---
title: "St John: search popularity and Share of Search in New Zealand"
description: "St John runs first aid courses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/st-john"
publisher: "Brandwave"
---

# St John: search popularity and Share of Search in New Zealand

St John runs first aid courses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: St John
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among first aid training providers**: 42.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| First aid training providers | 1 | 42.7% | 3.3K |

- [First aid training providers](/demand/nz/categories/nz-first-aid-training-providers)

## How has branded search demand for St John changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for St John in New Zealand held steady at 3.3K.
- Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand decreased from 47.2% to 42.7%.
- Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand peaked at 47.2% in October 2025 and was lowest at 36.3% in March 2026.

## How did search popularity change for New Zealand first aid training providers in August 2026?

- In August 2026, NZ Red Cross gained estimated Share of Search among first aid training providers in New Zealand, from 34.4% to 37.2%.
- In August 2026, MediTrain gained estimated Share of Search among first aid training providers in New Zealand, from 15.9% to 16.8%.
- In August 2026, St John lost estimated Share of Search among first aid training providers in New Zealand, from 46.6% to 42.7%.
- Estimated monthly branded searches for First Aid NZ in New Zealand fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | First aid training providers | 3.3K | 47.2% | 1 |
| Nov 2025 | First aid training providers | 2.8K | 43.4% | 1 |
| Dec 2025 | First aid training providers | 1.9K | 44.7% | 1 |
| Jan 2026 | First aid training providers | 3.3K | 45.3% | 1 |
| Feb 2026 | First aid training providers | 3.3K | 40.2% | 2 |
| Mar 2026 | First aid training providers | 3.3K | 36.3% | 2 |
| Apr 2026 | First aid training providers | 2.8K | 39.5% | 2 |
| May 2026 | First aid training providers | 3.3K | 37.5% | 2 |
| Jun 2026 | First aid training providers | 3.3K | 39.7% | 1 |
| Jul 2026 | First aid training providers | 3.3K | 46.6% | 1 |
| Aug 2026 | First aid training providers | 3.3K | 42.7% | 1 |
| Sep 2026 | First aid training providers | — | — | — |

## How is St John measured?

Brandwave collects information about searches that people make online using St John’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “st john ambulance first aid course”
- “st john cpr course”
- “st john first aid course”
- “st john first aid training”
- “st john mental health first aid course”

## Which first aid training providers compete with St John?

- [NZ Red Cross](/demand/nz/brands/nz-red-cross): Head-to-head: /demand/nz/compare/nz-red-cross-vs-st-john
- [MediTrain](/demand/nz/brands/meditrain): Head-to-head: /demand/nz/compare/meditrain-vs-st-john
- [First Aid NZ](/demand/nz/brands/first-aid-nz): Head-to-head: /demand/nz/compare/first-aid-nz-vs-st-john

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St John: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/st-john

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/st-john. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.