--- title: "StairMaster: search popularity in New Zealand" description: "StairMaster is a stair climber brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/stairmaster" publisher: "Brandwave" --- # StairMaster: search popularity in New Zealand StairMaster is a stair climber brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: StairMaster - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among stair climber brands**: 36.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stair climber brands | 1 | 36.2% | 1.6K | - [Stair climber brands](/demand/nz/categories/nz-stair-climber-brands) ## Top stair climber brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, StairMaster appeared in all five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | StairMaster | 3 of 3 | 2 of 2 | 5 of 5 | | Peloton | 0 of 3 | 0 of 2 | 0 of 5 | | Technogym | 0 of 3 | 0 of 2 | 0 of 5 | | NordicTrack | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about stair climber brands - Asked ChatGPT "Which stair climber brand should I buy in New Zealand?": 1. StairMaster - Asked ChatGPT "What are the best stair climber brands in New Zealand?": 1. StairMaster, 2. NordicTrack - Asked ChatGPT "What's the best stair climber brand in New Zealand for home cardio workouts?": 1. StairMaster - Searched Google, AI Overview "best stair climber": 1. StairMaster - Searched Google, AI Overview "home stair climber": 1. StairMaster Not named in any answer: Peloton and Technogym. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for StairMaster changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for StairMaster in New Zealand rose from 1.3K to 1.6K. - Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand increased from 27.1% to 36.2%. - Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand peaked at 36.2% in September 2026 and was lowest at 25% in April 2026. - Across the 12 months ending September 2026, StairMaster rose from 2nd to 1st among stair climber brands in New Zealand. ## How did search popularity change for New Zealand stair climber brands in September 2026? - In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches. - In September 2026, Technogym gained share of searches among stair climber brands in New Zealand, from 21.4% to 23.1%. - In September 2026, NordicTrack lost share of searches among stair climber brands in New Zealand, from 8.7% to 5.2%. - Estimated monthly branded searches for Peloton in New Zealand fell 30.8% over 12 measured months, from 2.3K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stair climber brands | 1.3K | 27.1% | 2 | | Nov 2025 | Stair climber brands | 1.3K | 32.3% | 2 | | Dec 2025 | Stair climber brands | 1K | 29.9% | 2 | | Jan 2026 | Stair climber brands | 1.6K | 31.5% | 2 | | Feb 2026 | Stair climber brands | 1.3K | 29.7% | 2 | | Mar 2026 | Stair climber brands | 1.3K | 29.7% | 2 | | Apr 2026 | Stair climber brands | 1.3K | 25% | 2 | | May 2026 | Stair climber brands | 1.3K | 25.3% | 2 | | Jun 2026 | Stair climber brands | 1.3K | 28.3% | 2 | | Jul 2026 | Stair climber brands | 1.3K | 28.4% | 2 | | Aug 2026 | Stair climber brands | 1.6K | 33.9% | 2 | | Sep 2026 | Stair climber brands | 1.6K | 36.2% | 1 | ## How are StairMaster’s branded searches counted? Brandwave collects information about searches that people make online using StairMaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stairmaster” ## Which stair climber brands compete with StairMaster? - [Peloton](/demand/nz/brands/peloton): Head-to-head: /demand/nz/compare/peloton-vs-stairmaster - [Technogym](/demand/nz/brands/technogym): Head-to-head: /demand/nz/compare/stairmaster-vs-technogym - [NordicTrack](/demand/nz/brands/nordictrack): Head-to-head: /demand/nz/compare/nordictrack-vs-stairmaster ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "StairMaster: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/stairmaster This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stairmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.