--- title: "Stainton Chellew: search popularity in New Zealand" description: "An Auckland law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/stainton-chellew" publisher: "Brandwave" --- # Stainton Chellew: search popularity in New Zealand An Auckland law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stainton Chellew - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among will and estate services**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Will and estate services | 4 | 2.9% | 260 | | Auckland law firms | 7 | 3.2% | 210 | - [Will and estate services](/demand/nz/categories/nz-will-and-estate-services) - [Auckland law firms](/demand/nz/locations/auckland/law-firms) ## Top will and estate services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stainton Chellew was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stainton Chellew is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Public Trust | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Perpetual Guardian | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Stainton Chellew | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Footprint | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about will and estate services - Asked ChatGPT "Which will and estate service should I use in New Zealand?": 1. Public Trust, 2. Stainton Chellew, 3. Footprint - Asked ChatGPT "What are the best will and estate services in New Zealand?": 1. Public Trust, 2. Stainton Chellew - Asked ChatGPT "What's the best will and estate service in New Zealand for a family estate?": 1. Perpetual Guardian, 2. Public Trust - Searched Google, AI Overview "make a will nz": 1. Public Trust, 2. Footprint - Searched Google, AI Overview "estate planning nz": 1. Public Trust, 2. Perpetual Guardian Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Stainton Chellew changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Stainton Chellew in New Zealand rose from 170 to 260. - Across the 12 months ending September 2026, Stainton Chellew’s share of searches among will and estate services in New Zealand increased from 0.65% to 2.9%. - Across the 12 months ending September 2026, Stainton Chellew’s share of searches among will and estate services in New Zealand peaked at 3.3% in March 2026 and was lowest at 0.65% in October 2025. - Across the 12 months ending September 2026, Stainton Chellew’s share of searches among Auckland law firms in New Zealand increased from 2.7% to 3.2%. - Across the 12 months ending September 2026, Stainton Chellew’s share of searches among Auckland law firms in New Zealand peaked at 3.9% in July 2026 and was lowest at 2.1% in April 2026. ## How did search popularity change for New Zealand will and estate services in September 2026? - In September 2026, Footprint gained share of searches among will and estate services in New Zealand, from 4.6% to 7.6%. - In September 2026, Perpetual Guardian gained share of searches among will and estate services in New Zealand, from 26.7% to 28.3%. - In September 2026, Stainton Chellew gained share of searches among will and estate services in New Zealand, from 2.2% to 2.9%. - In September 2026, Public Trust lost share of searches among will and estate services in New Zealand, from 66.5% to 61.2%. ## How did search popularity change for New Zealand Auckland law firms in September 2026? - In September 2026, Jury Law overtook Jackson Russell to rank 4th among Auckland law firms in New Zealand, with 6% of the searches. - In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%. - In September 2026, McVeagh Fleming lost share of searches among Auckland law firms in New Zealand, from 32% to 29.3%. - In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%. - In September 2026, Nolen Walters lost share of searches among Auckland law firms in New Zealand, from 2.3% to 1.7%. - Estimated monthly branded searches for Stainton Chellew in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Will and estate services | 170 | 0.65% | 4 | | Nov 2025 | Will and estate services | 260 | 2.7% | 4 | | Dec 2025 | Will and estate services | 210 | 2.9% | 3 | | Jan 2026 | Will and estate services | 210 | 2.7% | 4 | | Feb 2026 | Will and estate services | 260 | 2.8% | 4 | | Mar 2026 | Will and estate services | 320 | 3.3% | 4 | | Apr 2026 | Will and estate services | 170 | 1.5% | 4 | | May 2026 | Will and estate services | 210 | 2.7% | 4 | | Jun 2026 | Will and estate services | 210 | 2.7% | 4 | | Jul 2026 | Will and estate services | 260 | 3% | 4 | | Aug 2026 | Will and estate services | 210 | 2.2% | 4 | | Sep 2026 | Will and estate services | 260 | 2.9% | 4 | | Oct 2025 | Auckland law firms | 170 | 2.7% | 7 | | Nov 2025 | Auckland law firms | 210 | 3% | 7 | | Dec 2025 | Auckland law firms | 170 | 3% | 7 | | Jan 2026 | Auckland law firms | 170 | 3.2% | 7 | | Feb 2026 | Auckland law firms | 210 | 3% | 7 | | Mar 2026 | Auckland law firms | 260 | 2.4% | 7 | | Apr 2026 | Auckland law firms | 140 | 2.1% | 8 | | May 2026 | Auckland law firms | 170 | 2.4% | 7 | | Jun 2026 | Auckland law firms | 170 | 2.6% | 7 | | Jul 2026 | Auckland law firms | 260 | 3.9% | 7 | | Aug 2026 | Auckland law firms | 210 | 2.8% | 7 | | Sep 2026 | Auckland law firms | 210 | 3.2% | 7 | ## How are Stainton Chellew’s branded searches counted? Brandwave collects information about searches that people make online using Stainton Chellew’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stainton chellew” ## Which will and estate services compete with Stainton Chellew? - [Public Trust](/demand/nz/brands/public-trust): Head-to-head: /demand/nz/compare/public-trust-vs-stainton-chellew - [Perpetual Guardian](/demand/nz/brands/perpetual-guardian): Head-to-head: /demand/nz/compare/perpetual-guardian-vs-stainton-chellew - [Footprint](/demand/nz/brands/footprint): Head-to-head: /demand/nz/compare/footprint-vs-stainton-chellew ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Stainton Chellew: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/stainton-chellew This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stainton-chellew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.