--- title: "How popular is St James Theatre? Searches and AI answers in New Zealand" description: "St James Theatre is a theatres and performing arts venue. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/st-james-theatre" publisher: "Brandwave" --- # How popular is St James Theatre? Searches and AI answers in New Zealand St James Theatre is a theatres and performing arts venue. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: St James Theatre - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among theatres and performing arts venues**: 10.2% ## Where does St James Theatre compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Theatres and performing arts venues | 6 | 10.2% | 8.1K | - [Theatres and performing arts venues](/demand/nz/categories/nz-performing-arts-venues) ## Top theatres and performing arts venues in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, St James Theatre appeared in all four answers. St James Theatre is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Civic | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | St James Theatre | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | ASB Waterfront Theatre | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Isaac Theatre Royal | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Circa Theatre | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Q Theatre | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Auckland Live | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Auckland Theatre Company | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Court Theatre | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | BATS Theatre | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about theatres and performing arts venues - Asked ChatGPT "Which theatre or venue should I book in New Zealand?": 1. The Civic, 2. ASB Waterfront Theatre, 3. Isaac Theatre Royal, 4. St James Theatre, 5. Auckland Live, 6. Auckland Theatre Company - Asked ChatGPT "What are the best theatres and performing arts venues in New Zealand?": 1. The Civic, 2. ASB Waterfront Theatre, 3. Q Theatre, 4. St James Theatre, 5. Circa Theatre, 6. Isaac Theatre Royal, 7. Auckland Theatre Company - Asked ChatGPT "What's the best theatre or venue in New Zealand for a night out?": 1. St James Theatre, 2. The Civic, 3. Circa Theatre, 4. Isaac Theatre Royal - Searched Google, AI Overview "theatres and performing arts venues": 1. The Civic, 2. Q Theatre, 3. ASB Waterfront Theatre, 4. St James Theatre, 5. BATS Theatre, 6. Isaac Theatre Royal, 7. Court Theatre Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for St James Theatre changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for St James Theatre in New Zealand rose from 6.6K to 8.1K. - Across the 12 months ending October 2026, St James Theatre’s share of searches among theatres and performing arts venues in New Zealand increased from 8.6% to 10.2%. - Across the 12 months ending October 2026, St James Theatre’s share of searches among theatres and performing arts venues in New Zealand peaked at 11.2% in March 2026 and was lowest at 5.3% in August 2026. - Across the 12 months ending October 2026, St James Theatre rose from 7th to 6th among theatres and performing arts venues in New Zealand. ## How did search popularity change for New Zealand theatres and performing arts venues in October 2026? - In October 2026, ASB Waterfront Theatre overtook Isaac Theatre Royal and 2 others to rank 2nd among theatres and performing arts venues in New Zealand, with 15.2% of the searches. - In October 2026, Auckland Theatre Company gained share of searches among theatres and performing arts venues in New Zealand, from 3.2% to 3.7%. - In October 2026, BATS Theatre gained share of searches among theatres and performing arts venues in New Zealand, from 2.5% to 3.1%. - In October 2026, Circa Theatre lost share of searches among theatres and performing arts venues in New Zealand, from 7.2% to 5.7%. - In October 2026, Auckland Live lost share of searches among theatres and performing arts venues in New Zealand, from 9% to 8%. - In October 2026, The Civic lost share of searches among theatres and performing arts venues in New Zealand, from 23.7% to 22.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Theatres and performing arts venues | 6.6K | 8.6% | 7 | | Dec 2025 | Theatres and performing arts venues | 2.9K | 5.4% | 8 | | Jan 2026 | Theatres and performing arts venues | 3.6K | 7% | 7 | | Feb 2026 | Theatres and performing arts venues | 5.4K | 7.5% | 8 | | Mar 2026 | Theatres and performing arts venues | 9.9K | 11.2% | 4 | | Apr 2026 | Theatres and performing arts venues | 8.1K | 10.5% | 5 | | May 2026 | Theatres and performing arts venues | 9.9K | 10.7% | 5 | | Jun 2026 | Theatres and performing arts venues | 6.6K | 9.3% | 5 | | Jul 2026 | Theatres and performing arts venues | 4.4K | 6.7% | 7 | | Aug 2026 | Theatres and performing arts venues | 4.4K | 5.3% | 8 | | Sep 2026 | Theatres and performing arts venues | 8.1K | 10.6% | 6 | | Oct 2026 | Theatres and performing arts venues | 8.1K | 10.2% | 6 | ## How are St James Theatre’s branded searches counted? Brandwave collects information about searches that people make online using St James Theatre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “st james theatre” ## Which theatres and performing arts venues compete with St James Theatre? - [The Civic](/demand/nz/brands/the-civic) - [ASB Waterfront Theatre](/demand/nz/brands/asb-waterfront-theatre) - [Q Theatre](/demand/nz/brands/q-theatre): Head-to-head: /demand/nz/compare/q-theatre-vs-st-james-theatre - [Isaac Theatre Royal](/demand/nz/brands/isaac-theatre-royal): Head-to-head: /demand/nz/compare/isaac-theatre-royal-vs-st-james-theatre - [Court Theatre](/demand/nz/brands/court-theatre): Head-to-head: /demand/nz/compare/court-theatre-vs-st-james-theatre - [Auckland Live](/demand/nz/brands/auckland-live): Head-to-head: /demand/nz/compare/auckland-live-vs-st-james-theatre - [Circa Theatre](/demand/nz/brands/circa-theatre): Head-to-head: /demand/nz/compare/circa-theatre-vs-st-james-theatre - [Auckland Theatre Company](/demand/nz/brands/auckland-theatre-company) - [BATS Theatre](/demand/nz/brands/bats-theatre) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is St James Theatre? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/st-james-theatre This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/st-james-theatre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.