--- title: "Spirax: search popularity in New Zealand" description: "Spirax makes notebooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/spirax" publisher: "Brandwave" --- # Spirax: search popularity in New Zealand Spirax makes notebooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spirax - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among notebook brands**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Notebook brands | 5 | 3.1% | 70 | - [Notebook brands](/demand/nz/categories/nz-notebook-brands) ## Top notebook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spirax was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spirax is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Leuchtturm1917 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rhodia | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Paperblanks | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Spirax | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about notebook brands - Asked ChatGPT "Which notebook brand should I buy in New Zealand?": 1. Leuchtturm1917, 2. Spirax, 3. Paperblanks - Asked ChatGPT "What are the best notebook brands in New Zealand?": 1. Leuchtturm1917, 2. Rhodia, 3. Moleskine, 4. Paperblanks, 5. Spirax - Asked ChatGPT "What's the best notebook brand in New Zealand for everyday writing?": 1. Rhodia, 2. Leuchtturm1917, 3. Moleskine - Searched Google, AI Overview "notebook brands": 1. Leuchtturm1917, 2. Rhodia, 3. Moleskine, 4. Spirax - Searched Google, AI Overview "hardcover notebook": 1. Moleskine, 2. Paperblanks, 3. Leuchtturm1917 Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Spirax changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Spirax in New Zealand rose from 40 to 70. - Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand increased from 1.7% to 3.1%. - Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand peaked at 3.7% in February 2026 and was lowest at 1.4% in December 2025. ## How did search popularity change for New Zealand notebook brands in September 2026? - In September 2026, Paperblanks overtook Rhodia to rank 3rd among notebook brands in New Zealand, with 9.3% of the searches. - In September 2026, Leuchtturm1917 gained share of searches among notebook brands in New Zealand, from 26.4% to 31%. - In September 2026, Moleskine lost share of searches among notebook brands in New Zealand, from 54.3% to 50.4%. - In September 2026, Rhodia lost share of searches among notebook brands in New Zealand, from 8.5% to 6.2%. - Estimated monthly branded searches for Spirax in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Notebook brands | 40 | 1.7% | 5 | | Nov 2025 | Notebook brands | 50 | 2% | 5 | | Dec 2025 | Notebook brands | 50 | 1.4% | 5 | | Jan 2026 | Notebook brands | 90 | 2.7% | 5 | | Feb 2026 | Notebook brands | 70 | 3.7% | 5 | | Mar 2026 | Notebook brands | 70 | 3.5% | 5 | | Apr 2026 | Notebook brands | 50 | 2.7% | 5 | | May 2026 | Notebook brands | 70 | 3.5% | 5 | | Jun 2026 | Notebook brands | 70 | 3.3% | 5 | | Jul 2026 | Notebook brands | 90 | 3.3% | 5 | | Aug 2026 | Notebook brands | 70 | 2.7% | 5 | | Sep 2026 | Notebook brands | 70 | 3.1% | 5 | ## How are Spirax’s branded searches counted? Brandwave collects information about searches that people make online using Spirax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spirax notebook” ## Which notebook brands compete with Spirax? - [Moleskine](/demand/nz/brands/moleskine): Head-to-head: /demand/nz/compare/moleskine-vs-spirax - [Leuchtturm1917](/demand/nz/brands/leuchtturm1917): Head-to-head: /demand/nz/compare/leuchtturm1917-vs-spirax - [Paperblanks](/demand/nz/brands/paperblanks): Head-to-head: /demand/nz/compare/paperblanks-vs-spirax - [Rhodia](/demand/nz/brands/rhodia): Head-to-head: /demand/nz/compare/rhodia-vs-spirax ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Spirax: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/spirax This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spirax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.