--- title: "How popular is Spenco? Searches and AI answers in New Zealand" description: "Spenco makes insoles and foot care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/spenco" publisher: "Brandwave" --- # How popular is Spenco? Searches and AI answers in New Zealand Spenco makes insoles and foot care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spenco - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among shoe insole brands**: 7.9% ## Where does Spenco compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shoe insole brands | 4 | 7.9% | 70 | - [Shoe insole brands](/demand/nz/categories/nz-shoe-insole-brands) ## Top shoe insole brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Spenco did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Formthotics | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Scholl | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Footlogics | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Superfeet | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Spenco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about shoe insole brands - Asked ChatGPT "Which shoe insole brand should I buy in New Zealand?": 1. Footlogics, 2. Scholl, 3. Superfeet - Asked ChatGPT "What are the best shoe insole brands in New Zealand?": 1. Formthotics, 2. Footlogics, 3. Superfeet, 4. Scholl - Asked ChatGPT "What's the best shoe insole brand in New Zealand for all day comfort?": 1. Formthotics, 2. Superfeet, 3. Scholl - Searched Google, AI Overview "shoe insoles nz": 1. Scholl, 2. Formthotics Not named in any answer: Spenco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Spenco changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Spenco in New Zealand fell from 80 to 70. - Across the 12 months ending October 2026, Spenco’s share of searches among shoe insole brands in New Zealand peaked at 8.2% in November 2025 and was lowest at 4.2% in May 2026. ## How did search popularity change for New Zealand shoe insole brands in October 2026? - In October 2026, Scholl gained share of searches among shoe insole brands in New Zealand, from 30.5% to 34.8%. - In October 2026, Spenco gained share of searches among shoe insole brands in New Zealand, from 5.3% to 7.9%. - In October 2026, Footlogics gained share of searches among shoe insole brands in New Zealand, from 4.2% to 5.6%. - In October 2026, Formthotics lost share of searches among shoe insole brands in New Zealand, from 41.1% to 36%. - In October 2026, Superfeet lost share of searches among shoe insole brands in New Zealand, from 18.9% to 15.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Shoe insole brands | 80 | 8.2% | 4 | | Dec 2025 | Shoe insole brands | 60 | 8.1% | 4 | | Jan 2026 | Shoe insole brands | 60 | 6.8% | 4 | | Feb 2026 | Shoe insole brands | 50 | 5.2% | 5 | | Mar 2026 | Shoe insole brands | 60 | 5.8% | 4 | | Apr 2026 | Shoe insole brands | 50 | 4.3% | 4 | | May 2026 | Shoe insole brands | 50 | 4.2% | 4 | | Jun 2026 | Shoe insole brands | 60 | 4.7% | 4 | | Jul 2026 | Shoe insole brands | 50 | 4.9% | 4 | | Aug 2026 | Shoe insole brands | 60 | 6.7% | 4 | | Sep 2026 | Shoe insole brands | 50 | 5.3% | 4 | | Oct 2026 | Shoe insole brands | 70 | 7.9% | 4 | ## How are Spenco’s branded searches counted? Brandwave collects information about searches that people make online using Spenco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spenco” - “spenco insoles” ## Which shoe insole brands compete with Spenco? - [Formthotics](/demand/nz/brands/formthotics): Head-to-head: /demand/nz/compare/formthotics-vs-spenco - [Scholl](/demand/nz/brands/scholl): Head-to-head: /demand/nz/compare/scholl-vs-spenco - [Superfeet](/demand/nz/brands/superfeet): Head-to-head: /demand/nz/compare/spenco-vs-superfeet - [Footlogics](/demand/nz/brands/footlogics): Head-to-head: /demand/nz/compare/footlogics-vs-spenco ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Spenco? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/spenco This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spenco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.