---
title: "Spoil Me: search popularity and Share of Search in New Zealand"
description: "Spoil Me sends gift hampers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/spoil-me"
publisher: "Brandwave"
---

# Spoil Me: search popularity and Share of Search in New Zealand

Spoil Me sends gift hampers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Spoil Me
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gift hamper companies**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gift hamper companies | 4 | 7% | 1.1K |

- [Gift hamper companies](/demand/nz/categories/nz-gift-hamper-companies)

## How has branded search demand for Spoil Me changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Spoil Me in New Zealand rose from 930 to 1.1K.
- Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand increased from 6.4% to 7%.
- Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.5% in February 2026.

## How did search popularity change for New Zealand gift hamper companies in August 2026?

- In August 2026, Celebration Box gained estimated Share of Search among gift hamper companies in New Zealand, from 48.1% to 61%.
- In August 2026, Chuffed Gifts lost estimated Share of Search among gift hamper companies in New Zealand, from 15.6% to 10.9%.
- In August 2026, Gift Baskets NZ lost estimated Share of Search among gift hamper companies in New Zealand, from 17.2% to 14.3%.
- In August 2026, My Goodness lost estimated Share of Search among gift hamper companies in New Zealand, from 5.4% to 3.1%.
- In August 2026, About Giving lost estimated Share of Search among gift hamper companies in New Zealand, from 5.2% to 3.7%.
- In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gift hamper companies | 930 | 6.4% | 4 |
| Nov 2025 | Gift hamper companies | 1.6K | 8.2% | 4 |
| Dec 2025 | Gift hamper companies | 2.2K | 6.8% | 4 |
| Jan 2026 | Gift hamper companies | 760 | 6.1% | 4 |
| Feb 2026 | Gift hamper companies | 820 | 5.5% | 4 |
| Mar 2026 | Gift hamper companies | 970 | 6.9% | 4 |
| Apr 2026 | Gift hamper companies | 1K | 7.4% | 4 |
| May 2026 | Gift hamper companies | 1.3K | 7.1% | 4 |
| Jun 2026 | Gift hamper companies | 940 | 7.7% | 4 |
| Jul 2026 | Gift hamper companies | 940 | 8.5% | 4 |
| Aug 2026 | Gift hamper companies | 1.1K | 7% | 4 |
| Sep 2026 | Gift hamper companies | — | — | — |

## How is Spoil Me measured?

Brandwave collects information about searches that people make online using Spoil Me’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spoil me”
- “spoil me gift box”
- “spoil me near me”
- “spoil me new zealand”
- “spoil me nz”
- “spoil me online”
- “spoilme”
- “spoilme co nz”
- “spoilme nz”

## Which gift hamper companies compete with Spoil Me?

- [Celebration Box](/demand/nz/brands/celebration-box): Head-to-head: /demand/nz/compare/celebration-box-vs-spoil-me
- [Gift Baskets NZ](/demand/nz/brands/gift-baskets-nz): Head-to-head: /demand/nz/compare/gift-baskets-nz-vs-spoil-me
- [Chuffed Gifts](/demand/nz/brands/chuffed-gifts): Head-to-head: /demand/nz/compare/chuffed-gifts-vs-spoil-me
- [About Giving](/demand/nz/brands/about-giving): Head-to-head: /demand/nz/compare/about-giving-vs-spoil-me
- [My Goodness](/demand/nz/brands/my-goodness): Head-to-head: /demand/nz/compare/my-goodness-vs-spoil-me

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Spoil Me: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/spoil-me

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spoil-me. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.