--- title: "How popular is Sprinto? Searches and AI answers in New Zealand" description: "Security compliance automation software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sprinto" publisher: "Brandwave" --- # How popular is Sprinto? Searches and AI answers in New Zealand Security compliance automation software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sprinto - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among security compliance automation platforms**: 2.4% ## Where does Sprinto compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Security compliance automation platforms | 4 | 2.4% | 40 | - [Security compliance automation platforms](/demand/nz/categories/nz-security-compliance-automation-platforms) ## Top security compliance automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sprinto was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sprinto is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vanta | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Drata | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Secureframe | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sprinto | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Scytale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thoropass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about security compliance automation platforms - Asked ChatGPT "Which security compliance automation platform should I use in New Zealand?": 1. Vanta, 2. Drata, 3. Secureframe - Asked ChatGPT "What are the best security compliance automation platforms in New Zealand?": 1. Vanta, 2. Drata, 3. Sprinto, 4. Secureframe - Asked ChatGPT "What's the best security compliance automation platform in New Zealand for audit evidence?": 1. Vanta, 2. Drata, 3. Secureframe - Searched Google, AI Overview "security audit software": 1. Vanta, 2. Drata - Searched Google, AI Overview "compliance automation platform": 1. Vanta, 2. Drata, 3. Secureframe, 4. Sprinto Not named in any answer: Scytale and Thoropass. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Sprinto changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Sprinto in New Zealand held steady at 40. - Across the 12 months ending October 2026, Sprinto’s share of searches among security compliance automation platforms in New Zealand increased from 1.8% to 2.4%. - Across the 12 months ending October 2026, Sprinto’s share of searches among security compliance automation platforms in New Zealand peaked at 3.8% in February 2026 and was lowest at 1.6% in March 2026. ## How did search popularity change for New Zealand security compliance automation platforms in October 2026? - In October 2026, Scytale overtook Drata to rank 2nd among security compliance automation platforms in New Zealand, with 12.4% of the searches. - In October 2026, Vanta gained share of searches among security compliance automation platforms in New Zealand, from 72.5% to 76.9%. - In October 2026, Drata lost share of searches among security compliance automation platforms in New Zealand, from 10.1% to 6.5%. - In October 2026, Sprinto lost share of searches among security compliance automation platforms in New Zealand, from 3.6% to 2.4%. - In October 2026, Thoropass lost share of searches among security compliance automation platforms in New Zealand, from 2.2% to 1.2%. - In October 2026, Secureframe lost share of searches among security compliance automation platforms in New Zealand, from 1.4% to 0.59%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Security compliance automation platforms | 40 | 1.8% | 4 | | Dec 2025 | Security compliance automation platforms | 30 | 2.3% | 4 | | Jan 2026 | Security compliance automation platforms | 30 | 2.3% | 4 | | Feb 2026 | Security compliance automation platforms | 50 | 3.8% | 4 | | Mar 2026 | Security compliance automation platforms | 40 | 1.6% | 4 | | Apr 2026 | Security compliance automation platforms | 40 | 3% | 4 | | May 2026 | Security compliance automation platforms | 40 | 3.1% | 4 | | Jun 2026 | Security compliance automation platforms | 50 | 3.2% | 4 | | Jul 2026 | Security compliance automation platforms | 40 | 2.7% | 4 | | Aug 2026 | Security compliance automation platforms | 40 | 2.3% | 4 | | Sep 2026 | Security compliance automation platforms | 50 | 3.6% | 4 | | Oct 2026 | Security compliance automation platforms | 40 | 2.4% | 4 | ## How are Sprinto’s branded searches counted? Brandwave collects information about searches that people make online using Sprinto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sprinto” ## Which security compliance automation platforms compete with Sprinto? - [Vanta](/demand/nz/brands/vanta): Head-to-head: /demand/nz/compare/sprinto-vs-vanta - [Scytale](/demand/nz/brands/scytale): Head-to-head: /demand/nz/compare/scytale-vs-sprinto - [Drata](/demand/nz/brands/drata): Head-to-head: /demand/nz/compare/drata-vs-sprinto - [Thoropass](/demand/nz/brands/thoropass): Head-to-head: /demand/nz/compare/sprinto-vs-thoropass - [Secureframe](/demand/nz/brands/secureframe): Head-to-head: /demand/nz/compare/secureframe-vs-sprinto ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Sprinto? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/sprinto This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sprinto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.