--- title: "Square: search popularity and Share of Search in New Zealand" description: "Payments and point-of-sale software and hardware for retailers, restaurants, and service businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/square" publisher: "Brandwave" --- # Square: search popularity and Share of Search in New Zealand Payments and point-of-sale software and hardware for retailers, restaurants, and service businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Square - **Owned by**: Block - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among payment providers**: 49% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Payment providers | 1 | 49% | 51.6K | | POS systems | 1 | 88.6% | 51.6K | - [Payment providers](/demand/nz/categories/nz-payment-gateways) - [POS systems](/demand/nz/categories/nz-pos-systems) ## How has branded search demand for Square changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Square in New Zealand rose from 41.9K to 51.6K. - Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand increased from 38% to 49%. - Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand peaked at 49% in August 2026 and was lowest at 37.9% in November 2025. - Across the 11 months ending August 2026, Square rose from 2nd to 1st among payment providers in New Zealand. - Across the 11 months ending August 2026, Square’s estimated Share of Search among POS systems in New Zealand increased from 83.4% to 88.6%. ## How did search popularity change for New Zealand payment providers in August 2026? - In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%. - In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%. - In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand. - In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand. - In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand. - Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026. ## How did search popularity change for New Zealand POS systems in August 2026? - In August 2026, Square gained estimated Share of Search among POS systems in New Zealand, from 86.9% to 88.6%. - In August 2026, Lightspeed lost estimated Share of Search among POS systems in New Zealand, from 8.2% to 7%. - Shopify POS’s estimated Share of Search among POS systems in New Zealand has lost ground for 3 months in a row, from 1.6% to 0.69% in August 2026. - Estimated monthly branded searches for Hike POS in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026. - Estimated monthly branded searches for Bustle in New Zealand fell 24.4% over 11 measured months, from 2.3K to 1.8K in August 2026. - Estimated monthly branded searches for Kounta in New Zealand fell 17.1% over 11 measured months, from 410 to 340 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Payment providers | 41.9K | 38% | 2 | | Nov 2025 | Payment providers | 41.8K | 37.9% | 2 | | Dec 2025 | Payment providers | 41.6K | 38.6% | 2 | | Jan 2026 | Payment providers | 42K | 38.6% | 2 | | Feb 2026 | Payment providers | 42K | 39.2% | 2 | | Mar 2026 | Payment providers | 51.5K | 43.9% | 1 | | Apr 2026 | Payment providers | 42.4K | 39.4% | 2 | | May 2026 | Payment providers | 43K | 40.1% | 2 | | Jun 2026 | Payment providers | 43.5K | 40.3% | 2 | | Jul 2026 | Payment providers | 43.1K | 40.7% | 2 | | Aug 2026 | Payment providers | 51.6K | 49% | 1 | | Sep 2026 | Payment providers | — | — | — | | Oct 2025 | POS systems | 41.9K | 83.4% | 1 | | Nov 2025 | POS systems | 41.8K | 83.6% | 1 | | Dec 2025 | POS systems | 41.6K | 86.2% | 1 | | Jan 2026 | POS systems | 42K | 85.8% | 1 | | Feb 2026 | POS systems | 42K | 85.1% | 1 | | Mar 2026 | POS systems | 51.5K | 85.6% | 1 | | Apr 2026 | POS systems | 42.4K | 84% | 1 | | May 2026 | POS systems | 43K | 84.8% | 1 | | Jun 2026 | POS systems | 43.5K | 85.7% | 1 | | Jul 2026 | POS systems | 43.1K | 86.9% | 1 | | Aug 2026 | POS systems | 51.6K | 88.6% | 1 | | Sep 2026 | POS systems | — | — | — | ## How is Square measured? Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “square” - “square appointments” - “square eftpos” - “square it” - “square near me” - “square nz” - “square online” - “square payment gateway” - “square payments” - “square pos” - “square pos system” - “square reader” - “square restaurant” - “square space costs” - “square space examples” - “square space price” - “square space site” - “square space website builder” - “square space website design” - “square terminal” - “squareup com” ## Which payment providers compete with Square? - [PayPal](/demand/nz/brands/paypal): Head-to-head: /demand/nz/compare/paypal-vs-square - [Windcave](/demand/nz/brands/windcave): Head-to-head: /demand/nz/compare/square-vs-windcave - [Smartpay](/demand/nz/brands/smartpay): Head-to-head: /demand/nz/compare/smartpay-vs-square - [Stripe](/demand/nz/brands/stripe): Head-to-head: /demand/nz/compare/square-vs-stripe - [Worldline](/demand/nz/brands/worldline): Head-to-head: /demand/nz/compare/square-vs-worldline - [POLi](/demand/nz/brands/poli) - [Adyen](/demand/nz/brands/adyen) ## Who owns Square? Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, in New Zealand. - [Block](/demand/nz/companies/block): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Square? Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Square: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/square This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.