---
title: "Stake: search popularity and Share of Search in New Zealand"
description: "Share-trading and investing platform offering New Zealand investors access to U.S. stocks and ETFs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/stake"
publisher: "Brandwave"
---

# Stake: search popularity and Share of Search in New Zealand

Share-trading and investing platform offering New Zealand investors access to U.S. stocks and ETFs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stake
- **Owned by**: Stakeshop
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among investment platforms**: 0.34%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Investment Platforms | 9 | 0.34% | 540 |

- [New Zealand Investment Platforms](/demand/nz/categories/nz-investment-platforms)

## How has branded search demand for Stake changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Stake in New Zealand fell from 1.1K to 540.
- Across the 11 months ending August 2026, Stake fell from 8th to 9th among investment platforms in New Zealand.

## How did search popularity change for New Zealand investment platforms in August 2026?

- In August 2026, Sharesies gained estimated Share of Search among investment platforms in New Zealand, from 44.6% to 47.3%.
- In August 2026, Jarden gained estimated Share of Search among investment platforms in New Zealand, from 1.8% to 3%.
- In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%.
- In August 2026, InvestNow lost estimated Share of Search among investment platforms in New Zealand, from 13.4% to 11.6%.
- Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 5.9% to 8.3% in August 2026.
- In August 2026, Craigs Investment Partners rose from 4th to 3rd among investment platforms in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Investment Platforms | 1.1K | 0.5% | 8 |
| Nov 2025 | Investment Platforms | 520 | 0.34% | 9 |
| Dec 2025 | Investment Platforms | 480 | 0.36% | 8 |
| Jan 2026 | Investment Platforms | 560 | 0.31% | 8 |
| Feb 2026 | Investment Platforms | 460 | 0.31% | 9 |
| Mar 2026 | Investment Platforms | 440 | 0.29% | 9 |
| Apr 2026 | Investment Platforms | 460 | 0.3% | 9 |
| May 2026 | Investment Platforms | 590 | 0.31% | 9 |
| Jun 2026 | Investment Platforms | 520 | 0.27% | 9 |
| Jul 2026 | Investment Platforms | 360 | 0.26% | 9 |
| Aug 2026 | Investment Platforms | 540 | 0.34% | 9 |
| Sep 2026 | Investment Platforms | — | — | — |

## How is Stake measured?

Brandwave collects information about searches that people make online using Stake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hello stake”
- “hello stake com”
- “hello stake nz”
- “hellostake”
- “hellostake com”
- “hellostake nz”
- “hellostake.com”
- “stake black”
- “stake brokerage”
- “stake etf”
- “stake invest”
- “stake invest nz”
- “stake investing”
- “stake investing app”
- “stake investment platform”
- “stake nz invest”
- “stake share trading”
- “stake shares”
- “stake stock”
- “stake stock app”
- “stake stocks”
- “stake trading”
- “stake trading platform”
- “stake us shares”
- “stake us stocks”
- “stake wall st”
- “trading hellostake”

## Which investment platforms compete with Stake?

- [Sharesies](/demand/nz/brands/sharesies)
- [Hatch](/demand/nz/brands/hatch)
- [Craigs Investment Partners](/demand/nz/brands/craigs-investment-partners)
- [InvestNow](/demand/nz/brands/investnow): Head-to-head: /demand/nz/compare/investnow-vs-stake
- [Forsyth Barr](/demand/nz/brands/forsyth-barr): Head-to-head: /demand/nz/compare/forsyth-barr-vs-stake
- [Jarden](/demand/nz/brands/jarden): Head-to-head: /demand/nz/compare/jarden-vs-stake
- [Tiger Brokers](/demand/nz/brands/tiger-brokers): Head-to-head: /demand/nz/compare/stake-vs-tiger-brokers
- [Snowball Effect](/demand/nz/brands/snowball-effect): Head-to-head: /demand/nz/compare/snowball-effect-vs-stake

## Who owns Stake?

Stake is owned by Stakeshop. Brandwave does not track any other brands owned by Stakeshop.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Stake?

Stake is owned by Stakeshop. Brandwave does not track any other brands owned by Stakeshop.

## Cite this page

Brandwave. "Stake: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/stake

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.