--- title: "Spinlock: search popularity in New Zealand" description: "Spinlock makes sailing life jackets and deck hardware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/spinlock" publisher: "Brandwave" --- # Spinlock: search popularity in New Zealand Spinlock makes sailing life jackets and deck hardware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spinlock - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among life jacket brands**: 7.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Life jacket brands | 2 | 7.4% | 100 | - [Life jacket brands](/demand/nz/categories/nz-life-jacket-brands) ## Top life jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Spinlock was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Spinlock is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hutchwilco | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Baltic | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Spinlock | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Line 7 | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Stormy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about life jacket brands - Asked ChatGPT "Which life jacket brand should I buy in New Zealand?": 1. Hutchwilco, 2. Baltic, 3. Line 7 - Asked ChatGPT "What are the best life jacket brands in New Zealand?": 1. Hutchwilco, 2. Spinlock, 3. Baltic, 4. Line 7 - Asked ChatGPT "What's the best life jacket brand in New Zealand for boating safety?": 1. Hutchwilco, 2. Spinlock, 3. Baltic - Searched Google, AI Overview "life vest nz": 1. Hutchwilco Not named in any answer: Stormy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Spinlock changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Spinlock in New Zealand rose from 80 to 100. - Across the 12 months ending September 2026, Spinlock’s share of searches among life jacket brands in New Zealand increased from 6.5% to 7.4%. - Across the 12 months ending September 2026, Spinlock’s share of searches among life jacket brands in New Zealand peaked at 11.1% in June 2026 and was lowest at 3.2% in January 2026. ## How did search popularity change for New Zealand life jacket brands in September 2026? - In September 2026, Hutchwilco gained share of searches among life jacket brands in New Zealand, from 81.6% to 86.8%. - In September 2026, Spinlock lost share of searches among life jacket brands in New Zealand, from 10.2% to 7.4%. - In September 2026, Baltic lost share of searches among life jacket brands in New Zealand, from 6.1% to 4.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Life jacket brands | 80 | 6.5% | 2 | | Nov 2025 | Life jacket brands | 120 | 6.6% | 2 | | Dec 2025 | Life jacket brands | 80 | 3.6% | 3 | | Jan 2026 | Life jacket brands | 70 | 3.2% | 3 | | Feb 2026 | Life jacket brands | 70 | 5.3% | 2 | | Mar 2026 | Life jacket brands | 120 | 9.5% | 2 | | Apr 2026 | Life jacket brands | 130 | 10.9% | 2 | | May 2026 | Life jacket brands | 130 | 9.9% | 2 | | Jun 2026 | Life jacket brands | 100 | 11.1% | 2 | | Jul 2026 | Life jacket brands | 70 | 8.9% | 2 | | Aug 2026 | Life jacket brands | 100 | 10.2% | 2 | | Sep 2026 | Life jacket brands | 100 | 7.4% | 2 | ## How are Spinlock’s branded searches counted? Brandwave collects information about searches that people make online using Spinlock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spinlock” - “spinlock life jacket” ## Which life jacket brands compete with Spinlock? - [Hutchwilco](/demand/nz/brands/hutchwilco): Head-to-head: /demand/nz/compare/hutchwilco-vs-spinlock - [Baltic](/demand/nz/brands/baltic): Head-to-head: /demand/nz/compare/baltic-vs-spinlock - [Line 7](/demand/nz/brands/line-7): Head-to-head: /demand/nz/compare/line-7-vs-spinlock - [Stormy](/demand/nz/brands/stormy): Head-to-head: /demand/nz/compare/spinlock-vs-stormy ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Spinlock: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/spinlock This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spinlock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.