---
title: "Squirrel: search popularity and Share of Search in New Zealand"
description: "A New Zealand mortgage adviser that also offers savings and investment products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/squirrel"
publisher: "Brandwave"
---

# Squirrel: search popularity and Share of Search in New Zealand

A New Zealand mortgage adviser that also offers savings and investment products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Squirrel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among mortgage advisers**: 25.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| mortgage advisers | 2 | 25.1% | 5.6K |

- [New Zealand mortgage advisers](/demand/nz/categories/nz-mortgage-advisers)

## How has branded search demand for Squirrel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Squirrel in New Zealand fell from 7.2K to 5.6K.
- Across the 11 months ending August 2026, Squirrel’s estimated Share of Search among mortgage advisers in New Zealand decreased from 28.3% to 25.1%.
- Across the 11 months ending August 2026, Squirrel’s estimated Share of Search among mortgage advisers in New Zealand peaked at 30% in January 2026 and was lowest at 25.1% in August 2026.
- Across the 11 months ending August 2026, Squirrel fell from 1st to 2nd among mortgage advisers in New Zealand.

## How did search popularity change for New Zealand mortgage advisers in August 2026?

- In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.
- In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.
- In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.
- In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.
- In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.4%.
- In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.8% to 25.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | mortgage advisers | 7.2K | 28.3% | 1 |
| Nov 2025 | mortgage advisers | 6.9K | 27.8% | 2 |
| Dec 2025 | mortgage advisers | 5.5K | 29.3% | 1 |
| Jan 2026 | mortgage advisers | 6.9K | 30% | 1 |
| Feb 2026 | mortgage advisers | 7K | 28% | 2 |
| Mar 2026 | mortgage advisers | 7.4K | 28.4% | 1 |
| Apr 2026 | mortgage advisers | 6.3K | 28.8% | 1 |
| May 2026 | mortgage advisers | 6.4K | 27.4% | 2 |
| Jun 2026 | mortgage advisers | 5.7K | 26.5% | 1 |
| Jul 2026 | mortgage advisers | 5.4K | 25.8% | 2 |
| Aug 2026 | mortgage advisers | 5.6K | 25.1% | 2 |
| Sep 2026 | mortgage advisers | — | — | — |

## How is Squirrel measured?

Brandwave collects information about searches that people make online using Squirrel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “squirrel co nz”
- “squirrel home loans”
- “squirrel investment”
- “squirrel investments”
- “squirrel lending”
- “squirrel money”
- “squirrel mortgage”
- “squirrel mortgage broker”
- “squirrel mortgage brokers”
- “squirrel mortgages”
- “squirrel nz”

## Which mortgage advisers compete with Squirrel?

- [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/nzhl-vs-squirrel
- [Loan Market](/demand/nz/brands/loan-market): Head-to-head: /demand/nz/compare/loan-market-vs-squirrel
- [Mike Pero](/demand/nz/brands/mike-pero): Head-to-head: /demand/nz/compare/mike-pero-vs-squirrel
- [Lighthouse Financial](/demand/nz/brands/lighthouse-financial): Head-to-head: /demand/nz/compare/lighthouse-financial-vs-squirrel
- [Global Finance](/demand/nz/brands/global-finance): Head-to-head: /demand/nz/compare/global-finance-vs-squirrel
- [Mortgage HQ](/demand/nz/brands/mortgage-hq)
- [Vega](/demand/nz/brands/vega)
- [Mortgage Link](/demand/nz/brands/mortgage-link)
- [Tony Mounce Mortgages](/demand/nz/brands/tony-mounce-mortgages)
- [Star Mortgage](/demand/nz/brands/star-mortgage)
- [Float Mortgages](/demand/nz/brands/float-mortgages)
- [The Mortgage Supply Co](/demand/nz/brands/mortgage-supply-co)
- [Kris Pedersen Mortgages](/demand/nz/brands/kris-pedersen-mortgages)
- [Kiwi Mortgages](/demand/nz/brands/kiwi-mortgages)
- [Mortgage Lab](/demand/nz/brands/mortgage-lab)
- [Opes Mortgages](/demand/nz/brands/opes-mortgages)
- [Roost](/demand/nz/brands/roost)
- [Mortgage Express](/demand/nz/brands/mortgage-express)
- [Stephanie Murray Mortgages](/demand/nz/brands/stephanie-murray-mortgages)
- [Mortgage Managers](/demand/nz/brands/mortgage-managers)
- [Twine](/demand/nz/brands/twine-advisers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Squirrel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/squirrel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/squirrel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.