---
title: "Spectrum Print: search popularity and Share of Search in New Zealand"
description: "Spectrum Print provides commercial printing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/spectrum-print"
publisher: "Brandwave"
---

# Spectrum Print: search popularity and Share of Search in New Zealand

Spectrum Print provides commercial printing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Spectrum Print
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among christchurch printing companies**: 28.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Christchurch printing companies | 2 | 28.9% | 390 |

- [Christchurch printing companies](/demand/nz/categories/nz-christchurch-printing-companies)

## How has branded search demand for Spectrum Print changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Spectrum Print in New Zealand rose from 290 to 390.
- Across the 11 months ending August 2026, Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand increased from 23.2% to 28.9%.
- Across the 11 months ending August 2026, Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand peaked at 30.8% in April 2026 and was lowest at 20.8% in December 2025.

## How did search popularity change for New Zealand christchurch printing companies in August 2026?

- In August 2026, Copyland gained estimated Share of Search among christchurch printing companies in New Zealand, from 45.6% to 48.9%.
- In August 2026, Hilton Press lost estimated Share of Search among christchurch printing companies in New Zealand, from 9.7% to 7.4%.
- Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand has lost ground for 3 months in a row, from 30.1% to 28.9% in August 2026.
- Estimated monthly branded searches for Printers Inc in New Zealand fell 32.1% over 11 measured months, from 280 to 190 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Christchurch printing companies | 290 | 23.2% | 2 |
| Nov 2025 | Christchurch printing companies | 270 | 22.3% | 3 |
| Dec 2025 | Christchurch printing companies | 220 | 20.8% | 2 |
| Jan 2026 | Christchurch printing companies | 220 | 24.4% | 2 |
| Feb 2026 | Christchurch printing companies | 270 | 23.5% | 2 |
| Mar 2026 | Christchurch printing companies | 440 | 29.5% | 2 |
| Apr 2026 | Christchurch printing companies | 370 | 30.8% | 2 |
| May 2026 | Christchurch printing companies | 370 | 30.1% | 2 |
| Jun 2026 | Christchurch printing companies | 370 | 29.6% | 2 |
| Jul 2026 | Christchurch printing companies | 300 | 29.1% | 2 |
| Aug 2026 | Christchurch printing companies | 390 | 28.9% | 2 |
| Sep 2026 | Christchurch printing companies | — | — | — |

## How is Spectrum Print measured?

Brandwave collects information about searches that people make online using Spectrum Print’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spectrum print”
- “spectrum print christchurch”
- “spectrumprint”

## Which christchurch printing companies compete with Spectrum Print?

- [Copyland](/demand/nz/brands/copyland): Head-to-head: /demand/nz/compare/copyland-vs-spectrum-print
- [Printers Inc](/demand/nz/brands/printers-inc): Head-to-head: /demand/nz/compare/printers-inc-vs-spectrum-print
- [Hilton Press](/demand/nz/brands/hilton-press): Head-to-head: /demand/nz/compare/hilton-press-vs-spectrum-print
- [Caxton](/demand/nz/brands/caxton): Head-to-head: /demand/nz/compare/caxton-vs-spectrum-print

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Spectrum Print: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/spectrum-print

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/spectrum-print. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.