--- title: "SpicyBoys: search popularity in New Zealand" description: "SpicyBoys makes hot sauce. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/spicyboys" publisher: "Brandwave" --- # SpicyBoys: search popularity in New Zealand SpicyBoys makes hot sauce. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SpicyBoys - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hot sauce brands**: 8.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hot sauce brands | 4 | 8.4% | 590 | - [Hot sauce brands](/demand/nz/categories/nz-hot-sauce-brands) ## Top hot sauce brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SpicyBoys was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. SpicyBoys is the sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Culley's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kaitaia Fire | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apostle Hot Sauce | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Taste Lab | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Uncle Dunkle's | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | SpicyBoys | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Tabasco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frank's RedHot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huy Fong | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hot sauce brands - Asked ChatGPT "Which hot sauce brand should I buy in New Zealand?": 1. Culley's, 2. Kaitaia Fire, 3. Taste Lab - Asked ChatGPT "What are the best hot sauce brands in New Zealand?": 1. Culley's, 2. Kaitaia Fire, 3. Taste Lab, 4. Apostle Hot Sauce - Asked ChatGPT "What's the best hot sauce brand in New Zealand for spicy food?": 1. Culley's, 2. Kaitaia Fire, 3. Apostle Hot Sauce - Searched Google, AI Overview "chilli sauce nz": 1. Culley's, 2. Apostle Hot Sauce, 3. Taste Lab, 4. Uncle Dunkle's, 5. SpicyBoys - Searched Google, AI Overview "hot sauce nz": 1. Culley's, 2. Apostle Hot Sauce, 3. Taste Lab, 4. Uncle Dunkle's, 5. SpicyBoys, 6. Kaitaia Fire Not named in any answer: Tabasco, Frank's RedHot and Huy Fong. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for SpicyBoys changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SpicyBoys in New Zealand rose from 480 to 590. - Across the 12 months ending September 2026, SpicyBoys’ share of searches among hot sauce brands in New Zealand decreased from 11.7% to 8.4%. - Across the 12 months ending September 2026, SpicyBoys’ share of searches among hot sauce brands in New Zealand peaked at 17.1% in December 2025 and was lowest at 7% in May 2026. - Across the 12 months ending September 2026, SpicyBoys rose from 5th to 4th among hot sauce brands in New Zealand. ## How did search popularity change for New Zealand hot sauce brands in September 2026? - In September 2026, Tabasco overtook Culley's and Frank's RedHot to become the leader among hot sauce brands in New Zealand, with 42.9% of the searches. - In September 2026, Culley's lost share of searches among hot sauce brands in New Zealand, from 29% to 20.3%. - In September 2026, Frank's RedHot lost share of searches among hot sauce brands in New Zealand, from 16.6% to 8.8%. - In September 2026, Kaitaia Fire lost share of searches among hot sauce brands in New Zealand, from 12.3% to 7.4%. - In September 2026, Apostle Hot Sauce lost share of searches among hot sauce brands in New Zealand, from 11.5% to 6.8%. - In September 2026, SpicyBoys lost share of searches among hot sauce brands in New Zealand, from 9.4% to 8.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hot sauce brands | 480 | 11.7% | 5 | | Nov 2025 | Hot sauce brands | 590 | 12.2% | 3 | | Dec 2025 | Hot sauce brands | 1K | 17.1% | 3 | | Jan 2026 | Hot sauce brands | 480 | 10.5% | 5 | | Feb 2026 | Hot sauce brands | 390 | 9.6% | 6 | | Mar 2026 | Hot sauce brands | 480 | 10.4% | 7 | | Apr 2026 | Hot sauce brands | 480 | 10.1% | 7 | | May 2026 | Hot sauce brands | 390 | 7% | 7 | | Jun 2026 | Hot sauce brands | 480 | 8.7% | 7 | | Jul 2026 | Hot sauce brands | 390 | 7.8% | 7 | | Aug 2026 | Hot sauce brands | 480 | 9.4% | 6 | | Sep 2026 | Hot sauce brands | 590 | 8.4% | 4 | ## How are SpicyBoys’ branded searches counted? Brandwave collects information about searches that people make online using SpicyBoys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spicyboys” ## Which hot sauce brands compete with SpicyBoys? - [Tabasco](/demand/nz/brands/tabasco): Head-to-head: /demand/nz/compare/spicyboys-vs-tabasco - [Culley's](/demand/nz/brands/culleys): Head-to-head: /demand/nz/compare/culleys-vs-spicyboys - [Frank's RedHot](/demand/nz/brands/franks-redhot): Head-to-head: /demand/nz/compare/franks-redhot-vs-spicyboys - [Kaitaia Fire](/demand/nz/brands/kaitaia-fire): Head-to-head: /demand/nz/compare/kaitaia-fire-vs-spicyboys - [Apostle Hot Sauce](/demand/nz/brands/apostle-hot-sauce): Head-to-head: /demand/nz/compare/apostle-hot-sauce-vs-spicyboys - [Huy Fong](/demand/nz/brands/huy-fong) - [Uncle Dunkle's](/demand/nz/brands/uncle-dunkles) - [Taste Lab](/demand/nz/brands/taste-lab) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SpicyBoys: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/spicyboys This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spicyboys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.