--- title: "Special PR: search popularity and Share of Search in New Zealand" description: "The public relations agency of Special Group, based in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/special-pr" publisher: "Brandwave" --- # Special PR: search popularity and Share of Search in New Zealand The public relations agency of Special Group, based in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Special PR - **Owned by**: Special Group - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among media and strategic communications agencies**: 6.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Media and Strategic Communications Agencies | 7 | 6.1% | 120 | - [Media and Strategic Communications Agencies](/demand/nz/categories/media-strategic-communications) ## How has branded search demand for Special PR changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Special PR in New Zealand fell from 150 to 120. - Across the 11 months ending August 2026, Special PR’s estimated Share of Search among media and strategic communications agencies in New Zealand decreased from 9.4% to 6.1%. - Across the 11 months ending August 2026, Special PR’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 15% in June 2026 and was lowest at 6.1% in January 2026. - Across the 11 months ending August 2026, Special PR fell from 3rd to 7th among media and strategic communications agencies in New Zealand. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%. - In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%. - In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%. - In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%. - In August 2026, Topham Guerin gained estimated Share of Search among media and strategic communications agencies in New Zealand, from 12.4% to 13.1%. - In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Media and Strategic Communications Agencies | 150 | 9.4% | 3 | | Nov 2025 | Media and Strategic Communications Agencies | 120 | 8% | 6 | | Dec 2025 | Media and Strategic Communications Agencies | 80 | 6.5% | 10 | | Jan 2026 | Media and Strategic Communications Agencies | 80 | 6.1% | 9 | | Feb 2026 | Media and Strategic Communications Agencies | 120 | 6.2% | 8 | | Mar 2026 | Media and Strategic Communications Agencies | 180 | 6.6% | 7 | | Apr 2026 | Media and Strategic Communications Agencies | 120 | 6.6% | 8 | | May 2026 | Media and Strategic Communications Agencies | 120 | 6.6% | 8 | | Jun 2026 | Media and Strategic Communications Agencies | 330 | 15% | 2 | | Jul 2026 | Media and Strategic Communications Agencies | 150 | 7.2% | 7 | | Aug 2026 | Media and Strategic Communications Agencies | 120 | 6.1% | 7 | | Sep 2026 | Media and Strategic Communications Agencies | — | — | — | ## How is Special PR measured? Brandwave collects information about searches that people make online using Special PR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “special pr” - “special pr nz” ## Which media and strategic communications agencies compete with Special PR? - [FleishmanHillard Aotearoa](/demand/nz/brands/fleishmanhillard-aotearoa) - [Sherson Willis](/demand/nz/brands/sherson-willis) - [Topham Guerin](/demand/nz/brands/topham-guerin) - [The Media Lab](/demand/nz/brands/the-media-lab): Head-to-head: /demand/nz/compare/special-pr-vs-the-media-lab - [One Plus One Communications](/demand/nz/brands/one-plus-one-communications): Head-to-head: /demand/nz/compare/one-plus-one-communications-vs-special-pr - [Pead](/demand/nz/brands/pead): Head-to-head: /demand/nz/compare/pead-vs-special-pr - [Lassoo Media & PR](/demand/nz/brands/lassoo-media-and-pr): Head-to-head: /demand/nz/compare/lassoo-media-and-pr-vs-special-pr - [Sling & Stone](/demand/nz/brands/sling-and-stone): Head-to-head: /demand/nz/compare/sling-and-stone-vs-special-pr - [Wright Communications](/demand/nz/brands/wright-communications) - [Anthem](/demand/nz/brands/anthem-new-zealand) - [Work Communications](/demand/nz/brands/work-communications) - [Acumen](/demand/nz/brands/acumen-new-zealand) ## Who owns Special PR? Special PR is owned by Special Group. Brandwave also tracks Special Group, owned by the same company, in New Zealand. - [Special Group](/demand/nz/companies/special-group): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Special PR? Special PR is owned by Special Group. Brandwave also tracks Special Group, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Special PR: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/special-pr This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/special-pr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.