--- title: "How popular is SportsHQ? Searches and AI answers in New Zealand" description: "SportsHQ is sports club management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sportshq" publisher: "Brandwave" --- # How popular is SportsHQ? Searches and AI answers in New Zealand SportsHQ is sports club management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SportsHQ - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among sports club management software**: 8.8% ## Where does SportsHQ compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports club management software | 4 | 8.8% | 590 | - [Sports club management software](/demand/nz/categories/nz-sports-club-management-software) ## Top sports club management software in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, SportsHQ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. SportsHQ is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sporty | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Hello Club | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | SportsHQ | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Friendly Manager | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | ClubHub | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | ClubSpark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GameDay | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports club management software - Asked ChatGPT "Which sports club management platform should I use in New Zealand?": 1. Sporty, 2. SportsHQ - Asked ChatGPT "What are the best sports club management platforms in New Zealand?": 1. Sporty, 2. Hello Club, 3. Friendly Manager, 4. SportsHQ, 5. ClubHub - Asked ChatGPT "What's the best sports club management platform in New Zealand for a small club?": 1. Sporty, 2. Hello Club, 3. ClubHub, 4. Friendly Manager - Searched Google, AI Overview "sports club management software": 1. Sporty Not named in any answer: ClubSpark and GameDay. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for SportsHQ changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for SportsHQ in New Zealand rose from 390 to 590. - Across the 12 months ending October 2026, SportsHQ’s share of searches among sports club management software in New Zealand increased from 7.4% to 8.8%. - Across the 12 months ending October 2026, SportsHQ’s share of searches among sports club management software in New Zealand peaked at 10.2% in December 2025 and was lowest at 2.8% in June 2026. ## How did search popularity change for New Zealand sports club management software in October 2026? - In October 2026, SportsHQ overtook ClubSpark to rank 4th among sports club management software in New Zealand, with 8.8% of the searches. - In October 2026, Friendly Manager gained share of searches among sports club management software in New Zealand, from 9.5% to 10.7%. - In October 2026, Sporty lost share of searches among sports club management software in New Zealand, from 60.3% to 56.1%. - In October 2026, Hello Club lost share of searches among sports club management software in New Zealand, from 16% to 14.9%. - In October 2026, ClubSpark lost share of searches among sports club management software in New Zealand, from 8.7% to 7.9%. - Estimated monthly branded searches for ClubHub in New Zealand rose 133.3% over 12 measured months, from 30 to 70 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Sports club management software | 390 | 7.4% | 4 | | Dec 2025 | Sports club management software | 320 | 10.2% | 3 | | Jan 2026 | Sports club management software | 390 | 8.4% | 4 | | Feb 2026 | Sports club management software | 320 | 5.9% | 5 | | Mar 2026 | Sports club management software | 320 | 4.3% | 4 | | Apr 2026 | Sports club management software | 210 | 2.9% | 5 | | May 2026 | Sports club management software | 210 | 2.9% | 5 | | Jun 2026 | Sports club management software | 170 | 2.8% | 5 | | Jul 2026 | Sports club management software | 170 | 3% | 5 | | Aug 2026 | Sports club management software | 210 | 3.4% | 5 | | Sep 2026 | Sports club management software | 260 | 4.2% | 5 | | Oct 2026 | Sports club management software | 590 | 8.8% | 4 | ## How are SportsHQ’s branded searches counted? Brandwave collects information about searches that people make online using SportsHQ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sportshq” ## Which sports club management software compete with SportsHQ? - [Sporty](/demand/nz/brands/sporty): Head-to-head: /demand/nz/compare/sportshq-vs-sporty - [Hello Club](/demand/nz/brands/hello-club): Head-to-head: /demand/nz/compare/hello-club-vs-sportshq - [Friendly Manager](/demand/nz/brands/friendly-manager): Head-to-head: /demand/nz/compare/friendly-manager-vs-sportshq - [ClubSpark](/demand/nz/brands/clubspark): Head-to-head: /demand/nz/compare/clubspark-vs-sportshq - [ClubHub](/demand/nz/brands/clubhub): Head-to-head: /demand/nz/compare/clubhub-vs-sportshq - [GameDay](/demand/nz/brands/gameday) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is SportsHQ? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/sportshq This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sportshq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.