nz/brands/zwilling): Head-to-head: /demand/nz/compare/stanley-rogers-vs-zwilling ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Stanley Rogers: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/stanley-rogers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stanley-rogers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.