---
title: "St.Tropez: search popularity and Share of Search in New Zealand"
description: "A British self-tan brand selling mousses, lotions, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/st-tropez"
publisher: "Brandwave"
---

# St.Tropez: search popularity and Share of Search in New Zealand

A British self-tan brand selling mousses, lotions, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: St.Tropez
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among self-tan brands**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| self-tan brands | 5 | 2.7% | 430 |

- [New Zealand self-tan brands](/demand/nz/categories/nz-self-tan-brands)

## How has branded search demand for St.Tropez changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for St.Tropez in New Zealand fell from 800 to 430.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among self-tan brands in New Zealand decreased from 4.2% to 2.7%.

## How did search popularity change for New Zealand self-tan brands in August 2026?

- In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.
- In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.
- In August 2026, Tanologist gained estimated Share of Search among self-tan brands in New Zealand, from 0.46% to 1%.
- In August 2026, Bondi Sands lost estimated Share of Search among self-tan brands in New Zealand, from 59.8% to 56.9%.
- In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%.
- In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | self-tan brands | 800 | 4.2% | 5 |
| Nov 2025 | self-tan brands | 720 | 3.2% | 5 |
| Dec 2025 | self-tan brands | 740 | 3.8% | 5 |
| Jan 2026 | self-tan brands | 570 | 3.9% | 5 |
| Feb 2026 | self-tan brands | 420 | 3.5% | 5 |
| Mar 2026 | self-tan brands | 400 | 3.6% | 5 |
| Apr 2026 | self-tan brands | 390 | 3.3% | 5 |
| May 2026 | self-tan brands | 410 | 3% | 6 |
| Jun 2026 | self-tan brands | 410 | 2.7% | 6 |
| Jul 2026 | self-tan brands | 430 | 2.8% | 5 |
| Aug 2026 | self-tan brands | 430 | 2.7% | 5 |
| Sep 2026 | self-tan brands | — | — | — |

## How is St.Tropez measured?

Brandwave collects information about searches that people make online using St.Tropez’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “saint tropez tan”
- “st tropez bronze mousse”
- “st tropez bronzing mousse”
- “st tropez express”
- “st tropez express mousse”
- “st tropez fake tan”
- “st tropez gradual tan”
- “st tropez mousse”
- “st tropez nz”
- “st tropez purity”
- “st tropez self tan”
- “st tropez self tan mousse”
- “st tropez tan”
- “st tropez tan mousse”
- “st tropez tan remover”
- “st tropez tanning”
- “st tropez tanning mousse”
- “st. tropez tan”

## Which self-tan brands compete with St.Tropez?

- [Bondi Sands](/demand/nz/brands/bondi-sands)
- [Eco Tan](/demand/nz/brands/eco-tan): Head-to-head: /demand/nz/compare/eco-tan-vs-st-tropez
- [Bali Body](/demand/nz/brands/bali-body): Head-to-head: /demand/nz/compare/bali-body-vs-st-tropez
- [Loving Tan](/demand/nz/brands/loving-tan): Head-to-head: /demand/nz/compare/loving-tan-vs-st-tropez
- [Isle of Paradise](/demand/nz/brands/isle-of-paradise): Head-to-head: /demand/nz/compare/isle-of-paradise-vs-st-tropez
- [Coco & Eve](/demand/nz/brands/coco-and-eve): Head-to-head: /demand/nz/compare/coco-and-eve-vs-st-tropez
- [Tan-Luxe](/demand/nz/brands/tan-luxe)
- [Tanologist](/demand/nz/brands/tanologist)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St.Tropez: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/st-tropez

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/st-tropez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.