--- title: "How popular is Sportsfuel? Searches and AI answers in New Zealand" description: "Sportsfuel is a sports supplement store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sportsfuel" publisher: "Brandwave" --- # How popular is Sportsfuel? Searches and AI answers in New Zealand Sportsfuel is a sports supplement store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sportsfuel - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among sports supplement stores**: 24.9% ## Where does Sportsfuel compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports supplement stores | 2 | 24.9% | 14.8K | - [Sports supplement stores](/demand/nz/categories/nz-sports-supplement-stores) ## Top sports supplement stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sportsfuel appeared in all four answers. Sportsfuel is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sportsfuel | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Xplosiv | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Infinity Supplements | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprint Fit | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | NZ Muscle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Supplements.co.nz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Nutritional Supplements NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports supplement stores - Asked ChatGPT "Which sports supplement store should I shop at in New Zealand?": 1. Sportsfuel, 2. NZ Muscle, 3. Sprint Fit, 4. Supplements.co.nz - Asked ChatGPT "What are the best sports supplement stores in New Zealand?": 1. Xplosiv, 2. Infinity Supplements, 3. Sportsfuel, 4. Supplements.co.nz - Asked ChatGPT "What's the best sports supplement store in New Zealand for protein supplements?": 1. Sportsfuel, 2. Infinity Supplements, 3. Xplosiv, 4. Sprint Fit - Searched Google, AI Overview "best supplement store": 1. Sportsfuel, 2. NZ Muscle Not named in any answer: Nutritional Supplements NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Sportsfuel changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Sportsfuel in New Zealand fell from 18.1K to 14.8K. - Across the 12 months ending October 2026, Sportsfuel’s share of searches among sports supplement stores in New Zealand increased from 20.9% to 24.9%. - Across the 12 months ending October 2026, Sportsfuel’s share of searches among sports supplement stores in New Zealand peaked at 24.9% in October 2026 and was lowest at 9.2% in June 2026. - Across the 12 months ending October 2026, Sportsfuel rose from 3rd to 2nd among sports supplement stores in New Zealand. ## How did search popularity change for New Zealand sports supplement stores in October 2026? - In October 2026, Sprint Fit gained share of searches among sports supplement stores in New Zealand, from 29.5% to 30.5%. - In October 2026, Sportsfuel gained share of searches among sports supplement stores in New Zealand, from 24.1% to 24.9%. - In October 2026, Xplosiv gained share of searches among sports supplement stores in New Zealand, from 11.9% to 12.5%. - In October 2026, NZ Muscle lost share of searches among sports supplement stores in New Zealand, from 21.5% to 18.4%. - Infinity Supplements’ share of searches among sports supplement stores in New Zealand has gained ground for 3 months in a row, from 0.79% to 1.5% in October 2026. - Estimated monthly branded searches for Nutritional Supplements NZ in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Sports supplement stores | 18.1K | 20.9% | 3 | | Dec 2025 | Sports supplement stores | 12.1K | 19.8% | 3 | | Jan 2026 | Sports supplement stores | 14.8K | 19.8% | 3 | | Feb 2026 | Sports supplement stores | 14.8K | 20.4% | 3 | | Mar 2026 | Sports supplement stores | 18.1K | 23.7% | 3 | | Apr 2026 | Sports supplement stores | 14.8K | 22% | 3 | | May 2026 | Sports supplement stores | 18.1K | 24.3% | 3 | | Jun 2026 | Sports supplement stores | 18.1K | 9.2% | 3 | | Jul 2026 | Sports supplement stores | 14.8K | 16.3% | 3 | | Aug 2026 | Sports supplement stores | 14.8K | 20.2% | 3 | | Sep 2026 | Sports supplement stores | 14.8K | 24.1% | 2 | | Oct 2026 | Sports supplement stores | 14.8K | 24.9% | 2 | ## How are Sportsfuel’s branded searches counted? Brandwave collects information about searches that people make online using Sportsfuel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sportsfuel” ## Which sports supplement stores compete with Sportsfuel? - [Sprint Fit](/demand/nz/brands/sprint-fit): Head-to-head: /demand/nz/compare/sportsfuel-vs-sprint-fit - [NZ Muscle](/demand/nz/brands/nz-muscle): Head-to-head: /demand/nz/compare/nz-muscle-vs-sportsfuel - [Xplosiv](/demand/nz/brands/xplosiv): Head-to-head: /demand/nz/compare/sportsfuel-vs-xplosiv - [Nutritional Supplements NZ](/demand/nz/brands/nutritional-supplements-nz): Head-to-head: /demand/nz/compare/nutritional-supplements-nz-vs-sportsfuel - [Supplements.co.nz](/demand/nz/brands/supplements-co-nz): Head-to-head: /demand/nz/compare/sportsfuel-vs-supplements-co-nz - [Infinity Supplements](/demand/nz/brands/infinity-supplements) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Sportsfuel? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/sportsfuel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sportsfuel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.