---
title: "Stabilo: search popularity in New Zealand"
description: "Stabilo makes highlighters and pens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/stabilo"
publisher: "Brandwave"
---

# Stabilo: search popularity in New Zealand

Stabilo makes highlighters and pens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stabilo
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among highlighter brands**: 7.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Highlighter brands | 2 | 7.5% | 110 |

- [Highlighter brands](/demand/nz/categories/nz-highlighter-brands)

## Top highlighter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stabilo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stabilo is the most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stabilo | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Zebra | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Faber-Castell | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Sharpie | 4th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about highlighter brands

- Asked ChatGPT "Which highlighter brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best highlighter brands in New Zealand?": 1. Zebra, 2. Stabilo, 3. Faber-Castell, 4. Sharpie
- Asked ChatGPT "What's the best highlighter brand in New Zealand for school notes?": 1. Stabilo, 2. Zebra, 3. Faber-Castell
- Searched Google, AI Overview "highlighter brands": 1. Stabilo, 2. Faber-Castell
- Searched Google, AI Overview "best highlighters": 1. Stabilo

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Stabilo changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Stabilo in New Zealand rose from 90 to 110.
- Across the 12 months ending September 2026, Stabilo’s share of searches among highlighter brands in New Zealand increased from 6.5% to 7.5%.
- Across the 12 months ending September 2026, Stabilo’s share of searches among highlighter brands in New Zealand peaked at 8.7% in November 2025 and was lowest at 5.4% in April 2026.

## How did search popularity change for New Zealand highlighter brands in September 2026?

- In September 2026, Sharpie gained share of searches among highlighter brands in New Zealand, from 89.6% to 91.2%.
- In September 2026, Faber-Castell lost share of searches among highlighter brands in New Zealand, from 1.5% to 0.68%.
- In September 2026, Stabilo lost share of searches among highlighter brands in New Zealand, from 8.1% to 7.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Highlighter brands | 90 | 6.5% | 2 |
| Nov 2025 | Highlighter brands | 110 | 8.7% | 2 |
| Dec 2025 | Highlighter brands | 80 | 6.7% | 2 |
| Jan 2026 | Highlighter brands | 130 | 8.4% | 2 |
| Feb 2026 | Highlighter brands | 110 | 8.3% | 2 |
| Mar 2026 | Highlighter brands | 80 | 5.6% | 2 |
| Apr 2026 | Highlighter brands | 60 | 5.4% | 2 |
| May 2026 | Highlighter brands | 110 | 8.3% | 2 |
| Jun 2026 | Highlighter brands | 80 | 6.3% | 2 |
| Jul 2026 | Highlighter brands | 90 | 7.1% | 2 |
| Aug 2026 | Highlighter brands | 110 | 8.1% | 2 |
| Sep 2026 | Highlighter brands | 110 | 7.5% | 2 |

## How are Stabilo’s branded searches counted?

Brandwave collects information about searches that people make online using Stabilo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stabilo”
- “stabilo highlighter”

## Which highlighter brands compete with Stabilo?

- [Sharpie](/demand/nz/brands/sharpie): Head-to-head: /demand/nz/compare/sharpie-vs-stabilo
- [Faber-Castell](/demand/nz/brands/faber-castell): Head-to-head: /demand/nz/compare/faber-castell-vs-stabilo
- [Zebra](/demand/nz/brands/zebra-pen): Head-to-head: /demand/nz/compare/stabilo-vs-zebra-pen

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stabilo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/stabilo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stabilo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.