--- title: "Spigen: search popularity in New Zealand" description: "Spigen is a phone case brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/spigen" publisher: "Brandwave" --- # Spigen: search popularity in New Zealand Spigen is a phone case brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spigen - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among phone accessory brands**: 7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Phone accessory brands | 5 | 7% | 1K | - [Phone accessory brands](/demand/nz/categories/nz-phone-accessory-brands) ## Top phone accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spigen appeared in all five answers. Spigen is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spigen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OtterBox | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Anker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Belkin | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Cygnett | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | UGREEN | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | mophie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about phone accessory brands - Asked ChatGPT "Which phone accessory brand should I buy in New Zealand?": 1. Anker, 2. Spigen, 3. Belkin, 4. OtterBox - Asked ChatGPT "What are the best phone accessory brands in New Zealand?": 1. Spigen, 2. OtterBox, 3. Anker, 4. Belkin, 5. Cygnett, 6. UGREEN - Asked ChatGPT "What's the best phone accessory brand in New Zealand for everyday use?": 1. Spigen, 2. Anker, 3. OtterBox, 4. Belkin - Searched Google, AI Overview "best phone accessories": 1. Belkin, 2. OtterBox, 3. Spigen - Searched Google, AI Overview "phone case brands": 1. Spigen, 2. OtterBox, 3. Cygnett Not named in any answer: mophie. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Spigen changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Spigen in New Zealand rose from 880 to 1K. - Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands in New Zealand peaked at 7.2% in October 2025 and was lowest at 4.3% in August 2026. ## How did search popularity change for New Zealand phone accessory brands in September 2026? - In September 2026, Spigen overtook Cygnett and mophie to rank 5th among phone accessory brands in New Zealand, with 7% of the searches. - In September 2026, OtterBox gained share of searches among phone accessory brands in New Zealand, from 14.3% to 16.5%. - In September 2026, UGREEN lost share of searches among phone accessory brands in New Zealand, from 12% to 9.6%. - In September 2026, Belkin lost share of searches among phone accessory brands in New Zealand, from 31.2% to 30.3%. - In September 2026, Anker lost share of searches among phone accessory brands in New Zealand, from 26.1% to 25.3%. - Estimated monthly branded searches for Cygnett in New Zealand rose 10.8% over 12 measured months, from 830 to 920 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Phone accessory brands | 880 | 7.2% | 5 | | Nov 2025 | Phone accessory brands | 880 | 6.3% | 7 | | Dec 2025 | Phone accessory brands | 880 | 5.7% | 7 | | Jan 2026 | Phone accessory brands | 880 | 6.5% | 6 | | Feb 2026 | Phone accessory brands | 720 | 6.4% | 6 | | Mar 2026 | Phone accessory brands | 720 | 5.5% | 6 | | Apr 2026 | Phone accessory brands | 720 | 5.4% | 7 | | May 2026 | Phone accessory brands | 590 | 5.2% | 7 | | Jun 2026 | Phone accessory brands | 590 | 5.2% | 7 | | Jul 2026 | Phone accessory brands | 590 | 4.5% | 7 | | Aug 2026 | Phone accessory brands | 590 | 4.3% | 7 | | Sep 2026 | Phone accessory brands | 1K | 7% | 5 | ## How are Spigen’s branded searches counted? Brandwave collects information about searches that people make online using Spigen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spigen” ## Which phone accessory brands compete with Spigen? - [Belkin](/demand/nz/brands/belkin) - [Anker](/demand/nz/brands/anker): Head-to-head: /demand/nz/compare/anker-vs-spigen - [OtterBox](/demand/nz/brands/otterbox): Head-to-head: /demand/nz/compare/otterbox-vs-spigen - [UGREEN](/demand/nz/brands/ugreen): Head-to-head: /demand/nz/compare/spigen-vs-ugreen - [Cygnett](/demand/nz/brands/cygnett): Head-to-head: /demand/nz/compare/cygnett-vs-spigen - [mophie](/demand/nz/brands/mophie): Head-to-head: /demand/nz/compare/mophie-vs-spigen ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Spigen: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/spigen This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spigen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.