---
title: "Sprout People: search popularity and Share of Search in New Zealand"
description: "A New Zealand people consultancy providing executive and specialist recruitment for growing businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sprout-people"
publisher: "Brandwave"
---

# Sprout People: search popularity and Share of Search in New Zealand

A New Zealand people consultancy providing executive and specialist recruitment for growing businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sprout People
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among executive search firms**: 11.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Executive Search Firms | 5 | 11.9% | 280 |

- [Executive Search Firms](/demand/nz/categories/executive-search-firms)

## How has branded search demand for Sprout People changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sprout People in New Zealand rose from 240 to 280.
- Across the 11 months ending August 2026, Sprout People’s estimated Share of Search among executive search firms in New Zealand increased from 9.8% to 11.9%.
- Across the 11 months ending August 2026, Sprout People’s estimated Share of Search among executive search firms in New Zealand peaked at 13.2% in April 2026 and was lowest at 7.5% in February 2026.
- Across the 11 months ending August 2026, Sprout People rose from 6th to 5th among executive search firms in New Zealand.

## How did search popularity change for New Zealand executive search firms in August 2026?

- In August 2026, Inside Recruitment gained estimated Share of Search among executive search firms in New Zealand, from 18.1% to 20.8%.
- In August 2026, Sprout People gained estimated Share of Search among executive search firms in New Zealand, from 9.8% to 11.9%.
- In August 2026, Farrow Jamieson gained estimated Share of Search among executive search firms in New Zealand, from 10.2% to 11.9%.
- In August 2026, Decipher Group gained estimated Share of Search among executive search firms in New Zealand, from 8.4% to 9.3%.
- In August 2026, Alexander James lost estimated Share of Search among executive search firms in New Zealand, from 26% to 21.6%.
- In August 2026, Hobson Leavy lost estimated Share of Search among executive search firms in New Zealand, from 25.1% to 22.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Executive Search Firms | 240 | 9.8% | 6 |
| Nov 2025 | Executive Search Firms | 170 | 8.7% | 5 |
| Dec 2025 | Executive Search Firms | 110 | 7.9% | 6 |
| Jan 2026 | Executive Search Firms | 190 | 8.3% | 6 |
| Feb 2026 | Executive Search Firms | 160 | 7.5% | 6 |
| Mar 2026 | Executive Search Firms | 290 | 9.9% | 4 |
| Apr 2026 | Executive Search Firms | 300 | 13.2% | 4 |
| May 2026 | Executive Search Firms | 270 | 11.5% | 5 |
| Jun 2026 | Executive Search Firms | 210 | 9% | 5 |
| Jul 2026 | Executive Search Firms | 210 | 9.8% | 5 |
| Aug 2026 | Executive Search Firms | 280 | 11.9% | 5 |
| Sep 2026 | Executive Search Firms | — | — | — |

## How is Sprout People measured?

Brandwave collects information about searches that people make online using Sprout People’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Sprout People”
- “sprout people nz”
- “sprout recruitment”

## Which executive search firms compete with Sprout People?

- [Hobson Leavy](/demand/nz/brands/hobson-leavy)
- [Alexander James](/demand/nz/brands/alexander-james): Head-to-head: /demand/nz/compare/alexander-james-vs-sprout-people
- [Inside Recruitment](/demand/nz/brands/inside-recruitment-ltd): Head-to-head: /demand/nz/compare/inside-recruitment-ltd-vs-sprout-people
- [Farrow Jamieson](/demand/nz/brands/farrow-jamieson): Head-to-head: /demand/nz/compare/farrow-jamieson-vs-sprout-people
- [Decipher Group](/demand/nz/brands/decipher-group): Head-to-head: /demand/nz/compare/decipher-group-vs-sprout-people
- [Ichor Leadership Search](/demand/nz/brands/ichor-leadership-search): Head-to-head: /demand/nz/compare/ichor-leadership-search-vs-sprout-people

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sprout People: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sprout-people

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sprout-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.