---
title: "Special Group: search popularity and Share of Search in New Zealand"
description: "An independent creative agency group founded in New Zealand, with offices in Auckland and Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/special-group"
publisher: "Brandwave"
---

# Special Group: search popularity and Share of Search in New Zealand

An independent creative agency group founded in New Zealand, with offices in Auckland and Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Special Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among creative and integrated agencies**: 6.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Creative and Integrated Agencies | 6 | 6.2% | 640 |

- [Creative and Integrated Agencies](/demand/nz/categories/creative-integrated-agencies)

## How has branded search demand for Special Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Special Group in New Zealand fell from 770 to 640.
- Across the 11 months ending August 2026, Special Group’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 7% to 6.2%.
- Across the 11 months ending August 2026, Special Group’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 7.6% in June 2026 and was lowest at 4.4% in February 2026.
- Across the 11 months ending August 2026, Special Group fell from 5th to 6th among creative and integrated agencies in New Zealand.

## How did search popularity change for New Zealand creative and integrated agencies in August 2026?

- In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.
- In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%.
- In August 2026, Stanley St gained estimated Share of Search among creative and integrated agencies in New Zealand, from 25.9% to 27.9%.
- In August 2026, Saatchi & Saatchi gained estimated Share of Search among creative and integrated agencies in New Zealand, from 6.7% to 7.4%.
- In August 2026, McCann New Zealand lost estimated Share of Search among creative and integrated agencies in New Zealand, from 12.6% to 10.1%.
- In August 2026, Colenso BBDO lost estimated Share of Search among creative and integrated agencies in New Zealand, from 6.4% to 4.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Creative and Integrated Agencies | 770 | 7% | 5 |
| Nov 2025 | Creative and Integrated Agencies | 620 | 6.2% | 5 |
| Dec 2025 | Creative and Integrated Agencies | 420 | 5.4% | 5 |
| Jan 2026 | Creative and Integrated Agencies | 460 | 4.9% | 5 |
| Feb 2026 | Creative and Integrated Agencies | 440 | 4.4% | 8 |
| Mar 2026 | Creative and Integrated Agencies | 640 | 5.1% | 8 |
| Apr 2026 | Creative and Integrated Agencies | 510 | 5.1% | 7 |
| May 2026 | Creative and Integrated Agencies | 640 | 6.6% | 4 |
| Jun 2026 | Creative and Integrated Agencies | 760 | 7.6% | 4 |
| Jul 2026 | Creative and Integrated Agencies | 560 | 6% | 6 |
| Aug 2026 | Creative and Integrated Agencies | 640 | 6.2% | 6 |
| Sep 2026 | Creative and Integrated Agencies | — | — | — |

## How is Special Group measured?

Brandwave collects information about searches that people make online using Special Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “special group”
- “special group advertising”
- “special group agency”
- “special group auckland”
- “special group design”
- “special group nz”
- “special group wellington”
- “specialgroup”
- “the special group”

## Which creative and integrated agencies compete with Special Group?

- [Stanley St](/demand/nz/brands/stanley-st)
- [Bastion](/demand/nz/brands/bastion)
- [McCann New Zealand](/demand/nz/brands/mccann-new-zealand): Head-to-head: /demand/nz/compare/mccann-new-zealand-vs-special-group
- [TBWA\New Zealand](/demand/nz/brands/tbwa-new-zealand): Head-to-head: /demand/nz/compare/special-group-vs-tbwa-new-zealand
- [Saatchi & Saatchi](/demand/nz/brands/saatchi-and-saatchi): Head-to-head: /demand/nz/compare/saatchi-and-saatchi-vs-special-group
- [Colenso BBDO](/demand/nz/brands/colenso-bbdo): Head-to-head: /demand/nz/compare/colenso-bbdo-vs-special-group
- [VML](/demand/nz/brands/vml-new-zealand): Head-to-head: /demand/nz/compare/special-group-vs-vml-new-zealand
- [Chemistry](/demand/nz/brands/chemistry)
- [Motion Sickness](/demand/nz/brands/motion-sickness)
- [Ogilvy](/demand/nz/brands/ogilvy)
- [Previously Unavailable](/demand/nz/brands/previously-unavailable)
- [Pitchblack Partners](/demand/nz/brands/pitchblack-partners)
- [Augusto](/demand/nz/brands/augusto)
- [Attraction Studio](/demand/nz/brands/attraction-studio)
- [Werk Agency](/demand/nz/brands/werk-agency)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Special Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/special-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/special-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.