---
title: "Specsavers: search popularity and Share of Search in New Zealand"
description: "Specsavers provides eye tests, glasses and contact lenses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/specsavers"
publisher: "Brandwave"
---

# Specsavers: search popularity and Share of Search in New Zealand

Specsavers provides eye tests, glasses and contact lenses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Specsavers
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dunedin optometrists**: 67%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dunedin optometrists | 1 | 67% | 97K |
| Napier optometrists | 1 | 75.9% | 97K |
| Nelson optometrists | 1 | 73.4% | 97K |
| New Plymouth optometrists | 1 | 73.2% | 97K |
| Optometrists | 1 | 69.7% | 97K |
| Palmerston North optometrists | 1 | 71.3% | 97K |

- [Dunedin optometrists](/demand/nz/categories/nz-dunedin-optometrists)
- [Napier optometrists](/demand/nz/categories/nz-napier-optometrists)
- [Nelson optometrists](/demand/nz/categories/nz-nelson-optometrists)
- [New Plymouth optometrists](/demand/nz/categories/nz-new-plymouth-optometrists)
- [Optometrists](/demand/nz/categories/nz-optometry-chains)
- [Palmerston North optometrists](/demand/nz/categories/nz-palmerston-north-optometrists)

## How has branded search demand for Specsavers changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Specsavers in New Zealand held steady, from 98.4K to 97K.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among dunedin optometrists in New Zealand decreased from 69.3% to 67%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among dunedin optometrists in New Zealand peaked at 71.3% in April 2026 and was lowest at 66.3% in December 2025.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among napier optometrists in New Zealand decreased from 77.5% to 75.9%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among napier optometrists in New Zealand peaked at 79.1% in April 2026 and was lowest at 74.7% in December 2025.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand decreased from 75.4% to 73.4%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand peaked at 77.3% in April 2026 and was lowest at 72.6% in December 2025.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand decreased from 75.3% to 73.2%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand peaked at 77.1% in April 2026 and was lowest at 72.5% in December 2025.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optometrists in New Zealand decreased from 71.4% to 69.7%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optometrists in New Zealand peaked at 73.3% in April 2026 and was lowest at 68.4% in December 2025.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among palmerston north optometrists in New Zealand decreased from 73.1% to 71.3%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among palmerston north optometrists in New Zealand peaked at 75.2% in April 2026 and was lowest at 70.8% in December 2025.

## How did search popularity change for New Zealand dunedin optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.
- In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%.
- Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.
- Estimated monthly branded searches for Bridgman Eyecare in New Zealand rose 25% over 11 measured months, from 520 to 650 in August 2026.

## How did search popularity change for New Zealand napier optometrists in August 2026?

- In August 2026, Specsavers gained estimated Share of Search among napier optometrists in New Zealand, from 75.4% to 75.9%.
- In August 2026, OPSM lost estimated Share of Search among napier optometrists in New Zealand, from 24.5% to 23.9%.
- Estimated monthly branded searches for Herb Maynard Optometrist in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 18.8% over 11 measured months, from 160 to 130 in August 2026.

## How did search popularity change for New Zealand nelson optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among nelson optometrists in New Zealand, from 2.4% to 3.3%.
- In August 2026, OPSM lost estimated Share of Search among nelson optometrists in New Zealand, from 23.8% to 23.2%.
- Specsavers’ estimated Share of Search among nelson optometrists in New Zealand has lost ground for 3 months in a row, from 76.5% to 73.4% in August 2026.
- Estimated monthly branded searches for Harrington Eyecare in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.

## How did search popularity change for New Zealand new plymouth optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%.
- In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 23.8% to 23.1%.
- Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.

## How did search popularity change for New Zealand optometrists in August 2026?

Nothing among optometrists moved beyond provider rounding in Aug 2026.

## How did search popularity change for New Zealand palmerston north optometrists in August 2026?

- In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%.
- Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand has gained ground for 3 months in a row, from 4% to 4.9% in August 2026.
- Estimated monthly branded searches for Visique Eye Spy in New Zealand fell 40.9% over 11 measured months, from 220 to 130 in August 2026.
- Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dunedin optometrists | 98.4K | 69.3% | 1 |
| Nov 2025 | Dunedin optometrists | 107K | 67.5% | 1 |
| Dec 2025 | Dunedin optometrists | 90.3K | 66.3% | 1 |
| Jan 2026 | Dunedin optometrists | 107K | 69.5% | 1 |
| Feb 2026 | Dunedin optometrists | 94.6K | 69.3% | 1 |
| Mar 2026 | Dunedin optometrists | 114K | 69.8% | 1 |
| Apr 2026 | Dunedin optometrists | 111K | 71.3% | 1 |
| May 2026 | Dunedin optometrists | 112K | 69.7% | 1 |
| Jun 2026 | Dunedin optometrists | 97.3K | 66.6% | 1 |
| Jul 2026 | Dunedin optometrists | 95.7K | 67.2% | 1 |
| Aug 2026 | Dunedin optometrists | 97K | 67% | 1 |
| Sep 2026 | Dunedin optometrists | — | — | — |
| Oct 2025 | Napier optometrists | 98.4K | 77.5% | 1 |
| Nov 2025 | Napier optometrists | 107K | 76.1% | 1 |
| Dec 2025 | Napier optometrists | 90.3K | 74.7% | 1 |
| Jan 2026 | Napier optometrists | 107K | 77.4% | 1 |
| Feb 2026 | Napier optometrists | 94.6K | 78.2% | 1 |
| Mar 2026 | Napier optometrists | 114K | 78.6% | 1 |
| Apr 2026 | Napier optometrists | 111K | 79.1% | 1 |
| May 2026 | Napier optometrists | 112K | 78.1% | 1 |
| Jun 2026 | Napier optometrists | 97.3K | 75.8% | 1 |
| Jul 2026 | Napier optometrists | 95.7K | 75.4% | 1 |
| Aug 2026 | Napier optometrists | 97K | 75.9% | 1 |
| Sep 2026 | Napier optometrists | — | — | — |
| Oct 2025 | Nelson optometrists | 98.4K | 75.4% | 1 |
| Nov 2025 | Nelson optometrists | 107K | 74.2% | 1 |
| Dec 2025 | Nelson optometrists | 90.3K | 72.6% | 1 |
| Jan 2026 | Nelson optometrists | 107K | 75.5% | 1 |
| Feb 2026 | Nelson optometrists | 94.6K | 76.1% | 1 |
| Mar 2026 | Nelson optometrists | 114K | 76.7% | 1 |
| Apr 2026 | Nelson optometrists | 111K | 77.3% | 1 |
| May 2026 | Nelson optometrists | 112K | 76.5% | 1 |
| Jun 2026 | Nelson optometrists | 97.3K | 74% | 1 |
| Jul 2026 | Nelson optometrists | 95.7K | 73.5% | 1 |
| Aug 2026 | Nelson optometrists | 97K | 73.4% | 1 |
| Sep 2026 | Nelson optometrists | — | — | — |
| Oct 2025 | New Plymouth optometrists | 98.4K | 75.3% | 1 |
| Nov 2025 | New Plymouth optometrists | 107K | 74.1% | 1 |
| Dec 2025 | New Plymouth optometrists | 90.3K | 72.5% | 1 |
| Jan 2026 | New Plymouth optometrists | 107K | 75.3% | 1 |
| Feb 2026 | New Plymouth optometrists | 94.6K | 75.9% | 1 |
| Mar 2026 | New Plymouth optometrists | 114K | 76.5% | 1 |
| Apr 2026 | New Plymouth optometrists | 111K | 77.1% | 1 |
| May 2026 | New Plymouth optometrists | 112K | 76.3% | 1 |
| Jun 2026 | New Plymouth optometrists | 97.3K | 73.8% | 1 |
| Jul 2026 | New Plymouth optometrists | 95.7K | 73.3% | 1 |
| Aug 2026 | New Plymouth optometrists | 97K | 73.2% | 1 |
| Sep 2026 | New Plymouth optometrists | — | — | — |
| Oct 2025 | Optometrists | 98.4K | 71.4% | 1 |
| Nov 2025 | Optometrists | 107K | 69.5% | 1 |
| Dec 2025 | Optometrists | 90.3K | 68.4% | 1 |
| Jan 2026 | Optometrists | 107K | 71.4% | 1 |
| Feb 2026 | Optometrists | 94.6K | 71.5% | 1 |
| Mar 2026 | Optometrists | 114K | 71.9% | 1 |
| Apr 2026 | Optometrists | 111K | 73.3% | 1 |
| May 2026 | Optometrists | 112K | 71.5% | 1 |
| Jun 2026 | Optometrists | 97.3K | 68.7% | 1 |
| Jul 2026 | Optometrists | 95.7K | 69.3% | 1 |
| Aug 2026 | Optometrists | 97K | 69.7% | 1 |
| Sep 2026 | Optometrists | — | — | — |
| Oct 2025 | Palmerston North optometrists | 98.4K | 73.1% | 1 |
| Nov 2025 | Palmerston North optometrists | 107K | 72.3% | 1 |
| Dec 2025 | Palmerston North optometrists | 90.3K | 70.8% | 1 |
| Jan 2026 | Palmerston North optometrists | 107K | 73.4% | 1 |
| Feb 2026 | Palmerston North optometrists | 94.6K | 73.8% | 1 |
| Mar 2026 | Palmerston North optometrists | 114K | 74.5% | 1 |
| Apr 2026 | Palmerston North optometrists | 111K | 75.2% | 1 |
| May 2026 | Palmerston North optometrists | 112K | 74.1% | 1 |
| Jun 2026 | Palmerston North optometrists | 97.3K | 71.4% | 1 |
| Jul 2026 | Palmerston North optometrists | 95.7K | 71.2% | 1 |
| Aug 2026 | Palmerston North optometrists | 97K | 71.3% | 1 |
| Sep 2026 | Palmerston North optometrists | — | — | — |

## How is Specsavers measured?

Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spec savers botany”
- “spec savers richmond”
- “specsavers”
- “specsavers bayfair”
- “specsavers botany”
- “specsavers co nz”
- “specsavers contact”
- “specsavers costs”
- “specsavers cuba street”
- “specsavers deals”
- “specsavers dunedin”
- “specsavers eye test”
- “specsavers frames”
- “specsavers glasses”
- “specsavers lambton”
- “specsavers lunn ave”
- “specsavers napier”
- “specsavers near me”
- “specsavers nelson”
- “specsavers new plymouth”
- “specsavers new zealand”
- “specsavers northland”
- “specsavers nz”
- “specsavers offers”
- “specsavers online”
- “specsavers opticians”
- “specsavers optometrist”
- “specsavers palmerston north”
- “specsavers prices”
- “specsavers queen street”
- “specsavers richmond”
- “specsavers shirley”
- “specsavers st lukes”
- “specsavers sylvia park”
- “specsavers the palms”
- “specsavers website”
- “specsavers westgate”
- “specsavers.co.nz”

## Which dunedin optometrists compete with Specsavers?

- [OPSM](/demand/nz/brands/opsm): Head-to-head: /demand/nz/compare/opsm-vs-specsavers
- [Bailey Nelson](/demand/nz/brands/bailey-nelson): Head-to-head: /demand/nz/compare/bailey-nelson-vs-specsavers
- [Matthews Eyecare](/demand/nz/brands/matthews-eyecare): Head-to-head: /demand/nz/compare/matthews-eyecare-vs-specsavers
- [Bridgman Eyecare](/demand/nz/brands/bridgman-eyecare): Head-to-head: /demand/nz/compare/bridgman-eyecare-vs-specsavers
- [Milburn & Neill Optometrists](/demand/nz/brands/milburn-neill-optometrists): Head-to-head: /demand/nz/compare/milburn-neill-optometrists-vs-specsavers
- [Stewart Caithness Gray Optometrists](/demand/nz/brands/stewart-caithness-gray-optometrists)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Specsavers: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/specsavers

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/specsavers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.