---
title: "Stahlwille: search popularity and Share of Search in New Zealand"
description: "Stahlwille makes hand tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/stahlwille"
publisher: "Brandwave"
---

# Stahlwille: search popularity and Share of Search in New Zealand

Stahlwille makes hand tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stahlwille
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hand tool brands**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hand tool brands | 5 | 2.8% | 240 |

- [Hand tool brands](/demand/nz/categories/nz-hand-tool-brands)

## How has branded search demand for Stahlwille changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Stahlwille in New Zealand held steady, from 230 to 240.
- Across the 11 months ending August 2026, Stahlwille’s estimated Share of Search among hand tool brands in New Zealand decreased from 3.3% to 2.8%.
- Across the 11 months ending August 2026, Stahlwille’s estimated Share of Search among hand tool brands in New Zealand peaked at 3.5% in February 2026 and was lowest at 2.4% in November 2025.

## How did search popularity change for New Zealand hand tool brands in August 2026?

- In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.
- In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%.
- Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hand tool brands | 230 | 3.3% | 5 |
| Nov 2025 | Hand tool brands | 160 | 2.4% | 5 |
| Dec 2025 | Hand tool brands | 190 | 2.6% | 5 |
| Jan 2026 | Hand tool brands | 190 | 3.1% | 5 |
| Feb 2026 | Hand tool brands | 210 | 3.5% | 5 |
| Mar 2026 | Hand tool brands | 200 | 2.9% | 5 |
| Apr 2026 | Hand tool brands | 210 | 3.1% | 5 |
| May 2026 | Hand tool brands | 250 | 3.2% | 5 |
| Jun 2026 | Hand tool brands | 240 | 2.8% | 5 |
| Jul 2026 | Hand tool brands | 240 | 2.9% | 5 |
| Aug 2026 | Hand tool brands | 240 | 2.8% | 5 |
| Sep 2026 | Hand tool brands | — | — | — |

## How is Stahlwille measured?

Brandwave collects information about searches that people make online using Stahlwille’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stahlwille”
- “stahlwille de”
- “stahlwille hand tools”
- “stahlwille new zealand”
- “stahlwille nz”
- “stahlwille socket set”
- “stahlwille spanner”
- “stahlwille tool”
- “stahlwille tool kit”

## Which hand tool brands compete with Stahlwille?

- [Knipex](/demand/nz/brands/knipex): Head-to-head: /demand/nz/compare/knipex-vs-stahlwille
- [Stanley](/demand/nz/brands/stanley-tools): Head-to-head: /demand/nz/compare/stahlwille-vs-stanley-tools
- [Kincrome](/demand/nz/brands/kincrome): Head-to-head: /demand/nz/compare/kincrome-vs-stahlwille
- [Irwin](/demand/nz/brands/irwin): Head-to-head: /demand/nz/compare/irwin-vs-stahlwille

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stahlwille: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/stahlwille

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stahlwille. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.