--- title: "Spendesk: search popularity in New Zealand" description: "Spendesk provides tools and services to issue and manage business payment cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/spendesk" publisher: "Brandwave" --- # Spendesk: search popularity in New Zealand Spendesk provides tools and services to issue and manage business payment cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spendesk - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among corporate card platforms**: 0.37% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Corporate card platforms | 6 | 0.37% | 10 | - [Corporate card platforms](/demand/nz/categories/nz-corporate-card-platforms) ## Top corporate card platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spendesk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spendesk is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airwallex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Wise | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pleo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Weel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Spendesk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Brex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ramp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about corporate card platforms - Asked ChatGPT "Which corporate card platform should I use in New Zealand?": 1. Airwallex, 2. Wise, 3. Pleo, 4. Spendesk, 5. Weel - Asked ChatGPT "What are the best corporate card platforms in New Zealand?": 1. Airwallex, 2. Wise, 3. Pleo - Asked ChatGPT "What's the best corporate card platform in New Zealand for business expense control?": 1. Airwallex, 2. Weel, 3. Wise - Searched Google, AI Overview "business card management software": named none of the brands we track - Searched Google, AI Overview "virtual corporate cards": 1. Airwallex Not named in any answer: Brex and Ramp. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Spendesk changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Spendesk in New Zealand held steady at 10. - Across the 12 months ending September 2026, Spendesk’s share of searches among corporate card platforms in New Zealand held steady, from 0.47% to 0.37%. ## How did search popularity change for New Zealand corporate card platforms in September 2026? - In September 2026, Brex lost share of searches among corporate card platforms in New Zealand, from 4.1% to 3.3%. - Estimated monthly branded searches for Wise in New Zealand rose 180% over 12 measured months, from 50 to 140 in September 2026. - Estimated monthly branded searches for Airwallex in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. - Estimated monthly branded searches for Ramp in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. - Estimated monthly branded searches for Pleo in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Corporate card platforms | 10 | 0.47% | 6 | | Nov 2025 | Corporate card platforms | 10 | 0.45% | 6 | | Dec 2025 | Corporate card platforms | 10 | 0.32% | 6 | | Jan 2026 | Corporate card platforms | 10 | 0.44% | 6 | | Feb 2026 | Corporate card platforms | 10 | 0.45% | 6 | | Mar 2026 | Corporate card platforms | 10 | 0.31% | 6 | | Apr 2026 | Corporate card platforms | 10 | 0.37% | 6 | | May 2026 | Corporate card platforms | 10 | 0.36% | 6 | | Jun 2026 | Corporate card platforms | 10 | 0.31% | 6 | | Jul 2026 | Corporate card platforms | 10 | 0.37% | 6 | | Aug 2026 | Corporate card platforms | 10 | 0.37% | 6 | | Sep 2026 | Corporate card platforms | 10 | 0.37% | 6 | ## How are Spendesk’s branded searches counted? Brandwave collects information about searches that people make online using Spendesk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spendesk” ## Which corporate card platforms compete with Spendesk? - [Airwallex](/demand/nz/brands/airwallex) - [Wise](/demand/nz/brands/wise): Head-to-head: /demand/nz/compare/spendesk-vs-wise - [Brex](/demand/nz/brands/brex): Head-to-head: /demand/nz/compare/brex-vs-spendesk - [Pleo](/demand/nz/brands/pleo): Head-to-head: /demand/nz/compare/pleo-vs-spendesk - [Ramp](/demand/nz/brands/ramp): Head-to-head: /demand/nz/compare/ramp-vs-spendesk - [Weel](/demand/nz/brands/weel): Head-to-head: /demand/nz/compare/spendesk-vs-weel ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Spendesk: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/spendesk This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spendesk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.