--- title: "Squirrel Wellington: search popularity in New Zealand" description: "Squirrel Wellington is a mortgage adviser in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/squirrel-wellington" publisher: "Brandwave" --- # Squirrel Wellington: search popularity in New Zealand Squirrel Wellington is a mortgage adviser in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Squirrel Wellington - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Wellington mortgage advisers**: 51.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington mortgage advisers | 1 | 51.3% | 390 | - [Wellington mortgage advisers](/demand/nz/locations/wellington/mortgage-advisers) ## Top Wellington mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Squirrel Wellington appeared in all three answers. Squirrel Wellington is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Squirrel Wellington | 1st | 3 of 3 | 3 of 3 | | Lendal Mortgages | 2nd | 3 of 3 | 3 of 3 | | Home Loan Factory | 3rd | 3 of 3 | 3 of 3 | | Capital Advice | 4th | 1 of 3 | 1 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | The Mortgage Advice Company | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Wellington, New Zealand?": 1. Squirrel Wellington, 2. Lendal Mortgages, 3. Home Loan Factory - Asked ChatGPT "What are the best mortgage advisers in Wellington, New Zealand?": 1. Squirrel Wellington, 2. Lendal Mortgages, 3. Home Loan Factory, 4. Capital Advice - Asked ChatGPT "What's the best mortgage adviser in Wellington, New Zealand for a home loan?": 1. Squirrel Wellington, 2. Home Loan Factory, 3. Lendal Mortgages Not named in any answer: NZHL and The Mortgage Advice Company. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Squirrel Wellington changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Squirrel Wellington in New Zealand fell from 720 to 480. - Across the 12 months ending September 2026, Squirrel Wellington’s share of searches among Wellington mortgage advisers in New Zealand decreased from 52.2% to 51.3%. - Across the 12 months ending September 2026, Squirrel Wellington’s share of searches among Wellington mortgage advisers in New Zealand peaked at 55.2% in January 2026 and was lowest at 33% in August 2026. ## How did search popularity change for New Zealand Wellington mortgage advisers in September 2026? - In September 2026, Squirrel Wellington overtook Lendal Mortgages to become the leader among Wellington mortgage advisers in New Zealand, with 51.3% of the searches. - In September 2026, Capital Advice gained share of searches among Wellington mortgage advisers in New Zealand, from 2.1% to 3.9%. - In September 2026, Home Loan Factory gained share of searches among Wellington mortgage advisers in New Zealand, from 5.2% to 6.6%. - In September 2026, The Mortgage Advice Company gained share of searches among Wellington mortgage advisers in New Zealand, from 7.2% to 7.9%. - In September 2026, Lendal Mortgages lost share of searches among Wellington mortgage advisers in New Zealand, from 33% to 14.5%. - In September 2026, NZHL lost share of searches among Wellington mortgage advisers in New Zealand, from 19.6% to 15.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wellington mortgage advisers | 480 | 52.2% | 1 | | Nov 2025 | Wellington mortgage advisers | 480 | 52.7% | 1 | | Dec 2025 | Wellington mortgage advisers | 390 | 52.7% | 1 | | Jan 2026 | Wellington mortgage advisers | 480 | 55.2% | 1 | | Feb 2026 | Wellington mortgage advisers | 320 | 41.6% | 1 | | Mar 2026 | Wellington mortgage advisers | 320 | 39.5% | 1 | | Apr 2026 | Wellington mortgage advisers | 390 | 50% | 1 | | May 2026 | Wellington mortgage advisers | 390 | 37.5% | 1 | | Jun 2026 | Wellington mortgage advisers | 320 | 34.8% | 1 | | Jul 2026 | Wellington mortgage advisers | 320 | 36.8% | 1 | | Aug 2026 | Wellington mortgage advisers | 320 | 33% | 2 | | Sep 2026 | Wellington mortgage advisers | 390 | 51.3% | 1 | ## How are Squirrel Wellington’s branded searches counted? Brandwave collects information about searches that people make online using Squirrel Wellington’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “squirrel wellington” ## Which Wellington mortgage advisers compete with Squirrel Wellington? - [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/nzhl-vs-squirrel-wellington - [Lendal Mortgages](/demand/nz/brands/lendal-mortgages): Head-to-head: /demand/nz/compare/lendal-mortgages-vs-squirrel-wellington - [The Mortgage Advice Company](/demand/nz/brands/the-mortgage-advice-company): Head-to-head: /demand/nz/compare/squirrel-wellington-vs-the-mortgage-advice-company - [Home Loan Factory](/demand/nz/brands/home-loan-factory): Head-to-head: /demand/nz/compare/home-loan-factory-vs-squirrel-wellington - [Capital Advice](/demand/nz/brands/capital-advice): Head-to-head: /demand/nz/compare/capital-advice-vs-squirrel-wellington ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Squirrel Wellington: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/squirrel-wellington This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/squirrel-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.